So I did what any journalist would: whiskey in hand, busted headphones on, I dove headfirst into the internet’s screaming midway. What I found wasn’t a trend but a grinning monster feeding on a bleeding generation and in its face, I saw my own reflection.

One day it hit me like an epiphany: what if “gooning” isn’t just some twisted corner of the web, but the socalled “new meta”? Could it be less a meme and more a mirror showing us the septic carnival of online culture we’ve built, where the clowns wear our IPs as tattoos?

Synyster