Joanna Parsons
@joannaparsons.bsky.social
Internal communications consultant, author, trainer, speaker and creator based in Dublin, Ireland. Email: joanna@thecuriousroute.com
Website: thecuriousroute.com
YouTube: youtube.com/@Joanna_Parsons
Membership: thecuriousroute.com/thecurioustribe
Website: thecuriousroute.com
YouTube: youtube.com/@Joanna_Parsons
Membership: thecuriousroute.com/thecurioustribe
Quick tips for effective writing:
1️⃣ Use fewer words: Get to the point and get there quickly.
2️⃣ Use numbers, statistics, percentages to make your content more credible.
3️⃣ Go for clear language every time. Don’t fall into the trap of thinking long words = more intelligent.
What would you add?
1️⃣ Use fewer words: Get to the point and get there quickly.
2️⃣ Use numbers, statistics, percentages to make your content more credible.
3️⃣ Go for clear language every time. Don’t fall into the trap of thinking long words = more intelligent.
What would you add?
January 13, 2025 at 6:56 PM
Quick tips for effective writing:
1️⃣ Use fewer words: Get to the point and get there quickly.
2️⃣ Use numbers, statistics, percentages to make your content more credible.
3️⃣ Go for clear language every time. Don’t fall into the trap of thinking long words = more intelligent.
What would you add?
1️⃣ Use fewer words: Get to the point and get there quickly.
2️⃣ Use numbers, statistics, percentages to make your content more credible.
3️⃣ Go for clear language every time. Don’t fall into the trap of thinking long words = more intelligent.
What would you add?
Finding the content approval process tricky?
Don't ask this:
❌ Can you review this and let me know if you want to make any changes?
Try this instead:
✅ Can you fact-check this for accuracy?
They are the fact checker. You are the comms expert. The style, tone and language is yours - own it.
Don't ask this:
❌ Can you review this and let me know if you want to make any changes?
Try this instead:
✅ Can you fact-check this for accuracy?
They are the fact checker. You are the comms expert. The style, tone and language is yours - own it.
January 7, 2025 at 8:58 AM
Finding the content approval process tricky?
Don't ask this:
❌ Can you review this and let me know if you want to make any changes?
Try this instead:
✅ Can you fact-check this for accuracy?
They are the fact checker. You are the comms expert. The style, tone and language is yours - own it.
Don't ask this:
❌ Can you review this and let me know if you want to make any changes?
Try this instead:
✅ Can you fact-check this for accuracy?
They are the fact checker. You are the comms expert. The style, tone and language is yours - own it.
Early in my career, I spent a lot of time creating communications that had no impact.
I was in SOS mode: Sending Out Stuff.
When I began using a planning framework, things became easier. Ask:
- What's our objective here?
- What would success look like?
- Who is our audience?
This is the way.
I was in SOS mode: Sending Out Stuff.
When I began using a planning framework, things became easier. Ask:
- What's our objective here?
- What would success look like?
- Who is our audience?
This is the way.
January 6, 2025 at 9:38 AM
Early in my career, I spent a lot of time creating communications that had no impact.
I was in SOS mode: Sending Out Stuff.
When I began using a planning framework, things became easier. Ask:
- What's our objective here?
- What would success look like?
- Who is our audience?
This is the way.
I was in SOS mode: Sending Out Stuff.
When I began using a planning framework, things became easier. Ask:
- What's our objective here?
- What would success look like?
- Who is our audience?
This is the way.
📢 "When everyone is shouting, nobody is listening."
Not all messages need to get sent. Not all emails should be distributed.
A high volume is comms is drowning your employees and teaching them to ignore you.
May 2025 be the year of less volume and more relevance.
Not all messages need to get sent. Not all emails should be distributed.
A high volume is comms is drowning your employees and teaching them to ignore you.
May 2025 be the year of less volume and more relevance.
January 3, 2025 at 8:48 AM
📢 "When everyone is shouting, nobody is listening."
