Jacob Peacock
@jacobpeacock.bsky.social
Research Advisor at Stanford focused on improving animal welfare. Quantitative social scientist & ex-computational biologist. Open science and anti-speciesism. Views mine.
Does adding plant-based meat to the @chipotle menu cause less meat purchasing? Our preregistered RCT (N=4,431) using a simulated food order suggests not. Neither adding sofritas PBM nor an additional hypothetical chicken-like PBM meaningfully reduced meat consumption:
Full study: osf.io/z6rn2_v1
Full study: osf.io/z6rn2_v1
September 9, 2025 at 12:36 PM
Does adding plant-based meat to the @chipotle menu cause less meat purchasing? Our preregistered RCT (N=4,431) using a simulated food order suggests not. Neither adding sofritas PBM nor an additional hypothetical chicken-like PBM meaningfully reduced meat consumption:
Full study: osf.io/z6rn2_v1
Full study: osf.io/z6rn2_v1
(and enables a "counterfactual estimation" as if some options weren't available, although I'm somewhat skeptical of this approach).
Results updated me a bit: while I thought the falafel or veggie burger might come out slightly ahead, it wasn't decisive across 4 different measures:
Results updated me a bit: while I thought the falafel or veggie burger might come out slightly ahead, it wasn't decisive across 4 different measures:
March 24, 2025 at 5:03 PM
(and enables a "counterfactual estimation" as if some options weren't available, although I'm somewhat skeptical of this approach).
Results updated me a bit: while I thought the falafel or veggie burger might come out slightly ahead, it wasn't decisive across 4 different measures:
Results updated me a bit: while I thought the falafel or veggie burger might come out slightly ahead, it wasn't decisive across 4 different measures: