Jim MacLeod
@jimmacleod.com
Writing about marketing, digital experience, branding, design, and creativity.
The marketer’s guide for creating better visuals on sale now from Tilt Publishing: https://visualmarketer.co
The marketer’s guide for creating better visuals on sale now from Tilt Publishing: https://visualmarketer.co
Today marks 18 years since I bought my first iPhone.
Never used a case.
Never dropped and broke one.
(And I held on to my original one)
Never used a case.
Never dropped and broke one.
(And I held on to my original one)
September 12, 2025 at 6:11 PM
Today marks 18 years since I bought my first iPhone.
Never used a case.
Never dropped and broke one.
(And I held on to my original one)
Never used a case.
Never dropped and broke one.
(And I held on to my original one)
Looking at my newsletter stats, and it's kind of crazy to see that a subscriber who read so regularly just unsubscribed.
I kinda want to email them and ask what happened.
I kinda want to email them and ask what happened.
May 31, 2025 at 11:20 PM
Looking at my newsletter stats, and it's kind of crazy to see that a subscriber who read so regularly just unsubscribed.
I kinda want to email them and ask what happened.
I kinda want to email them and ask what happened.
Early on, I used AI to review my table of contents to make sure I had a clear through line.
Toward the end, I used AI to help define three personas. Then I uploaded the book and ran through it and asked what might be missing for the personas.
And I used it to do a first draft of the index.
Toward the end, I used AI to help define three personas. Then I uploaded the book and ran through it and asked what might be missing for the personas.
And I used it to do a first draft of the index.
May 26, 2025 at 8:39 PM
Early on, I used AI to review my table of contents to make sure I had a clear through line.
Toward the end, I used AI to help define three personas. Then I uploaded the book and ran through it and asked what might be missing for the personas.
And I used it to do a first draft of the index.
Toward the end, I used AI to help define three personas. Then I uploaded the book and ran through it and asked what might be missing for the personas.
And I used it to do a first draft of the index.
Making some progress on the slides for a speech I’m giving in a couple of weeks
The copy is already written and the basic graphics have been created. Now I’m just designing the slides
The copy is already written and the basic graphics have been created. Now I’m just designing the slides
May 23, 2025 at 5:21 PM
Making some progress on the slides for a speech I’m giving in a couple of weeks
The copy is already written and the basic graphics have been created. Now I’m just designing the slides
The copy is already written and the basic graphics have been created. Now I’m just designing the slides
We still love to watch people who are great at what they do.
The late, great Kim Jung Gi would do live drawing sessions.
Could AI create art like him? Sure, probably.
But it can't replicate the experience of watching him be amazing in person.
The late, great Kim Jung Gi would do live drawing sessions.
Could AI create art like him? Sure, probably.
But it can't replicate the experience of watching him be amazing in person.
May 10, 2025 at 5:53 PM
We still love to watch people who are great at what they do.
The late, great Kim Jung Gi would do live drawing sessions.
Could AI create art like him? Sure, probably.
But it can't replicate the experience of watching him be amazing in person.
The late, great Kim Jung Gi would do live drawing sessions.
Could AI create art like him? Sure, probably.
But it can't replicate the experience of watching him be amazing in person.
If you like music and typography, Rockabuy Records has a series where the shop owner tries to guess the artist/album while just seeing one letter on the cover art.
Fun way to kill a few minutes.
www.instagram.com/reel/DJbcieh...
Fun way to kill a few minutes.
www.instagram.com/reel/DJbcieh...
May 10, 2025 at 12:55 PM
If you like music and typography, Rockabuy Records has a series where the shop owner tries to guess the artist/album while just seeing one letter on the cover art.
Fun way to kill a few minutes.
www.instagram.com/reel/DJbcieh...
Fun way to kill a few minutes.
www.instagram.com/reel/DJbcieh...
In Chrome incognito mode, if you click and hold on the refresh button, you get refresh options.
May 7, 2025 at 7:30 PM
In Chrome incognito mode, if you click and hold on the refresh button, you get refresh options.
10:00 ET I’ll be appearing live on #TimTalk. We’ll be chatting about my book, The Visual Marketer.
Tim said it changed his life, so I’m curious to find out what he meant by this.
www.linkedin.com/video/event/...
Tim said it changed his life, so I’m curious to find out what he meant by this.
www.linkedin.com/video/event/...
April 29, 2025 at 11:34 AM
10:00 ET I’ll be appearing live on #TimTalk. We’ll be chatting about my book, The Visual Marketer.
Tim said it changed his life, so I’m curious to find out what he meant by this.
www.linkedin.com/video/event/...
Tim said it changed his life, so I’m curious to find out what he meant by this.
www.linkedin.com/video/event/...
My book, The Visual Marketer, is a #1 best seller!
(And #2 in design)
(And #2 in design)
April 27, 2025 at 1:14 PM
My book, The Visual Marketer, is a #1 best seller!
(And #2 in design)
(And #2 in design)
The Kindle edition of The Visual Marketer is only $.99 for a limited time.
Check it out and leave a review if you learn from it. Thanks!
amzn.to/3YLVQjs
Check it out and leave a review if you learn from it. Thanks!
amzn.to/3YLVQjs
April 26, 2025 at 12:09 AM
The Kindle edition of The Visual Marketer is only $.99 for a limited time.
Check it out and leave a review if you learn from it. Thanks!
amzn.to/3YLVQjs
Check it out and leave a review if you learn from it. Thanks!
amzn.to/3YLVQjs
Snoopy once wrote a Batman story.
In the 1970s, the Peanuts strip had Snoopy struggling to write a novel.
