Top management knows about 10% of the company’s issues.

Middle-management knows about 40% of the company’s issues.

Customer service agents knows about 100% of the company’s issues.

5 steps to win back inactive customers open.substack.com/pub/jensstar...

Unsubscribe volumes are the symptom, not the cause.

If you want to understand why something is happening at a particular stage in the customer lifecycle, take a good look at one or two preceding steps.

Everything is interconnected.

"People do not buy goods and services. They buy relations, stories and magic."

- Seth Godin

Take good care of your employees and they will take good care of your customers!

Empowerment isn’t about having access to the right tools and systems. It’s a question of trust, mindset and presence.

Going from ‘Good to Great’ requires you win the hearts and minds of the people who work for you.

10 Pitfalls in Customer Value Management
open.substack.com/pub/jensstar...

Attention, business owners and entrepreneurs!

Retaining and growing your existing customer base is 5-10x more profitable than spending marketing dollars to acquire new customers.

Is customer engagement on your radar yet?

“The fear of making mistakes is the root of bureaucracy and the enemy of development.”
-IKEA Founder Ingvar Kamprad

You should follow me if you are into:

1) Customer engagement

2) Customer value

3) Customer success

4) Customer-led growth

5) Customer retention

If you follow me, tell me about your interests below!

Hello world!