@janithkavinda.bsky.social
Ad agencies are ditching last-click and embracing Marketing Mix Modeling to stay relevant 🎯
MMM shows true impact—even when pixels break.
Here's why it’s becoming the new standard 👉 bit.ly/4cYMVkF
MMM shows true impact—even when pixels break.
Here's why it’s becoming the new standard 👉 bit.ly/4cYMVkF
Why Ad Agencies Are Embracing Marketing Mix Modeling (And Leaving… | Bconic
Why Ad Agencies Are Embracing Marketing Mix Modeling (And Leaving Last-Click Behind)
Ad agencies are facing an existential crisis: how do you prove your value when traditional metrics are failing?
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bit.ly
May 2, 2025 at 4:00 PM
Ad agencies are ditching last-click and embracing Marketing Mix Modeling to stay relevant 🎯
MMM shows true impact—even when pixels break.
Here's why it’s becoming the new standard 👉 bit.ly/4cYMVkF
MMM shows true impact—even when pixels break.
Here's why it’s becoming the new standard 👉 bit.ly/4cYMVkF
Messy data quietly drains your budget. 💸
Attribution gets fuzzy, decisions slow down, and hidden wins stay buried.
I broke down the real cost (and how to fix it) in this post:
👉 bit.ly/44O1xRG
Attribution gets fuzzy, decisions slow down, and hidden wins stay buried.
I broke down the real cost (and how to fix it) in this post:
👉 bit.ly/44O1xRG
May 1, 2025 at 4:08 AM
Messy data quietly drains your budget. 💸
Attribution gets fuzzy, decisions slow down, and hidden wins stay buried.
I broke down the real cost (and how to fix it) in this post:
👉 bit.ly/44O1xRG
Attribution gets fuzzy, decisions slow down, and hidden wins stay buried.
I broke down the real cost (and how to fix it) in this post:
👉 bit.ly/44O1xRG