Jane Bliznyuk
@janebliznyuk.bsky.social
Sociologist, analyst, CEO&Founder of Gradus Research.
Listed in Top 50 Women Leaders of Ukraine according to Forbes Ukraine 2023.
Former Head of the Department of Analytics of the Presidential Administration of Ukraine (2014-2017).
Listed in Top 50 Women Leaders of Ukraine according to Forbes Ukraine 2023.
Former Head of the Department of Analytics of the Presidential Administration of Ukraine (2014-2017).
Armed Forces, volunteering, and IT: what #Ukrainians take the greatest pride in in 2025?
The war for the country’s survival and independence has reshaped public perception, making national achievements and priorities more visible.
More insights from the survey: gradus.app/en/open-repo...
The war for the country’s survival and independence has reshaped public perception, making national achievements and priorities more visible.
More insights from the survey: gradus.app/en/open-repo...
November 20, 2025 at 9:44 PM
Armed Forces, volunteering, and IT: what #Ukrainians take the greatest pride in in 2025?
The war for the country’s survival and independence has reshaped public perception, making national achievements and priorities more visible.
More insights from the survey: gradus.app/en/open-repo...
The war for the country’s survival and independence has reshaped public perception, making national achievements and priorities more visible.
More insights from the survey: gradus.app/en/open-repo...
Human capital is the new gold.
In times of war, people become the main asset of both business and the state.
Therefore, managing this asset must be conscious and based on an understanding of the situation and, accordingly, on data.
In times of war, people become the main asset of both business and the state.
Therefore, managing this asset must be conscious and based on an understanding of the situation and, accordingly, on data.
November 19, 2025 at 4:50 PM
Human capital is the new gold.
In times of war, people become the main asset of both business and the state.
Therefore, managing this asset must be conscious and based on an understanding of the situation and, accordingly, on data.
In times of war, people become the main asset of both business and the state.
Therefore, managing this asset must be conscious and based on an understanding of the situation and, accordingly, on data.
All markets and product categories in #Ukraine have been forced to adapt to the realities of the fourth year of the full-scale invasion.
At Vogue Ukraine conference I spoke about how #consumer #trends have shifted in the premium goods category.
We have called this trend “Consumer #Pragmatism”.
At Vogue Ukraine conference I spoke about how #consumer #trends have shifted in the premium goods category.
We have called this trend “Consumer #Pragmatism”.
November 17, 2025 at 5:14 PM
All markets and product categories in #Ukraine have been forced to adapt to the realities of the fourth year of the full-scale invasion.
At Vogue Ukraine conference I spoke about how #consumer #trends have shifted in the premium goods category.
We have called this trend “Consumer #Pragmatism”.
At Vogue Ukraine conference I spoke about how #consumer #trends have shifted in the premium goods category.
We have called this trend “Consumer #Pragmatism”.
How can #Ukraine compete for young people living abroad?
In my new column for Ukrainska Pravda, I'm summarizing the findings of the Gradus study “Future Capital” on what shapes young #Ukrainians’ decisions about returning home. www.pravda.com.ua/columns/2025...
In my new column for Ukrainska Pravda, I'm summarizing the findings of the Gradus study “Future Capital” on what shapes young #Ukrainians’ decisions about returning home. www.pravda.com.ua/columns/2025...
November 13, 2025 at 3:48 PM
How can #Ukraine compete for young people living abroad?
In my new column for Ukrainska Pravda, I'm summarizing the findings of the Gradus study “Future Capital” on what shapes young #Ukrainians’ decisions about returning home. www.pravda.com.ua/columns/2025...
In my new column for Ukrainska Pravda, I'm summarizing the findings of the Gradus study “Future Capital” on what shapes young #Ukrainians’ decisions about returning home. www.pravda.com.ua/columns/2025...
📱 #Ukrainians now spend more time in #messengers than in front of the #TV — according to the latest Gradus’ annual #Media #Consumption 2025 survey.
🌟 Explore more insights from the “Media Consumption 2025” survey here: gradus.app/en/open-repo...
🌟 Explore more insights from the “Media Consumption 2025” survey here: gradus.app/en/open-repo...
November 6, 2025 at 5:22 PM
📱 #Ukrainians now spend more time in #messengers than in front of the #TV — according to the latest Gradus’ annual #Media #Consumption 2025 survey.
🌟 Explore more insights from the “Media Consumption 2025” survey here: gradus.app/en/open-repo...
🌟 Explore more insights from the “Media Consumption 2025” survey here: gradus.app/en/open-repo...
#Ukrainians’ #food #budgets keep shrinking
The share of those who have reduced their food expenses has grown from 67% to 72%.
What do people save on?
Find more insights from Gradus on how the war has changed Ukrainians’ eating habits here: gradus.app/en/open-repo...
The share of those who have reduced their food expenses has grown from 67% to 72%.
What do people save on?
Find more insights from Gradus on how the war has changed Ukrainians’ eating habits here: gradus.app/en/open-repo...
November 5, 2025 at 4:14 PM
#Ukrainians’ #food #budgets keep shrinking
The share of those who have reduced their food expenses has grown from 67% to 72%.
What do people save on?
Find more insights from Gradus on how the war has changed Ukrainians’ eating habits here: gradus.app/en/open-repo...
The share of those who have reduced their food expenses has grown from 67% to 72%.
What do people save on?
Find more insights from Gradus on how the war has changed Ukrainians’ eating habits here: gradus.app/en/open-repo...
🎉 Great news!
Thrilled to share that I’ve been included in the global Insight250 — a list celebrating the most influential professionals in research and data analytics, awarded by mTab in partnership with ESOMAR.
🌍 Honored to represent Ukraine as the only expert from our country recognized in 2025.
Thrilled to share that I’ve been included in the global Insight250 — a list celebrating the most influential professionals in research and data analytics, awarded by mTab in partnership with ESOMAR.
🌍 Honored to represent Ukraine as the only expert from our country recognized in 2025.
October 28, 2025 at 4:43 PM
🎉 Great news!
Thrilled to share that I’ve been included in the global Insight250 — a list celebrating the most influential professionals in research and data analytics, awarded by mTab in partnership with ESOMAR.
🌍 Honored to represent Ukraine as the only expert from our country recognized in 2025.
Thrilled to share that I’ve been included in the global Insight250 — a list celebrating the most influential professionals in research and data analytics, awarded by mTab in partnership with ESOMAR.
🌍 Honored to represent Ukraine as the only expert from our country recognized in 2025.
🇺🇦 Today, on the Day of Ukrainian Writing and Language, we have a great reason to look at how our linguistic landscape is changing.
70% of #Ukrainians surveyed use Ukrainian in everyday life. The full-scale war has accelerated these changes, making Ukrainian a language of identity and unity.
70% of #Ukrainians surveyed use Ukrainian in everyday life. The full-scale war has accelerated these changes, making Ukrainian a language of identity and unity.
October 27, 2025 at 4:58 PM
🇺🇦 Today, on the Day of Ukrainian Writing and Language, we have a great reason to look at how our linguistic landscape is changing.
70% of #Ukrainians surveyed use Ukrainian in everyday life. The full-scale war has accelerated these changes, making Ukrainian a language of identity and unity.
70% of #Ukrainians surveyed use Ukrainian in everyday life. The full-scale war has accelerated these changes, making Ukrainian a language of identity and unity.
On October 15, the world marks the International #Rural #Women's Day — a date established by the #UN to recognize their contribution to agricultural and economic development. To mark the occasion, Gradus Research, together with Biasless, conducted a special analysis of data.
October 15, 2025 at 10:17 AM
Today, on Sociologist’s Day in Ukraine, we at Gradus Research unexpectedly received a professional award! It's like the Oscar of sociology.
Our research won Gold at the Esomar Awards in the Best Social Impact Research category.
Our research won Gold at the Esomar Awards in the Best Social Impact Research category.
October 1, 2025 at 2:20 PM
Today, on Sociologist’s Day in Ukraine, we at Gradus Research unexpectedly received a professional award! It's like the Oscar of sociology.
Our research won Gold at the Esomar Awards in the Best Social Impact Research category.
Our research won Gold at the Esomar Awards in the Best Social Impact Research category.
Will be talking about:
🌀 the dynamics of eating habits during wartime;
🌀 how food budgets have shifted;
🌀 what people save on, and what remains untouchable;
🌀 whether healthy eating and self-care are gaining more interest;
🌀 what the “#wartime #consumer basket” looks like.
🌀 the dynamics of eating habits during wartime;
🌀 how food budgets have shifted;
🌀 what people save on, and what remains untouchable;
🌀 whether healthy eating and self-care are gaining more interest;
🌀 what the “#wartime #consumer basket” looks like.
September 26, 2025 at 2:55 PM
Will be talking about:
🌀 the dynamics of eating habits during wartime;
🌀 how food budgets have shifted;
🌀 what people save on, and what remains untouchable;
🌀 whether healthy eating and self-care are gaining more interest;
🌀 what the “#wartime #consumer basket” looks like.
🌀 the dynamics of eating habits during wartime;
🌀 how food budgets have shifted;
🌀 what people save on, and what remains untouchable;
🌀 whether healthy eating and self-care are gaining more interest;
🌀 what the “#wartime #consumer basket” looks like.
