Jess Karl
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jesskarl.bsky.social
Jess Karl
@jesskarl.bsky.social
i write a newsletter for bloomberg ✍️🦖 https://www.bloomberg.com/account/newsletters/opinion-today
To Gen Z, vapes have long been the villain. They never experienced the graphic anti-smoking ads of the ‘80s and ‘90s. Instead, cigs tick the nostalgia box for them.

How can we avoid a slide back? Read my take with @lisamjarvis.bsky.social & @taylortyson.bsky.social www.bloomberg.com/graphics/202...
Is Gen Z Romanticizing Cigarettes Again?
Younger generations are witnessing more celebrities smoke on social media — and adults aren’t paying close enough attention.
www.bloomberg.com
November 6, 2025 at 4:35 PM
But: Haven't cigarettes always been aesthetic?

Old Hollywood used them all the time to signal style. That allure remains to this day — but what's different about the 2020s is that cigarettes are surfacing in digital spaces that parents and health officials aren't always privy to
November 6, 2025 at 4:35 PM
Looking at the data, cigarette use is still at an all-time low among teens and adults. This is great news!

But as smoking becomes more normalized in pop culture, there's a real worry that the imagery will end up influencing behavior down the line
November 6, 2025 at 4:35 PM
Reposted by Jess Karl
To avoid that fate, Substack needs to reckon with its role in the information ecosystem, says @jesskarl.bsky.social.

Here’s how:
Everyone Has a Substack. What Could Possibly Go Wrong?
The newsletter platform is headed for the same pitfalls as podcasts. But it still has time for a course correction.
www.bloomberg.com
March 27, 2025 at 2:57 PM
the whelms are whelming
January 31, 2025 at 3:14 PM
Reposted by Jess Karl
Fed source to me: “It’s like a bank heist and the bank is America. Not really being hyperbolic to say control of those systems would allow an extremely fast collapse of the economy. Imagine it’s a plumbing system and someone takes a sledgehammer to the central pipe.”
Senior U.S. official to exit after rift with Musk allies over payment system
A top Treasury career staffer is expected to depart. Surrogates of Musk’s DOGE effort had sought access to sensitive payment systems.
www.washingtonpost.com
January 31, 2025 at 1:41 PM
ugh i bet all the drinks will be served in those golden chalices from love is blind
January 22, 2025 at 5:07 PM