Not all messages need to get sent. Not all emails should be distributed.
A high volume is comms is drowning your employees and teaching them to ignore you.
May 2025 be the year of less volume and more relevance.
Not all messages need to get sent. Not all emails should be distributed.
A high volume is comms is drowning your employees and teaching them to ignore you.
May 2025 be the year of less volume and more relevance.
Happy new year from the beautiful Irish sea
January 1, 2025 at 11:55 AM
Happy new year from the beautiful Irish sea
I've got my NYE clothes on, it looks suspiciously like pajamas
December 31, 2024 at 8:21 PM
I've got my NYE clothes on, it looks suspiciously like pajamas
Does effective communication at work really matter?
December 20, 2024 at 9:02 AM
Does effective communication at work really matter?
I can't work under these conditions
(And I'm ok with that)
(And I'm ok with that)
December 18, 2024 at 8:52 PM
I can't work under these conditions
(And I'm ok with that)
(And I'm ok with that)
My 6 year old was about to drift off to sleep when she suddenly said "Wait... does air have gravity?"
WTF hahahaha
WTF hahahaha
December 15, 2024 at 9:11 PM
My 6 year old was about to drift off to sleep when she suddenly said "Wait... does air have gravity?"
WTF hahahaha
WTF hahahaha
I'm so lucky to live by the sea!
December 15, 2024 at 12:36 PM
I'm so lucky to live by the sea!
My husband just purchased a video game called Epic Mickey. As an Irish person, I can't cope with this 😆 EPIC MICKEY! omg.
December 11, 2024 at 7:27 PM
My husband just purchased a video game called Epic Mickey. As an Irish person, I can't cope with this 😆 EPIC MICKEY! omg.
I'm dreaming of a... new lego set that I can build for days while sitting on the floor.
Surely what christmas is all about!
Surely what christmas is all about!
December 9, 2024 at 12:08 PM
I'm dreaming of a... new lego set that I can build for days while sitting on the floor.
Surely what christmas is all about!
Surely what christmas is all about!
I was the top guest on the Comms Hero podcast in 2024. I'll take that! 👏
Introducing #commsHERO wrapped 2024 👏
It's been a fantastic year for the podcast, we've had lots of incredible guests. Thanks to all who have listened and downloaded.
@joannaparsons.sky.social was the top episode 👏👏
@weareresource.bsky.social @asifchoudry.bsky.social
#SpotifyWrapped
It's been a fantastic year for the podcast, we've had lots of incredible guests. Thanks to all who have listened and downloaded.
@joannaparsons.sky.social was the top episode 👏👏
@weareresource.bsky.social @asifchoudry.bsky.social
#SpotifyWrapped
December 5, 2024 at 9:26 PM
I was the top guest on the Comms Hero podcast in 2024. I'll take that! 👏
Love the trees in Dublin city this week 🎄
December 5, 2024 at 8:42 PM
Love the trees in Dublin city this week 🎄
Sorry I can't make it for drinks. I've got plans
My plans:
My plans:
December 5, 2024 at 6:46 AM
Sorry I can't make it for drinks. I've got plans
My plans:
My plans:
A list of communication activities is not a strategy.
A list of communication activities is not a strategy.
Pass it on.
A list of communication activities is not a strategy.
Pass it on.
December 4, 2024 at 6:35 PM
A list of communication activities is not a strategy.
A list of communication activities is not a strategy.
Pass it on.
A list of communication activities is not a strategy.
Pass it on.
According to Axios HQ, ineffective communication costs organisations $2 trillion every year – and that’s just in the United States alone.
So consider me totally BAFFLED when company leaders treat communication as an afterthought. This stuff matters!
www.axioshq.com/research/202...
So consider me totally BAFFLED when company leaders treat communication as an afterthought. This stuff matters!
www.axioshq.com/research/202...
The 2023 State of Essential Workplace Communications | Axios HQ
Strategies that help leaders communicate more effectively, efficiently, and profitably. Discover what Axios HQ found after surveying 1,500+ professionals.
www.axioshq.com
December 2, 2024 at 10:25 AM
According to Axios HQ, ineffective communication costs organisations $2 trillion every year – and that’s just in the United States alone.
So consider me totally BAFFLED when company leaders treat communication as an afterthought. This stuff matters!
www.axioshq.com/research/202...
So consider me totally BAFFLED when company leaders treat communication as an afterthought. This stuff matters!
www.axioshq.com/research/202...
💡 Radical idea alert: create content that resonates with your target audience and that inspires them to take action.
If your boss doesn't like the wording or the tone of the content, then that's okay... because it's not FOR THEM.
If your boss doesn't like the wording or the tone of the content, then that's okay... because it's not FOR THEM.
December 1, 2024 at 11:54 AM
💡 Radical idea alert: create content that resonates with your target audience and that inspires them to take action.
If your boss doesn't like the wording or the tone of the content, then that's okay... because it's not FOR THEM.
If your boss doesn't like the wording or the tone of the content, then that's okay... because it's not FOR THEM.
I found a tiktok account of a goat eating fruit and veg. Why is this so compelling and why have I been watching for 15 mins??
November 29, 2024 at 4:19 PM
I found a tiktok account of a goat eating fruit and veg. Why is this so compelling and why have I been watching for 15 mins??
One of the biggest mistakes I see in workplace communication is using jargon or unnecessarily complex language.
If your audience doesn't understand what you're saying, they will either misinterpret your message or ignore it completely.
✅ Write for clarity
❌ Not for complexity
If your audience doesn't understand what you're saying, they will either misinterpret your message or ignore it completely.
✅ Write for clarity
❌ Not for complexity
November 29, 2024 at 9:10 AM
One of the biggest mistakes I see in workplace communication is using jargon or unnecessarily complex language.
If your audience doesn't understand what you're saying, they will either misinterpret your message or ignore it completely.
✅ Write for clarity
❌ Not for complexity
If your audience doesn't understand what you're saying, they will either misinterpret your message or ignore it completely.
✅ Write for clarity
❌ Not for complexity
You know it's a deep work day when I crank out the Stardew Valley soundtrack
November 27, 2024 at 2:23 PM
You know it's a deep work day when I crank out the Stardew Valley soundtrack
Alert: cute cat ahead
November 27, 2024 at 1:02 PM
Alert: cute cat ahead
The no. 1 skill any professional communicator needs is this: curiosity.
Simply asking lots of questions will make you much more effective in your job.
Some of my faves:
- What are we hoping to achieve?
- Why is this important to the business?
- What do we want people to DO with this information?
Simply asking lots of questions will make you much more effective in your job.
Some of my faves:
- What are we hoping to achieve?
- Why is this important to the business?
- What do we want people to DO with this information?
November 27, 2024 at 9:12 AM
The no. 1 skill any professional communicator needs is this: curiosity.
Simply asking lots of questions will make you much more effective in your job.
Some of my faves:
- What are we hoping to achieve?
- Why is this important to the business?
- What do we want people to DO with this information?
Simply asking lots of questions will make you much more effective in your job.
Some of my faves:
- What are we hoping to achieve?
- Why is this important to the business?
- What do we want people to DO with this information?
3 reasons I love WFH:
- No commute
- No shoes
- No awkward small talk
PLUS 100% more office cats
(I may or may not make small talk with the cats)
- No commute
- No shoes
- No awkward small talk
PLUS 100% more office cats
(I may or may not make small talk with the cats)
November 26, 2024 at 9:30 PM
3 reasons I love WFH:
- No commute
- No shoes
- No awkward small talk
PLUS 100% more office cats
(I may or may not make small talk with the cats)
- No commute
- No shoes
- No awkward small talk
PLUS 100% more office cats
(I may or may not make small talk with the cats)