He didn’t help himself when he told marketers who disagreed with his approach to “go f**k themselves”.

I have worked in this industry for a long time and if there’s one thing I’ve learnt when it comes to advertising, it’s that simplicity is almost always the most powerful creative tool there is.

Ads need to:

💡 Be clear. Don’t let your message get misunderstood.

👋 Be in the places that matter.

👫 Be human. Talk in a way that people know and would use themselves.

For me, these ads are a good lesson for everyone working in the comms and advertising industries (some might say more so for those working in public sector comms).

The environment for these ads is also great too. They’re in a place that matters, right where decisions are being made. It will make some people think.

Well done, Ben! 👏🏻 Exciting times! Good luck in the new role!

This looks great, James! I hope you have the best time there. Good luck with the show! 🍀

Really excited to see this, James! Well done 👏🏻