#ConsumerPsychology #BehavioralResearch #Happiness #Income
#ConsumerPsychology #BehavioralResearch #Happiness #Income
Bottom line: Perception is not reality!
Bottom line: Perception is not reality!
✅the priority level assigned to various human needs does NOT systematically vary by income AND
✅ income either has no effect on actual happiness OR the opposite effect such that lower-income consumers report greater happiness.
✅the priority level assigned to various human needs does NOT systematically vary by income AND
✅ income either has no effect on actual happiness OR the opposite effect such that lower-income consumers report greater happiness.
People BELIEVE that low-income consumers do (and should) prioritize their physical needs first, but high-income consumers (who have presumably already fulfilled their physical needs) can prioritize their psychological needs.
People BELIEVE that low-income consumers do (and should) prioritize their physical needs first, but high-income consumers (who have presumably already fulfilled their physical needs) can prioritize their psychological needs.
In other words, people must completely satisfy their lower-level physical needs (food, water) before fulfilling their higher-level psychological needs.
In other words, people must completely satisfy their lower-level physical needs (food, water) before fulfilling their higher-level psychological needs.
Why?
Why?
We find that people BELIEVE income determines how much people will enjoy “psychological consumption experiences” like visiting a park or attending a comedy show, concert, or sporting event.
We find that people BELIEVE income determines how much people will enjoy “psychological consumption experiences” like visiting a park or attending a comedy show, concert, or sporting event.