Jacobs Media
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jacobsmedia.bsky.social
Jacobs Media
@jacobsmedia.bsky.social
We offer expert insights, strategic planning, and tailored research to help you optimize content and maximize revenue.

WHO WE SERVE:
Radio · Television · Digital · Podcasters ·
Nonprofits · State Broadcast Groups · Trade Associations
A key finding is that a sizable percentage of core listeners want to see their favorite station more visible in town: jacobsmedia.com/why-radio-ne...
Why Radio Needs To Follow The Crowd
Industrious radio stations in 2025 look for opportunities to connect with fans cost effectively. Thanks to new research data, we have the beginnings of a road map designed to help stations better prom...
jacobsmedia.com
October 15, 2025 at 3:06 PM
Can young men listen to the radio and still find the music, voices, and moments that feel relevant, cool, and worth talking about the next day? jacobsmedia.com/welcome-to-b...
Welcome to Bro Radio
As analysts continue to break down what happened in the 2024 election, the "bro vote" is often attributed to swinging the results in the red direction. And in the world of old and new media, these now...
jacobsmedia.com
August 11, 2025 at 3:11 PM
A tribute to Loni Anderson, who played WKRP's receptionist Jennifer Marlowe, a woman who directed the room, calibrated the tone, and ran the radio station with the arch of an eyebrow. jacobsmedia.com/the-receptio...
The Receptionist
Over the weekend, the radio community lost another icon. But I can guarantee none of you reading this post ever had the opportunity to work or hang out with her. Loni Anderson, "WKRP in Cincinnati's" ...
jacobsmedia.com
August 4, 2025 at 6:26 PM
There's one concept a former MTV VJ, Christian radio stations, and a local TV station are embracing. jacobsmedia.com/for-radio-do...
For Radio, Do All Roads Leads To LOCAL?
More media brands across the spectrum are investing and engaging in what I call "the local opportunity." But in radio, there's a greater likelihood we're still debating the value of "being local" or t...
jacobsmedia.com
June 25, 2025 at 2:50 PM
A "Radio" button on Apple CarPlay -- that actually connects to a broadcast tuner?

jacobsmedia.com/want-to-watc...
Want To Watch Videos On Your Apple CarPlay? Buy An Aston Martin
When you consider how media platforms have evolved over the past couple decades, the one that has perhaps moved at the highest rate of speed is dashboard entertainment. As radio's #1 listening locatio...
jacobsmedia.com
June 17, 2025 at 2:45 PM
Guess who called the Detroit Tigers' manager at Yankee Stadium to give coaching advice? jacobsmedia.com/father-of-mi...
Father Of Mine
Father's Day 2025 is now in the books. But in todwy's post, I get a bit personal, talking about my DAD, the guy who had so much influence over me and my brothers, our careers, and our lives. Fathers a...
jacobsmedia.com
June 16, 2025 at 3:57 PM
What time is your station's morning show "at full function" and is that too late? Edison research has the answers. jacobsmedia.com/is-it-time-f...
Is It Time For Radio to WAKE UP?!
For a half century, I've conducted research designed to better understand the attitudes, perceptions, and behaviors of the radio listening audience. Some studies address highly complex questions where...
jacobsmedia.com
June 2, 2025 at 4:11 PM
Every station needs that one on-air personality who feels like a buddy you’d grab a beer with—because that’s who listeners actually connect with.

jacobsmedia.com/who-at-your-...
Who At Your Station Would The Audience Like To Have A Beer With?
Thinking about your radio station or the ones you've worked for in the past, the truly great, successful ones very likely had a "standard bearer," that one personality who stood out above the pack. In...
jacobsmedia.com
May 20, 2025 at 8:16 PM
What is your company's protocol to ensure all of your digital platforms are working? How would you know if one is down? jacobsmedia.com/lessons-for-...
Lessons For Radio From The Recent Google Home Outage
Have you heard about the Google Home glitch that prevented most radio streams working - for weeks? Neither had I until consultant James Cridland surfaced the problem in his "Radioland" newsletter over...
jacobsmedia.com
May 19, 2025 at 1:51 PM
Did you hear the one about the worst radio promotion ever? (This is not made up) jacobsmedia.com/it-was-the-d...
"It Was The Dumbest Contest In Radio History"
In an overloaded competitive media environment, it is especially challenging for any local radio station to stand out and get noticed. And that brings me to perhaps my most rewarding consulting experi...
jacobsmedia.com
May 13, 2025 at 8:09 PM
The Apple Watch is now 10 (!) years old, but it wasn't a slam dunk. There are lessons radio can learn from the watch's evolution from meh to must-have. jacobsmedia.com/the-apple-wa...
5 Lessons For Radio From The Apple Watch
This spring, Apple's Watch - now the most successful tech wearable in the world - celebrated its 10th anniversary. Like so many digital innovations, Watch has already had several iterations, but none ...
jacobsmedia.com
May 5, 2025 at 1:40 PM
"It is of critical importance to understand what your core fans are doing when they’re not listening to the radio. And it’s especially valuable to know where they are" jacobsmedia.com/the-exponent...
The Exponential Value of Nurturing Radio Superfans
Across the World Wide Web, it has become more and more valuable to focus on core fans rather than a broader group of more casual users. And now a new research study amplifies the value of "superfans,"...
jacobsmedia.com
April 28, 2025 at 4:44 PM
Gen X radio employees are caught between two very different radio worlds jacobsmedia.com/radio-now-wh...
Radio, Now What?
We love to have the generations debate where we argue about which demographic block has the edge, is more innovative, or simply lucked out. Whenver we have this discussion, it seems the one group that...
jacobsmedia.com
April 14, 2025 at 1:32 PM
With Spotify’s latest AI tools, local sales reps are up against even stronger digital competitors. jacobsmedia.com/spotifys-ai-...
Spotify's AI Just Made It Easier for Local Businesses to Skip Radio
Spotify fired a massive shot across radio's bow this week with the launch of powerful new tools that make it ridiculously easy for small businesses to run
jacobsmedia.com
April 7, 2025 at 5:44 PM
NEW RESEARCH: the email newsletter may not have the sizzle of a true crime podcast, but more radio listeners consume them regularly. jacobsmedia.com/radio-and-th...
Radio And The Power Of First-Party Data
By now, we know the real truth - designing and creating successful digital content is hard, and the fail rate is high. But as our Techsurveys continue to show, there is one digital piece that is simpl...
jacobsmedia.com
March 24, 2025 at 5:25 PM