Jake Burghardt
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jakeburghardt.bsky.social
Jake Burghardt
@jakeburghardt.bsky.social
Author: "Stop Wasting Research" book from Rosenfeld Media: stopwastingresearch.com

Advisor: Helping clients build new pathways for customer insights to add more value to products.

I'm more conversational at: www.linkedin.com/in/jakeburghardt
Sharing a video overview of new “Stop Wasting Research” book

youtu.be/yqwzPuGFqLQ

Pre-orders 15% off from Rosenfeld Media

rosenfeldmedia.com/books/stop-w...
"Stop Wasting Research" Book Overview
YouTube video by J B
youtu.be
April 30, 2025 at 5:19 PM
New Podcast:
Great chat about "Stop Wasting Research" book on Rosenfeld Review

podcasts.apple.com/us/podcast/j...
Jake Burghardt - Stop Wasting Research
Podcast Episode · Rosenfeld Review Podcast · 04/21/2025 · 35m
podcasts.apple.com
April 23, 2025 at 7:09 PM
Preorder of "Stop Wasting Research" book now available from Rosenfeld Media!

rosenfeldmedia.com/books/stop-w...
Stop Wasting Research By Jake Burghardt
Unlock the full value of customer insights. This guide helps teams use research more effectively to fuel product innovation and cross-team collaboration.
rosenfeldmedia.com
April 23, 2025 at 7:08 PM
Newsletter out today:

Integrating Research Update 004

mailchi.mp/f0cdb90f2ebf...
AI tenets for research systems + "Stop Wasting Research" at the finish line
mailchi.mp
March 13, 2025 at 3:42 PM
Before considering shared repositories, researchers can increase collaboration by developing shared channels and standards

medium.com/integrating-...
Early steps toward cross-silo collaborations between different customer researchers
Before considering shared repositories, researchers can increase collaboration by developing shared channels and standards
medium.com
February 27, 2025 at 4:17 PM
Researchers can align top insights to product teams' existing goals.

They can also create visibility of customer-centered gaps across teams' goal setting.

medium.com/integrating-...
Integrating customer research into product goals
Researchers can align top insights to existing goals while also creating visibility of customer-centered gaps in goal setting
medium.com
February 27, 2025 at 4:16 PM
The risks of “insight trackers” and how to avoid them.

Researchers shouldn’t be judged on the impact of each and every insight they generate.

www.linkedin.com/posts/jakebu...
Jake Burghardt on LinkedIn: #ux #uxresearch #marketresearch #voc #researchops
It’s overreach to frame researcher success as impact across all of their insights. During research “report out” phases, it’s great to ask decision makers to…
www.linkedin.com
January 15, 2025 at 1:22 PM
Newsletter out today:

Integrating Research Update 003

mailchi.mp/d272b77590de...
"Stop Wasting Research" subtitle + preview illustrations
mailchi.mp
January 13, 2025 at 2:22 PM
Picking the right research metadata can make collections of insights more relevant for product planning.

In many organizations, different types of “insider” and “outsider” metadata may increase findability and enable more accountability.

www.linkedin.com/posts/jakebu...
Jake Burghardt on LinkedIn: #ux #uxresearch #marketresearch #customerinsights #researchops…
Picking the right research metadata can make collections of insights more relevant for product planning. I recently met with a UX research leader who had…
www.linkedin.com
January 12, 2025 at 6:42 PM
Decision makers can't care about top customer insights if they don’t know about them.

Just because an insight was generated in one silo doesn’t mean that’s the silo where planning action is going to happen...

www.linkedin.com/posts/jakebu...
Jake Burghardt on LinkedIn: #ux #uxresearch #marketresearch #customerinsights #researchops #productops
Decision makers can't care about top customer insights if they don’t know about them. Just because an insight was generated in one silo doesn’t mean that’s…
www.linkedin.com
January 12, 2025 at 6:41 PM
Milestone: Handed off images for "Stop Wasting Research" book for Rosenfeld Media. Can't wait to share more as it moves toward publication in 2025!
January 11, 2025 at 12:07 AM