What challenges will #Ukraine face after victory?
Gradus Research data indicate that public expectations are centered on several key areas, demonstrating that society is aware of the multidimensional nature of recovery — not only the economy and security but also mental health and cultural heritage.
Gradus Research data indicate that public expectations are centered on several key areas, demonstrating that society is aware of the multidimensional nature of recovery — not only the economy and security but also mental health and cultural heritage.
September 16, 2025 at 4:48 PM
What challenges will #Ukraine face after victory?
Gradus Research data indicate that public expectations are centered on several key areas, demonstrating that society is aware of the multidimensional nature of recovery — not only the economy and security but also mental health and cultural heritage.
Gradus Research data indicate that public expectations are centered on several key areas, demonstrating that society is aware of the multidimensional nature of recovery — not only the economy and security but also mental health and cultural heritage.
#Ukrainians are solid in resolution: war crimes of rf leaders must be punished, reparations must be paid, easing sanctions on the aggressor country is unacceptable.
Find more insights from our poll before #Trump and #putin #AlaskaSummit: gradus.app/en/open-repo...
Find more insights from our poll before #Trump and #putin #AlaskaSummit: gradus.app/en/open-repo...
August 18, 2025 at 7:56 AM
#Ukrainians are solid in resolution: war crimes of rf leaders must be punished, reparations must be paid, easing sanctions on the aggressor country is unacceptable.
Find more insights from our poll before #Trump and #putin #AlaskaSummit: gradus.app/en/open-repo...
Find more insights from our poll before #Trump and #putin #AlaskaSummit: gradus.app/en/open-repo...
Our case is in the ESOMAR Awards shortlist! ❤️🔥
Gradus Research, in collaboration with Starlight Media, has been shortlisted for the ESOMAR Awards in the Best Social Impact Research category.
Winners will be announced at the end of September. Stay tuned 🤞🏻
Gradus Research, in collaboration with Starlight Media, has been shortlisted for the ESOMAR Awards in the Best Social Impact Research category.
Winners will be announced at the end of September. Stay tuned 🤞🏻
August 14, 2025 at 5:06 PM
Our case is in the ESOMAR Awards shortlist! ❤️🔥
Gradus Research, in collaboration with Starlight Media, has been shortlisted for the ESOMAR Awards in the Best Social Impact Research category.
Winners will be announced at the end of September. Stay tuned 🤞🏻
Gradus Research, in collaboration with Starlight Media, has been shortlisted for the ESOMAR Awards in the Best Social Impact Research category.
Winners will be announced at the end of September. Stay tuned 🤞🏻
Return or stay: How are #Ukrainians’ sentiments in the #EU changing?
Are Ukrainians abroad ready to return home? Or are they becoming increasingly rooted in EU countries? Gradus Research has conducted the 2nd wave of the #migration survey: gradus.app/en/open-repo...
Are Ukrainians abroad ready to return home? Or are they becoming increasingly rooted in EU countries? Gradus Research has conducted the 2nd wave of the #migration survey: gradus.app/en/open-repo...
August 13, 2025 at 6:53 AM
Return or stay: How are #Ukrainians’ sentiments in the #EU changing?
Are Ukrainians abroad ready to return home? Or are they becoming increasingly rooted in EU countries? Gradus Research has conducted the 2nd wave of the #migration survey: gradus.app/en/open-repo...
Are Ukrainians abroad ready to return home? Or are they becoming increasingly rooted in EU countries? Gradus Research has conducted the 2nd wave of the #migration survey: gradus.app/en/open-repo...
August 5, 2025 at 5:01 PM
69% of #Ukrainians support the protests, and two-thirds of respondents believe they will lead to real change — Gradus Research survey
Here’s a brief summary of the survey on #protests:
(1) Awareness of the protests is total. Everyone knows. Most are interested.
Here’s a brief summary of the survey on #protests:
(1) Awareness of the protests is total. Everyone knows. Most are interested.
July 30, 2025 at 2:50 PM
69% of #Ukrainians support the protests, and two-thirds of respondents believe they will lead to real change — Gradus Research survey
Here’s a brief summary of the survey on #protests:
(1) Awareness of the protests is total. Everyone knows. Most are interested.
Here’s a brief summary of the survey on #protests:
(1) Awareness of the protests is total. Everyone knows. Most are interested.
Everyone burns out — but in different ways 🔥
#Stress and #burnout affect people differently — from their motivation to work to whether they stay in a company or recommend it to others.
According to Gradus Research’s special HR research, #employees can be grouped into five conditional clusters:
#Stress and #burnout affect people differently — from their motivation to work to whether they stay in a company or recommend it to others.
