If you want average SEO:

- Build links
- Focus on clicks
- Bot-first approach
- Optimize for Google search

If you want exceptional SEO:

- Build brand
- Focus on conversions
- User-first approach
- Optimize for Universal search

When you shift from average to exceptional:

The SERPs are yours.

Being successful at content marketing takes 2 things:

1) Starting
2) Not quitting

If you have both, your chances of succeeding are high.

If you are building an audience through content:

Don't wish to be a creator.

Wish to be a craftsman.

Master your subject, do exceptional work, and share your lessons along the journey.

Quality content isn't the goal.

It's the side effect of becoming an expert in your field.

The SEO myths we must banish to Google's fourth page:

1. Keyword density
2. A high bounce rate is bad
3. LSI keywords are a ranking signal
4. Linking out depletes page authority
5. Google cares about Domain Rating

What else would you add?

For Google to send you customers.

You need:

• Useful content
• Brand authority
• Logical navigation
• Relevant backlinks
• Fast-loading website
• Commercial keywords
• Optimized on-page SEO
• Intuitive user experience
• Content organized in silos
• Internal links between pages

Don't sleep on it.

I've seen:

• Top-ranked pages without keywords included.
• Thin content do better than long content.
• Slow pages place higher than fast pages.
• Low DR sites out-rank high DR sites.
• Rich snippets without Schema.

The lesson?

The perfect website doesn't exist.

Aim for progress instead.

10 SEO superpowers

1. Curiosity
2. Patience
3. Execution
4. Persuasion
5. Adaptability
6. Consistency
7. Copywriting
8. Self Learning
9. Organization
10. Communication
11. Analytical thinking

What would you add?

Reminder!

Always be investing in SEO:

> SEO is a nonstop contest
> Search intent isn't constant
> Freshness is a ranking factor
> Google changes it's ranking criteria
> Competitors are continuously improving

Don't sleep on it.

SEO is simple.

But it's not easy:

> Find top-performing posts
> Publish something 10X better
> Link high UR pages to new content
> Send 100+ outreach emails for every post
> Monitor performance with Search Console
> Refresh and re-launch

Rinse and repeat.

In 6 months from now, you will prevail.

Unsolicited SEO tip:

To rank high in SERPs, study the search results.

Don't go shooting blind.

Examine:
- Word length
- Content angle
- Content format
- Number of links

Find the commonalities between top-ranked pages.

Then establish your 10x strategy on how to beat them.

SEO consultants and agencies.

Don't sell SEO.

Sell what it delivers:

- Buying ready traffic
- Increased visibility
- Brand awareness
- Authority
- Leads
- Sales
- ROI

Every business wants those things.

They don't care about the technical factors.

People by outcomes, not items, after all.

My favorite marketing "hack" for any business is being insanely consistent.

There are no shortcuts.