A few years later, DC and writer Len Wein used the text from Snoopy’s story as the captions for a 2-page Batman story illustrated by Walter Simonson.
In the 1970s, the Peanuts strip had Snoopy struggling to write a novel.
A few years later, DC and writer Len Wein used the text from Snoopy’s story as the captions for a 2-page Batman story illustrated by Walter Simonson.
April 25, 2025 at 10:46 AM
Snoopy once wrote a Batman story.
In the 1970s, the Peanuts strip had Snoopy struggling to write a novel.
A few years later, DC and writer Len Wein used the text from Snoopy’s story as the captions for a 2-page Batman story illustrated by Walter Simonson.
In the 1970s, the Peanuts strip had Snoopy struggling to write a novel.
A few years later, DC and writer Len Wein used the text from Snoopy’s story as the captions for a 2-page Batman story illustrated by Walter Simonson.
One of the strongest documentaries I’ve seen, ‘All I Can Say,’ is now streaming on Amazon.
It’s made from camcorder footage shot by Shannon Hoon during Blind Melon’s tragically short career.
It’s made from camcorder footage shot by Shannon Hoon during Blind Melon’s tragically short career.
April 24, 2025 at 11:40 AM
One of the strongest documentaries I’ve seen, ‘All I Can Say,’ is now streaming on Amazon.
It’s made from camcorder footage shot by Shannon Hoon during Blind Melon’s tragically short career.
It’s made from camcorder footage shot by Shannon Hoon during Blind Melon’s tragically short career.
She joined the Fantastic Four in 1984 while Byrne was running the book.
Plus he did the She-Hulk graphic novel in 1985
Plus he did the She-Hulk graphic novel in 1985
April 20, 2025 at 1:16 AM
She joined the Fantastic Four in 1984 while Byrne was running the book.
Plus he did the She-Hulk graphic novel in 1985
Plus he did the She-Hulk graphic novel in 1985
By focusing on customer satisfaction and employee satisfaction, companies can better optimize the overall value they create.
Via HBR
youtu.be/o7Ik1OB4TaE...
Via HBR
youtu.be/o7Ik1OB4TaE...
April 16, 2025 at 1:49 PM
By focusing on customer satisfaction and employee satisfaction, companies can better optimize the overall value they create.
Via HBR
youtu.be/o7Ik1OB4TaE...
Via HBR
youtu.be/o7Ik1OB4TaE...
I miss the days of my kids jumping around to the hot dog dance on Mickey Mouse Clubhouse.
But now they’re older and tonight we’re showing them Homey D. Clown clips on YouTube because In Living Color isn’t streaming anywhere.
But now they’re older and tonight we’re showing them Homey D. Clown clips on YouTube because In Living Color isn’t streaming anywhere.
April 6, 2025 at 12:20 AM
I miss the days of my kids jumping around to the hot dog dance on Mickey Mouse Clubhouse.
But now they’re older and tonight we’re showing them Homey D. Clown clips on YouTube because In Living Color isn’t streaming anywhere.
But now they’re older and tonight we’re showing them Homey D. Clown clips on YouTube because In Living Color isn’t streaming anywhere.
If anyone has a podcast and your target audience is marketers or communications pros, I have a topic they’ll find interesting.
My book, The Visual Marketer, is made for marketers who have to make their own graphics.
Let’s chat.
My book, The Visual Marketer, is made for marketers who have to make their own graphics.
Let’s chat.
March 31, 2025 at 1:12 PM
If anyone has a podcast and your target audience is marketers or communications pros, I have a topic they’ll find interesting.
My book, The Visual Marketer, is made for marketers who have to make their own graphics.
Let’s chat.
My book, The Visual Marketer, is made for marketers who have to make their own graphics.
Let’s chat.
The other day, an author I know asked if I was interested in illustrating a children's book. The style he is looking for isn't my natural drawing style.
So, I spent some time today trying to learn the style. It's a lot of fun. I hope it works out.
#drawing
So, I spent some time today trying to learn the style. It's a lot of fun. I hope it works out.
#drawing
March 30, 2025 at 11:56 PM
The other day, an author I know asked if I was interested in illustrating a children's book. The style he is looking for isn't my natural drawing style.
So, I spent some time today trying to learn the style. It's a lot of fun. I hope it works out.
#drawing
So, I spent some time today trying to learn the style. It's a lot of fun. I hope it works out.
#drawing
Only 66% of the Fortune 500 currently have an enterprise-wide CMO, but that number could change next week.
Source: Spencer Stuart CMO Tenure Study 2025
Source: Spencer Stuart CMO Tenure Study 2025
March 28, 2025 at 12:35 PM
Only 66% of the Fortune 500 currently have an enterprise-wide CMO, but that number could change next week.
Source: Spencer Stuart CMO Tenure Study 2025
Source: Spencer Stuart CMO Tenure Study 2025
It’s almost not fair how good music was the year I turned 18
March 28, 2025 at 9:54 AM
It’s almost not fair how good music was the year I turned 18
I'm seeing more and more of this in analytics reports.
March 24, 2025 at 11:24 AM
I'm seeing more and more of this in analytics reports.
March 22, 2025 at 2:57 PM
March 22, 2025 at 12:10 AM
A few visual facts from my new book.
Plus some insight into why/how these visuals were created.
visualmarketing.co
#marketing #design
Plus some insight into why/how these visuals were created.
visualmarketing.co
#marketing #design
March 9, 2025 at 1:52 AM
A few visual facts from my new book.
Plus some insight into why/how these visuals were created.
visualmarketing.co
#marketing #design
Plus some insight into why/how these visuals were created.
visualmarketing.co
#marketing #design