Jackie Flaten
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jdflaten.bsky.social
Jackie Flaten
@jdflaten.bsky.social
♥️music books writing animals art. Proceeding as if things will be ok. The only way out is through.
Reposted by Jackie Flaten
Nonprofits get more attention when they explain why their work matters right now. This week’s 1903 PR feature breaks down how pairing community context, data, and real stories helps reporters see the impact behind the mission. bit.ly/44xvUuW

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How Nonprofits Can Attract Media Attention | 1903 PR
Learn how nonprofits can attract meaningful media attention with strong storytelling, relevant data, timely insights, and clear purpose-driven messaging.
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December 16, 2025 at 4:08 PM
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When a PR crisis happens, it's likely to keep blooming; it doesn't pause while you mull your options. This week’s 1903 PR feature distills the "musts" one should do in the critical response window. bit.ly/48JCFLs
How Fast Brands Must Respond in a Media Crisis | 1903 PR
Learn how quickly brands should act during a media crisis, from the first 15 minutes to long-term recovery. Understand response windows and protect your reputation.
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December 9, 2025 at 3:17 PM
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You know your PR activity is working when your ideas start circulating without you pushing them. This week’s 1903 PR feature breaks down how to track the signals that show your story is taking hold, not just getting mentioned. bit.ly/4rwIpRj

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PR Measurement: The Metrics That Truly Matter | 1903 PR
Explore the core elements that help brands measure PR performance with clarity, confidence, and strategy with 1903 PR insights.
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December 2, 2025 at 4:54 PM
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Getting to deploy a PR budget for your business is big. It means you're serious about proactive, smart communications w/ your stakeholders. This week we examine how to turn that investment into lasting visibility by finding the right partner & understanding PR as an ongoing practice. bit.ly/4acW5dO
How to Use Your PR Budget Wisely | 1903 PR
Ready to invest in PR? Learn how to find the right agency, define your goals, and build lasting impact with expert insights from 1903 PR.
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November 25, 2025 at 4:45 PM
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Journalism reports on public interest. PR explains complex work in plain language, providing sources & people who can speak to it. This week’s 1903 PR lays out how to help reporters do their jobs while telling your story responsibly: relevant data, real experts, timely responses: bit.ly/446Q3aS
The Difference Between Journalism and Public Relations | 1903 PR
Explore the key differences between journalism and PR—from storytelling and ethics to audience goals. Learn how brands and media collaborate.
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November 18, 2025 at 2:07 PM
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Strong brands don’t wait until there is a crisis to call PR. They work to establish communication channels with their stakeholders every day. This week’s 1903 PR feature examines why organizations of all sizes benefit when they lean on PR pros for strategy, storytelling, and stature: bit.ly/4nThLiD
When and Why Businesses Turn to PR Pros for Help | 1903 PR
Discover the moments when businesses benefit most from PR support—and why strategic communications drive growth, trust, and visibility.
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November 11, 2025 at 5:12 PM
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Good PR depends on open and fearless communication. 1903 PR’s article breaks down how constant collaboration between clients and PR teams creates campaigns that are uniquely tailored to gain media attention. Read here: bit.ly/4nGpkZI