According to Gradus Research’s special HR research, #employees can be grouped into five conditional clusters:
July 29, 2025 at 4:44 PM
Everyone burns out — but in different ways 🔥
#Stress and #burnout affect people differently — from their motivation to work to whether they stay in a company or recommend it to others.
According to Gradus Research’s special HR research, #employees can be grouped into five conditional clusters:
#Stress and #burnout affect people differently — from their motivation to work to whether they stay in a company or recommend it to others.
According to Gradus Research’s special HR research, #employees can be grouped into five conditional clusters:
19% of #Ukrainians surveyed believe that the full-scale war will end by the end of 2025 — a 7-point increase compared to last year. Another 13% expect hostilities to end in 2026, while a third of respondents think the war could last for many more years.
July 22, 2025 at 3:52 PM
19% of #Ukrainians surveyed believe that the full-scale war will end by the end of 2025 — a 7-point increase compared to last year. Another 13% expect hostilities to end in 2026, while a third of respondents think the war could last for many more years.
Sometimes, all it takes to see things differently is a change of environment.
I shared 12 takeaways from my time at LSE that helped me rethink how we approach business, now on Forbes.
forbes.ua/leadership/v...
I shared 12 takeaways from my time at LSE that helped me rethink how we approach business, now on Forbes.
forbes.ua/leadership/v...
July 17, 2025 at 6:59 AM
Sometimes, all it takes to see things differently is a change of environment.
I shared 12 takeaways from my time at LSE that helped me rethink how we approach business, now on Forbes.
forbes.ua/leadership/v...
I shared 12 takeaways from my time at LSE that helped me rethink how we approach business, now on Forbes.
forbes.ua/leadership/v...
#Ukrainian #women are becoming increasingly aware of systemic barriers to #career growth, both external and internal.
www.pravda.com.ua/columns/2025...
www.pravda.com.ua/columns/2025...
July 1, 2025 at 8:12 AM
#Ukrainian #women are becoming increasingly aware of systemic barriers to #career growth, both external and internal.
www.pravda.com.ua/columns/2025...
www.pravda.com.ua/columns/2025...
🔥 Burnout isn’t just about people anymore — it’s a direct business risk.
In my new opinion piece for Forbes Ukraine, I explain why companies can no longer afford to ignore the state of their teams. forbes.ua/leadership/v...
In my new opinion piece for Forbes Ukraine, I explain why companies can no longer afford to ignore the state of their teams. forbes.ua/leadership/v...
June 13, 2025 at 2:58 PM
🔥 Burnout isn’t just about people anymore — it’s a direct business risk.
In my new opinion piece for Forbes Ukraine, I explain why companies can no longer afford to ignore the state of their teams. forbes.ua/leadership/v...
In my new opinion piece for Forbes Ukraine, I explain why companies can no longer afford to ignore the state of their teams. forbes.ua/leadership/v...
🇺🇦 Gradus in @lefigaro.fr
The French publication Le Figaro wrote about the experience of Ukrainian businesses that continue to operate despite the war. Among the examples is our Gradus Research. www.lefigaro.fr/conjoncture/...
The French publication Le Figaro wrote about the experience of Ukrainian businesses that continue to operate despite the war. Among the examples is our Gradus Research. www.lefigaro.fr/conjoncture/...
May 27, 2025 at 4:53 PM
🇺🇦 Gradus in @lefigaro.fr
The French publication Le Figaro wrote about the experience of Ukrainian businesses that continue to operate despite the war. Among the examples is our Gradus Research. www.lefigaro.fr/conjoncture/...
The French publication Le Figaro wrote about the experience of Ukrainian businesses that continue to operate despite the war. Among the examples is our Gradus Research. www.lefigaro.fr/conjoncture/...
🔴 “I'm fine :)” - these words have become a mantra of survival, but are we really okay?
At 17' People Management Conference, I presented a new survey by Gradus Research on the expectations of #Ukrainian #employees from #employers in the reality of chronic #burnout and prolonged #stress.
At 17' People Management Conference, I presented a new survey by Gradus Research on the expectations of #Ukrainian #employees from #employers in the reality of chronic #burnout and prolonged #stress.
May 27, 2025 at 4:47 PM
🔴 “I'm fine :)” - these words have become a mantra of survival, but are we really okay?
At 17' People Management Conference, I presented a new survey by Gradus Research on the expectations of #Ukrainian #employees from #employers in the reality of chronic #burnout and prolonged #stress.
At 17' People Management Conference, I presented a new survey by Gradus Research on the expectations of #Ukrainian #employees from #employers in the reality of chronic #burnout and prolonged #stress.