Hope your trip back home was smooth!

And also grateful to other amazing coauthors: Mary Jean Amon, Aaron Necaise, Mimi Hana, and Minkyo Lee. We are designing another follow-up study replicating and testing new hypotheses!

From there we identified multimodal physiological dynamics and effectively predicted attitude toward and memory about ads. Thanks to my excellent coauthors: Yuqian Ni @yuqian-ni.bsky.social who led the data analysis, and is amazing to work with. And he is on job market this year!, and

We used a multimodal approach to analyzing physiological data and testing its relationship with message effectiveness. We temporally coupled two facial EMG signals as an integrated indicator of emotion, and
coupled heart rate and skin conductance indicative of engagement.