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Best Practices for Communicating With Your PR Team | 1903 PR
Strengthen collaboration with your PR team. Learn best practices for effective communication, alignment, and results.
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November 4, 2025 at 3:41 PM
Reposted by Jackie Flaten
Healthcare runs on trust. Regulations shift, misinformation spreads, & patients need the truth. PR strategies rooted in authenticity & care help orgs maintain credibility and connection in an industry addressing life-and-death issues that impact the communities they serve. More here: bit.ly/4nqw5Pi
The Rising Role of PR in Healthcare | 1903 PR
Explore how strategic PR drives trust, innovation, and patient engagement in modern healthcare. Learn what’s changing—and why it matters.
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October 28, 2025 at 4:47 PM
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In climate tech, innovation draws attention and applause, but credibility sustains it. When setbacks occur, clear and timely communication is crucial. This week’s 1903 PR blog discusses how planning and steady messaging can turn crisis into authentic engagement: bit.ly/3JqxsiX
Crisis Communications for Climate Tech Leaders | 1903 PR
Discover how climate tech leaders can master crisis communications to protect reputation and build trust. Strategic PR insights from 1903 PR.
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October 22, 2025 at 5:24 PM
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Language app Duolingo’s “AI first” proclamation earlier this year was a bold move to get attention, but the messaging coldly detached tone startled stakeholders. Today's 1903 PR blog examines how the company with the perky green owl mascot managed its missteps: bit.ly/4hefZ9Z
Key PR Lessons from Duolingo’s AI-First Snafu | 1903 PR
Learn what Duolingo’s AI-first snafu teaches about PR strategy, crisis response, and protecting brand reputation in a digital age.
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October 14, 2025 at 4:42 PM
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Media interviews aren’t about having the perfect answer at all times. They’re about communicating what is vital, w/ confidence, while listening to understand. The practical guidance will help you in almost every interview situation; earn more, here: bit.ly/4oaeOdU

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Media Interviews: A Guide For Successful Outcomes | 1903 PR
Discover essential strategies and tips for successful media interviews to confidently share your message and achieve positive outcomes.
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October 8, 2025 at 3:48 PM
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Automation, AI, supply chains, & sustainability are some of today's hot topics in manufacturing. The challenge is getting your company's unique take on these stories heard in the right places. These five media outlets will help brands raise their profiles to these audiences: bit.ly/4mMVlyF
5 Manufacturing Media Outlets Brands Should Target | 1903 PR
Discover 5 top manufacturing media outlets brands should target to boost visibility, credibility, and industry influence.
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October 1, 2025 at 3:13 PM
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A big day for our company! 1903 PR CEO and Co-Founder @santiagovillegas.bsky.social has been named to the 2025 INvolve HERoes Top 30 Advocates list, which commends leaders who champion women in business. He is in excellent company on this distinguished list: bit.ly/4nynevJ

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2025 Top 30 Advocates - INvolve Heroes
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September 26, 2025 at 5:14 PM
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The meaning of "public relations" is in the phrasing. Relations, relating, relationships. It matters what we say, but how is a message perceived? Certain human belief systems have a huge influence on whether a message lands or just floats away into the ether: bit.ly/3K8nGCf
Why Public Perception Psychology Matters for Brands | 1903 PR
Learn how the psychology of public perception shapes brand reputation, trust, and growth—and why it matters for your success.
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September 22, 2025 at 5:01 PM
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Obvious, yes, but sometimes forgotten in the heat of a big build-up: A product launch can make or break a brand. Read this week’s 1903 PR blog to learn about companies that biffed it, those that landed it with style, and why communications teams are integral to the right outcome: bit.ly/4pwh9S3
How Product Launches Impact Reputation and Growth | 1903 PR
Learn how product launches can shape brand reputation and drive growth. Discover strategies to maximize success and avoid costly missteps.
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September 15, 2025 at 5:15 PM
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When CEOs stumble in private, the fallout rarely stays private. From McDonald’s to Boeing to a viral kiss-cam, leaders’ choices reflect back on the whole company. Personal missteps can become public crises. Learn what lessons communication pros can take from them. bit.ly/3I3XqYY
How CEO Behavior Impacts Brand Reputation | 1903 PR
Learn how CEO behavior shapes brand reputation, triggers public scrutiny, and creates PR challenges that impact trust and business growth.
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September 9, 2025 at 4:43 PM
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One of the world’s most valuable B2B brands built its empire on four words, and it wasn’t a product pitch. This week’s 1903 PR blog is about the value in stories to make connections in B2B PR, and how brands can make facts unforgettable: bit.ly/464BdlC

