Joking aside, it's a great question. Need to ponder it more.

I'd write "Jay Acunzo told me too," just in case.

Agreed. A better knife can make you more efficient, help you serve more people, maybe even give you a new way to add a little flair or style to the plate. But it's not changing the fundamental reason why someone would come back to the restaurant.

This is so true and so important to keep in mind.

On the one hand, I agree. It's just part of our reality.

But I also think we might overcomplicate it -- or oversaturate ourselves with information it -- at the expense of staying more razor-focused on the actual fundamentals that really matter.

I think that mindset is absolutely why you are so credible with the people you care about reaching. And that's all that matters!

Here's the ironic part:

When you stop trying to convince people you're credible, that's often when they start trusting you most.

What's worked for you in building genuine credibility online?

Leave a comment, and let's discuss👇 (5/5)

Want a few specific ways to demonstrate (not claim) expertise?

I made a quick list from Brian's recommendations:

• Solve real problems (not theoretical ones)
• Share your best insights freely
• Meet people where they are
• Build your own platform

(4/5)

The big shift: Stop focusing on proving your expertise and start focusing on demonstrating its value to others.

No one cares about your credentials until they care about your ability to help them. (3/5)

This insight hit me upon revisiting a webinar Brian Clark (@further.net) hosting in our community: the Leading Expert Alliance.

Instead of trying to convince people you're an expert, you need to demonstrate it in ways that resonate with them. (2/5)