Jess Maddox
@jessmaddox.bsky.social
Social media expert. Media studies prof, University of Georgia. Thoughts mine.
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👇🏻👇🏻
Subscribe to my free Substack newsletter on all things social media!
https://bythewaysocial.substack.com
https://buymeacoffee.com/jessmaddox
Recent adventures in cooking.
November 24, 2025 at 12:23 AM
Recent adventures in cooking.
When I talk about us all being casually parasocial with each other, this is what I mean.
Online spaces have invited us to decimate our boundaries and social etiquette and then try to write it off as normal. It invites us to treat everyone as friend - even when they’re a stranger.
Online spaces have invited us to decimate our boundaries and social etiquette and then try to write it off as normal. It invites us to treat everyone as friend - even when they’re a stranger.
November 20, 2025 at 2:21 PM
When I talk about us all being casually parasocial with each other, this is what I mean.
Online spaces have invited us to decimate our boundaries and social etiquette and then try to write it off as normal. It invites us to treat everyone as friend - even when they’re a stranger.
Online spaces have invited us to decimate our boundaries and social etiquette and then try to write it off as normal. It invites us to treat everyone as friend - even when they’re a stranger.
Memes I made while procrastinating writing my "Is Taylor Swift a trad wife?" talk
October 31, 2025 at 6:09 PM
Memes I made while procrastinating writing my "Is Taylor Swift a trad wife?" talk
Today's entertainment media analysis class should be fun.
October 8, 2025 at 1:14 PM
Today's entertainment media analysis class should be fun.
The Life of a Showgirl: Narrative analysis
October 3, 2025 at 2:38 PM
The Life of a Showgirl: Narrative analysis
The Tortured Poets Department: Phenomenology
October 3, 2025 at 2:38 PM
The Tortured Poets Department: Phenomenology
Midnights: Autoethnography
October 3, 2025 at 2:38 PM
Midnights: Autoethnography
Evermore: Discourse analysis
October 3, 2025 at 2:38 PM
Evermore: Discourse analysis
Folklore: Case Studies
October 3, 2025 at 2:38 PM
Folklore: Case Studies
Lover: Arts-based research
October 3, 2025 at 2:38 PM
Lover: Arts-based research
Reputation: Textual Analysis
October 3, 2025 at 2:38 PM
Reputation: Textual Analysis
1989: Focus groups
October 3, 2025 at 2:38 PM
1989: Focus groups
Red: Digital ethnography and social media methods
October 3, 2025 at 2:38 PM
Red: Digital ethnography and social media methods
Speak Now: Interviews
October 3, 2025 at 2:38 PM
Speak Now: Interviews
Fearless: Ethnography
October 3, 2025 at 2:38 PM
Fearless: Ethnography
Bringing this over here since Twitter is stupid.
Taylor Swift eras as research methods with no explanations: A thread.
Debut: Participant Observation
Taylor Swift eras as research methods with no explanations: A thread.
Debut: Participant Observation
October 3, 2025 at 2:38 PM
Bringing this over here since Twitter is stupid.
Taylor Swift eras as research methods with no explanations: A thread.
Debut: Participant Observation
Taylor Swift eras as research methods with no explanations: A thread.
Debut: Participant Observation
I wonder if my editor will let me use the opening lines of Eldest Daughter as an epigraph for my book about internet scandals
October 3, 2025 at 12:37 PM
I wonder if my editor will let me use the opening lines of Eldest Daughter as an epigraph for my book about internet scandals
Recent adventures in cooking:
1. Vegan cheesy Korean BBQ tofu tots
2. Tofu schnitzel with vegan roasted red pepper sauce, homemade mashed potatoes, and roasted asparagus
3. Miso dense bean salad
4. Frozen hot chocolate pie
1. Vegan cheesy Korean BBQ tofu tots
2. Tofu schnitzel with vegan roasted red pepper sauce, homemade mashed potatoes, and roasted asparagus
3. Miso dense bean salad
4. Frozen hot chocolate pie
October 1, 2025 at 10:56 PM
Recent adventures in cooking:
1. Vegan cheesy Korean BBQ tofu tots
2. Tofu schnitzel with vegan roasted red pepper sauce, homemade mashed potatoes, and roasted asparagus
3. Miso dense bean salad
4. Frozen hot chocolate pie
1. Vegan cheesy Korean BBQ tofu tots
2. Tofu schnitzel with vegan roasted red pepper sauce, homemade mashed potatoes, and roasted asparagus
3. Miso dense bean salad
4. Frozen hot chocolate pie
First time ever grilling, with a nice backdrop. Ribeye turned out pretty good for my first time! But the soy sauce Worcestershire rosemary marinade was 💯
September 27, 2025 at 11:43 PM
First time ever grilling, with a nice backdrop. Ribeye turned out pretty good for my first time! But the soy sauce Worcestershire rosemary marinade was 💯
This Rosh Hashanah we celebrated with pot roast and homemade challah. L’shanah tovah!
September 23, 2025 at 11:31 PM
This Rosh Hashanah we celebrated with pot roast and homemade challah. L’shanah tovah!
I don’t have the energy to explain why Rupert Murdoch being part of the TikTok deal is bad news.
September 21, 2025 at 8:47 PM
I don’t have the energy to explain why Rupert Murdoch being part of the TikTok deal is bad news.
Studying content creators, influencers, and internet culture…I’ve heard it all.
September 18, 2025 at 3:54 PM
Studying content creators, influencers, and internet culture…I’ve heard it all.
None of my students ever laugh at this image :(
September 16, 2025 at 6:38 PM
None of my students ever laugh at this image :(
Made a video about Internet culture and radicalization and hate speech (since we seem to be having THAT discussion again)…and TikTok immediately flagged it for…hate speech.
September 14, 2025 at 4:16 PM
Made a video about Internet culture and radicalization and hate speech (since we seem to be having THAT discussion again)…and TikTok immediately flagged it for…hate speech.
Sometimes I feel too extremely online for my students.
September 9, 2025 at 6:12 PM
Sometimes I feel too extremely online for my students.