Jessie Shi
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jessieyshi.bsky.social
Jessie Shi
@jessieyshi.bsky.social
💼 @marketwatch.com, @expressnews.com
🎓 @nyu.edu, @newhousesu.bsky.social
✒️ @businessinsider.com, Editor & Publisher, @poynterinstitute.bsky.social, @columjournreview.bsky.social, @towcenter.bsky.social, @fastcompany.com | INTJ
An insightful article by Madeleine White in The Audiencers, explaining how to decide which stories should be free or behind a paywall: shorturl.at/47Vsi
How do you decide which article is free or premium? | The Audiencers
Findings & recommendations following Atlas x The Audiencers' survey on the decision-making process behind blocking an article with a paywall or not
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May 8, 2025 at 6:51 PM
An informative piece by @sarafischer.bsky.social on @axios.com, capturing the flexible paywall approach and subscriber growth at the WSJ: shorturl.at/6qMcq
Dow Jones doubles digital subscriptions in four years
Roughly 80% of Dow Jones' overall revenue is generated by subscriptions.
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May 7, 2025 at 7:55 PM
Valuable time spent with my former manager, Randi Stevenson, and former colleagues, @joymarie3.bsky.social and Chris Quinn, brainstorming paywall strategies and promoting the story that converted the most subscribers in 2020: shorturl.at/N2krw
How a COVID-19 timeline drove subscriptions for the San Antonio Express-News - Better News
Here’s an idea to steal and adapt: When you have strong ongoing coverage of an important news story or issue, present the updates in such a way that even the most casual reader can follow along.
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May 6, 2025 at 6:56 PM
Work by Jacob Granger and Caroline Scott on @journalismnews.bsky.social, covering the Financial Times’ subscription strategy and the Guardian’s membership model: shorturl.at/qEB6L & shorturl.at/tKoZR
By dropping its paywall for a day, the FT lost out on subscriptions but found new, engaged audience
When the publisher offered its online content for free during COP26, anonymous traffic grew by a quarter, registrations tripled, and new subscriptions fell by 12 per cent on the day
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May 2, 2025 at 6:00 PM
I also couldn’t have written this article without insights from several other authors, journalism trade publications and my former coworkers, including:

An article by Priyanjana Bengani in @columjournreview.bsky.social about “pink slime” news sites: shorturl.at/CmVxP
As election looms, a network of mysterious ‘pink slime’ local news outlets nearly triples in size
Editor’s Note: This is the second of our four pieces on this network. In December 2019, we first established the scope of the “pink slime” network distributing algorithmic stories and conservative tal...
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May 1, 2025 at 3:15 PM
Hi Frank, I emailed you my pitch and sent follow-up emails in the past few weeks. Please let me know your thoughts on my story idea and outline. Looking forward to hearing from you. Thanks.
March 25, 2025 at 8:18 PM