How to Own a V8 in a Net Zero world?

An atricle on how we need to be bringing people together in the energy transition, not alienating them. Creating more resistance than is reasonable.

jamesmccubbin.com/blog/f/how-t...

Most discussions about the energy transition focus on renewable generation. But there’s an equally pressing challenge we’re not talking about enough: electricity transmission.

#EnergyTransition #Decarbonization #ElectricityGrid #RenewableEnergy #HVDC

jamesmccubbin.com/blog/f/trans...

I'm genuinely optimistic about our ability to solve tough problems. With the right resources, smart policy, and brilliant minds, we can drive real change. Challenge: bring these elements together—cohesion is the catalyst for progress. 🌍⚡ #Sustainability #Renewables

www.linkedin.com/posts/jamesm...

Why Abstinence Is Not The Answer: An old post, although slightly more nuianced, my feelings on this haven't changed much:

www.linkedin.com/pulse/why-ab...

#sustainability #sustainableenergy #climatechange #netzero