Jennifer Conrad
jenniferconrad.bsky.social
Jennifer Conrad
@jenniferconrad.bsky.social
Senior Writer at @inc.com
New York City
https://www.inc.com/author/jennifer-conrad
At a launch event last week, Jack Dorsey revealed the secrets to Square's success: a boring name and wide-ranging vision. www.inc.com/jennifer-con... @inc.com
Why Jack Dorsey Wanted His Company's Name to Be 'Boring'
It might actually be cool to be Square. The company just announced new tools for businesses.
www.inc.com
October 14, 2025 at 2:54 AM
Reposted by Jennifer Conrad
People are kind of obsessed with Vacation sunscreen. For @inc.com, @jenniferconrad.bsky.social unpacks why and how it propelled them to $80 million www.inc.com/jennifer-con...
Vacation's $80 Million Sunscreen Brand Is Surfing on More Than Just Vibes
How did these founders build a cult sunscreen with celebrity investors and a devoted customer base? One piña colada at a time.
www.inc.com
August 12, 2025 at 2:28 PM
Trump just ended the duty-free exemption for packages entering the U.S. that are worth less than $800. While much of the attention has been focused on what this will do to Shein and Temu, small businesses and consumers will feel the pain as well. @inc.com
www.inc.com/jennifer-con...
Goods Worth Less Than $800 Can No Longer Enter the U.S. Duty Free. Small Businesses Could Feel the Pain
The de minimis exemption, which had already been repealed for goods from China, will be repealed globally on August 29, adding duties to all imports.
www.inc.com
August 6, 2025 at 3:14 PM
For @inc.com, I wrote about protein bar maker David's surprising new product: boiled cod!

www.inc.com/jennifer-con...
Why Is Frozen Cod Taking Over the Internet?
With this new drop, protein bar-maker David wants its customers to believe it's getting into the fish business.
www.inc.com
July 29, 2025 at 5:41 PM
Reposted by Jennifer Conrad
You can’t avoid paying tariffs, but you can make sure you’re not paying more than you should. (📝: @jenniferconrad.bsky.social)
Looking for Tariff Relief? Here’s Where to Start
You can’t avoid paying tariffs, but you can make sure you’re not paying more than you should.
www.inc.com
April 23, 2025 at 8:47 PM
President Trump's new and proposed tariffs have small businesses scrambling to adapt. @inc.com www.inc.com/jennifer-con...
As New Tariffs Roll Out—or Don’t—Small Businesses Report Confusion and Concern
President Trump’s proposed tariffs on Canada and Mexico, and additional tariffs on China, take effect Tuesday. Other taxes could follow.
www.inc.com
March 3, 2025 at 4:40 PM
Jeni's Ice Creams is known for unexpected flavors (boozy eggnog; brown butter almond brittle). Now, its founder Jeni Britton has a new trick up her sleeve with her Floura, her new company that makes fiber-rich fruit bars with upcycled produce trimmings. @inc.com www.inc.com/jennifer-con...
Why Jeni of Jeni’s Splendid Ice Creams Won’t Stop Talking About Fiber
Ice cream queen Jeni Britton’s latest venture upcycles fruit trimmings into gut-healthy snack bars.
www.inc.com
January 16, 2025 at 7:39 PM
Here are 16 companies we at @inc.com expect will have a big year in 2025, from food startups to firms that help other companies harness the power of AI. What would you add to this list? www.inc.com/jennifer-con...
16 Companies to Watch in 2025
In a changing political and economic landscape, here are 16 firms that could have a breakout year.
www.inc.com
January 16, 2025 at 5:37 PM
Craigslist founder @craignewmark.bsky.social spoke to me about why it pays to be nice, giving away his fortune, and...rizz. For @inc.com 's winter issue.
www.inc.com/jennifer-con...
Craig Newmark: The Most Famous Accidental Entrepreneur’s 7 Steps to Success
Nearly 30 years since founding Craigslist—one of the great, disruptive websites—the entrepreneur isn’t done supporting causes that strengthen communities.
www.inc.com
January 7, 2025 at 12:47 AM
Reposted by Jennifer Conrad
These companies consistently find new ways to outperform, iterate, innovate, and drive change across their industry and their community. Here's how they crushed 2024.
Inc.'s Best in Business 2024
Meet the companies innovating, inspiring, and operating at the very top of their games.
www.inc.com
December 3, 2024 at 6:01 PM
Reposted by Jennifer Conrad
I am personally fascinated by the NA drinks trend. Check out this fun read by my colleague @jenniferconrad.bsky.social on the makers of Phony Negroni www.inc.com/jennifer-con...
The Makers of Phony Negroni Are on Track to Sell 2 Million Bottles This Year. How the Nonalcoholic Spirits Industry Is Coming of Age
With a flood of competitors and conglomerates eyeing the market, brands are working to create a buzz in the new world of nonalcoholic adult drinks.
www.inc.com
November 27, 2024 at 2:52 PM
Reposted by Jennifer Conrad
@jenniferconrad.bsky.social's smart analysis of how Chairish nailed its home economics: www.inc.com/jennifer-con...
How Chairish Made the Circular Economy Work for Secondhand Furniture
The home furnishings marketplace has nailed the formula for scalability in a tricky category.
www.inc.com
December 3, 2024 at 3:56 PM