Journal of Consumer Research
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jcrnews.bsky.social
Journal of Consumer Research
@jcrnews.bsky.social
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Founded in 1974, JCR publishes empirical, theoretical, and methodological papers of the highest quality on topics in consumer research. https://consumerresearcher.com/
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jcrnews.bsky.social
Moralizing Everyday Consumption: The Case of Self-Care
Rachel E Hochstein , Ela Veresiu and Colleen M Harmeling
doi.org/10.1093/jcr/...
June 5, 2025 at 1:58 AM
jcrnews.bsky.social
Hitting the Target but Missing the Point: How Donors Use Cost Information
Joshua Lewis and Deborah A Small
doi.org/10.1093/jcr/...
June 5, 2025 at 1:58 AM
jcrnews.bsky.social
Diversity Representations in Advertising: Enhancing Variety Perceptions and Brand Outcomes
Uzma Khan , Saetbyeol Kim , Suwon Choi and Aparna Labroo
doi.org/10.1093/jcr/...
June 5, 2025 at 1:58 AM
jcrnews.bsky.social
Positive Contrast Scope Insensitivity
Guy Voichek and Nathan Novemsky
doi.org/10.1093/jcr/...
June 5, 2025 at 1:58 AM
jcrnews.bsky.social
People Believe If 90% Prefer A over B, A Must Be Much Better than B. Are They Wrong?
Graham Overton, Ioannis Evangelidis, and Joachim Vosgerau
doi.org/10.1093/jcr/...
June 5, 2025 at 1:58 AM
jcrnews.bsky.social
‘Woman-Owned Business’ Labels Enhance Perceived Competence
Nicole Davis and Tami Kim
doi.org/10.1093/jcr/...
June 5, 2025 at 1:58 AM
jcrnews.bsky.social
Quality–Quantity Tradeoffs in Consumption
Rodrigo S Dias, Eesha Sharma, and Gavan J Fitzsimons
doi.org/10.1093/jcr/...
June 5, 2025 at 1:58 AM
jcrnews.bsky.social
Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers
Demi Oba, Holly S Howe, and Gavan J Fitzsimons
doi.org/10.1093/jcr/...
June 5, 2025 at 1:58 AM
jcrnews.bsky.social
When Is Digital Censorship Permissible? A Conversation Norms Account
Tami Kim
doi.org/10.1093/jcr/...
June 5, 2025 at 1:58 AM
jcrnews.bsky.social
Collaborating with Generative AI in Consumer Culture Research
Amber M Epp and Ashlee Humphreys
doi.org/10.1093/jcr/...
June 5, 2025 at 1:58 AM
jcrnews.bsky.social
Ideation with Generative AI—in Consumer Research and Beyond
Julian De Freitas, Gideon Nave, and Stefano Puntoni
doi.org/10.1093/jcr/...
June 5, 2025 at 1:58 AM
jcrnews.bsky.social
The GenAI Future of Consumer Research
Ming-Hui Huang and Roland T Rust
doi.org/10.1093/jcr/...
June 5, 2025 at 1:58 AM
jcrnews.bsky.social
GenAI and Consumer Research: Are We the Last Generation of Human Consumer Researchers?
Bernd Schmitt
doi.org/10.1093/jcr/...
June 5, 2025 at 1:58 AM