Just as sardines stopped being seen as fish and became mere commodities, have clubs stopped being clubs—stripped of their cultural and social value, flipped for ROI?

When speculation overtakes football’s essence, are we not risking the game’s very soul?

With 37 of 96 clubs in Europe’s “Big Five” leagues now backed by private equity, venture capital, or private debt firms, I have to ask:

Are football clubs becoming trading sardines—bought and sold for profit, rather than for the game itself?

When he complained to the seller, the response was simple:

"You don’t understand. These are trading sardines—not meant for eating, but for trading."