Yep, once again this is more of what SEOs should be focussed on - not things that don't actually matter as much...or at all llms.txt

Interesting, but my question is, how accurate or factual is anything from Grok? Wonder how wikipedia with its roughly 80% accuracy rate does against this?

Higher Authority=ideal for both AI and Organic search and good to know about the image links!!

Agreed - still very early - lots to learn, including what to actually measure. What is meaningful to performance vs brand presence?

I like it! However, "strategy" IMO should be focused on the result you want i.e. "grow newsletter subscribers by 10%" that would be supported by the tasks: "create lead magnet to reach ICP and encourage to sub" - I've seen too many times strategy confused with tasks

3/3
The real edge isn’t outsourcing.
It’s an in-house team that knows how to connect execution to revenue—led by a CMO who coaches + guides them.
Agencies amplify strength. They don’t replace it.
I've seen this time and time again - don't ignore this

2/3
Agencies can amplify strong internal teams.
What they can’t do:
❌ Build confidence inside your org
❌ Teach your team how to think strategically
❌ Replace the CMO’s role in guiding + educating their people

It's not too late to get on the waitlist - something bigger is coming to help your in-house digital marketing teams... www.bartoliconsulting.com/join-the-wai...

OMG this is so true!! Values you don't support from those agencies that decide who is a "good client" happens all the time

Register even if you can't make it, you will get the replay

Here's the link to register: www.bartoliconsulting.com/join-the-mas...

Bottom line: If you don't educate them, they'll keep making decisions based on outdated assumptions.
How are you bridging this gap? What's working in your experience? #digitalmarketing-in-house #digitalmarketingprofessionals

The challenge: Algorithms change weekly. AI search reshaping everything. Perplexity just launched their own browser.
The opportunity: You're not just "marketing person" - you're the company's digital transformation guide.
Education isn't part of your role. It IS your role.