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B2B PR Storytelling That Builds Trust and Engagement | 1903 PR
Discover how B2B PR storytelling builds trust, engages audiences, and inspires action through authentic, relatable brand narratives.
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September 3, 2025 at 4:15 PM
Reposted by Jackie Flaten
When the CEO becomes the story, the brand pays the price. One off-script casual remark. That’s all it takes to spark backlash, confuse your audience, or damage trust that took years to build. This week’s 1903 PR blog looks at what happens when leaders forget their mic is always on: bit.ly/45UQlBP
Brands that Paid the Price When CEOS Went Off Script - 1903 PUBLIC RELATIONS
When a CEO shares their thoughts in public, whether in an interview, a social post, a closed-door earnings call, or on a stage, it’s more than just
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August 25, 2025 at 4:34 PM
Reposted by Jackie Flaten
Getting your brand in front of a live TV audience that’s broadcast to millions is the proverbial brass ring. But what happens in the buildup prior to and in the aftermath of that exposure is where the real opportunities lie. Read more in today’s blog: bit.ly/3UyLNMk

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How Smart PR Turned a National TV Appearance into Retail and E-Commerce Growth - 1903 PUBLIC RELATIONS
When you’re building something innovative, getting in front of investors is a huge milestone. But for founders working in specialized technology or
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August 18, 2025 at 4:08 PM
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The bustling newsroom of yore is no more. Thousands of press jobs have vanished, and this means your media strategy must shift to be successful in this new reality. Learn how in today’s 1903 PR blog: bit.ly/45gN9A8

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Smaller Newsrooms, Bigger PR Shifts in Strategy | 1903 PR
Shrinking newsrooms are changing how PR works. Learn how to adapt your strategy and stand out in today’s fast-evolving media landscape.
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August 5, 2025 at 2:53 PM
Something Old, Something Heard
open.substack.com/pub/jackiefl...
Something Old, Something Heard
Hanging on the thread of music through life
open.substack.com
July 30, 2025 at 2:32 AM
Reposted by Jackie Flaten
Local media is your backyard diamond that can bring surprising benefits to your brand. Today’s 1903 PR blog explains why cultivating ties with this hardworking media community matters more than ever: bit.ly/3U1dbSN

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The Hidden Benefits of Local Media Coverage | 1903 PR
Discover the overlooked power of local media coverage—build trust, boost SEO, and drive real brand impact with insights from 1903 PR.
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July 28, 2025 at 2:28 PM
Reposted by Jackie Flaten
The more press releases you churn out, the more attention your company will get, right? Not necessarily. It’s more important to consider the actual relevance of the content and why there is a burning need to share it. Read more about press release timing, here: bit.ly/3IFq2ry

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Press Release Timing: A Guide for Companies | 1903 PR
Wondering how often to issue press releases? Learn best practices to stay relevant without oversaturating your audience.
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July 21, 2025 at 2:22 PM
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Fifty years ago, it’s estimated there were more than 7,500 local newspapers in the United States. Almost half of these were shuttered in the past two decades. Read today’s 1903 PR blog to learn about some of these that are now history, why they’re gone, and why it matters: bit.ly/452v4H0

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Media Shutdowns: Publications That Disappeared | 1903 PR
A detailed look at recent media publication closures, their causes, and what they mean for the future of the industry — insights from 1903 PR.
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July 15, 2025 at 4:01 PM
Reposted by Jackie Flaten
The telecom industry, the backbone of our digital age, is evolving faster than ever with AI, the anticipated 6G network by 2030, and other critical advances. We’ve compiled a list of the top telecom events coming up that will help you keep current on all the exciting changes ahead: bit.ly/4lFZft1
Top 10 Telecom Conferences for 2025 and Beyond | 1903 PR
Discover the top 10 telecom conferences for 2025 and beyond, spotlighting key trends in 5G, connectivity, and global communications.
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July 7, 2025 at 5:53 PM