James Buchanan
jamesbuchanan.bsky.social
James Buchanan
@jamesbuchanan.bsky.social
Strategy, research, design. Partner at hiddenstrategy.com. Cornwall
I have a lot of sympathy for this argument. However, I do wonder whether as well as being a bit of a moral panic, a lot of people just want to see some regulation of social media, most of which now behaves a lot more like media than anything social.
December 15, 2025 at 8:31 AM
I’m not leaving because life is unaffordable. I’m leaving because you won’t talk about the two reasons it’s unaffordable: Brexit and old people (pensions and healthcare). And because you’re pandering to the prejudices of the worst people in the country.
November 18, 2025 at 9:40 AM
It’s great kit! And I like the ladled on “Sunday in hell” references, although I know others don’t. I do think it would make sense in other sports though - maybe the world needs a big earnest middle class sport brand. I could totally imagine rapha cold water wetsuits, running shorts etc
October 18, 2025 at 7:21 PM
They might be better off accepting the hatred and launching a running, or even tri range
October 18, 2025 at 7:13 PM
Oh, I think they did a lovely job of translating all the old cycling codes for a new audience. If it were a bigger sport, or if you could wear cycling kit casually, then they could have carried on growing. Unfortunately though, having created the market, the likelihood is they now watch it fragment
October 18, 2025 at 7:07 PM
Hopefully also get rid of pre-payment-meters by offering weekly direct debits and other financial services designed for low incomes
October 2, 2025 at 9:18 AM
Brideshead
September 24, 2025 at 2:27 PM
Yeah, the point isn’t to persuade them. It’s to remind everyone else that their views and behaviour are unacceptable.
August 29, 2025 at 6:46 PM
Most of the time, some categories are pretty stable and others are changing a lot. The trick is knowing which one you’re operating in.

People that focus on advertising / media can mistakenly assume that changes in their world imply fundamental changes for every business.
August 20, 2025 at 6:37 AM
I think you’ve just discovered there’s a difference between bridging social capital (I know reform voters, and probably don’t talk politics with them) and bonding social capital (I am close friends with reform voters).
August 14, 2025 at 7:10 AM
Do you mean “know” or “friends with”?

I agree with you on know. I don’t on friends with, for obvious reasons
August 13, 2025 at 5:56 PM
Ironically, I think u-turning on winter fuel was their biggest failure. But I accept that’s not a popular position.
July 4, 2025 at 12:00 PM
Do you think that being seen to do something they found uncomfortable on immigration will help them get support for this deal?
May 20, 2025 at 5:51 AM
Sure but you do have a risk of moral hazard. Also, if you link it to duration of employment, then you distort the job market by getting people to stay too long in roles.
May 16, 2025 at 1:11 PM
Agree. It reminds me of the punchline - “well, I wouldn’t start from here…”
May 13, 2025 at 8:31 AM
Yes… but while there are huge differences within the groups, there are also some differences between the groups
May 7, 2025 at 9:21 AM
The case for talking about generations does not assume everyone had the same experience or liked the same things. No one in market research uses it like that, I think only journalists do
May 7, 2025 at 9:18 AM
Oh, so many tradeoffs. But it does really really suit keir starmer if he can pull it off.
April 20, 2025 at 2:26 PM
What do you think of Janan Ganesh article this weekend? Beat populism by emphasising order - that way labour gets to offer strong borders + improving nhs.
April 20, 2025 at 11:24 AM
It’s bad when people take loans that will constrain their lives for years and get little benefit from the courses.
April 9, 2025 at 7:51 AM
It doesn’t seem unreasonable to wonder how many people should go to uni. Other countries, including progressive Nordic countries, have far lower numbers going and seem to do ok.
April 9, 2025 at 7:49 AM
It reads like a non-fiction satire that’s almost too on the nose but not quite. I’m really enjoying it
April 5, 2025 at 9:16 AM
That’s a brilliant chart, thank you
April 1, 2025 at 3:33 PM
I might be missing something obvious but that fieldwork goes up to 15 years old and doesn’t seem to include a 15-16 year old group.

I’m assuming your 15-16 year old stat comes from the “internet matters” report from 2023.

Sorry if I’ve misread the tables.
March 23, 2025 at 4:32 PM
For comparison, I doubt 81% of mp’s believe it’s always wrong to share nudes
March 23, 2025 at 2:18 PM