Just finished them as bedtime listening having read the books 20 years ago. The narrator’s ‘enthusiasm’ also really highlights the contempt Cornwall seems to have had for the 19th century Spanish troops!

I suspect being able to do a “when I was at Oxbridge” humblebrag, whilst commenting on it, may be the reason…

A great term for the phenomenon and social media is a good example. But it goes much further and private equity (and management consultancy to a lesser extent) are at the heart of it, I believe. Their ravenous need to take a business and “5x” its short term profitability is ruining everything.