Jack Cully
banner
jack.cully.blog
Jack Cully
@jack.cully.blog
Marketing at Granola 🥣
We’re obsessed with anthropomorphising technology.

Assistants. Agents. Copilots. Siri. Alexa. Clippy.

Why?

www.speci.news/stop-calling...
Stop calling your AI product an “assistant"
The words we use to describe AI might be holding it back.
www.speci.news
October 29, 2025 at 9:37 PM
Massive internet companies like Google or Meta didn’t embrace brand-building until much later in their lives as companies.

Why?

www.speci.news/the-model-ma...
The model-makers embrace brand building
Anthropic and OpenAI are trying to rewrite the AI narrative with nostalgia.
www.speci.news
October 6, 2025 at 11:35 AM
My favourite part of Destination X is that they were obviously told no branded t-shirts and Daren has shown up with exclusively branded t-shirts that they’ve had to cover up every day
August 17, 2025 at 6:49 PM
August 12, 2025 at 5:50 PM
📹 TONIGHT!

We’re live streaming from the Granola office for the first time. Hear our co-founder and CEO talk about AI native products and some lessons from building Granola.

go.granola.ai/livestream/
Product Talk with Chris Pedregal | Live from Granola HQ
​ 🚀 Join us at Granola's offices with Chris Pedregral (CEO and Co-Founder of.... Granola) ​Chris is the co-founder and CEO of Granola, the note taking app for people in back to back meetings.
go.granola.ai
August 12, 2025 at 6:36 AM
Liquid glass is *lovely*
July 27, 2025 at 2:22 PM
Say hello to Granola Updates!

100% vibe coded by me. No CMS. Very little code knowledge.

A home for each Granola release.

granola.ai/updates
July 14, 2025 at 7:22 PM
A Monday morning ego massage from my telephone network
July 7, 2025 at 8:13 AM
Using Granola to reflect on my first day working at Granola.
June 25, 2025 at 6:36 AM
The Uber Apple Watch live activity in the Smart Stack is very cool and useful.
June 13, 2025 at 2:15 PM
Happy WWDC to all those who celebrate!
June 9, 2025 at 1:41 PM
Inspiring set of Apple Watch band choices in the Apple Store this spring!
June 1, 2025 at 12:10 PM
This is a terrible look
John Gruber says that Apple declined to participate in his post-WWDC live podcast for the first time in a decade.

He has recently been critical of the company’s bungled rollout of Apple Intelligence. daringfireball.net/linked/2025/...
The Talk Show Live From WWDC 2025: Tuesday June 10
Link to: https://ti.to/daringfireball/the-talk-show-live-from-wwdc-2025
daringfireball.net
May 30, 2025 at 5:21 PM
I have no idea how Apple’s going to (a) address the year it’s had not shipping Apple Intelligence and (b) respond to Google I/O and all of OpenAI’s (great) announcements. No clue.

What an exciting time to be competing in consumer tech.
May 23, 2025 at 7:30 PM
Another check in the “AI is killing UX” box!

www.speci.news/how-ai-is-ki...
May 22, 2025 at 10:51 AM
Jony Ive has always been at his best when he has had a collaborator. Steve Jobs was his most famous collaborator.

Ive has found his next Steve Jobs.

youtu.be/W09bIpc_3ms?...
Sam & Jony introduce io
YouTube video by OpenAI
youtu.be
May 22, 2025 at 5:52 AM
In a Stratechery interview a few weeks ago, Zuckerberg waxed lyrical about how Meta's basically going to replace marketing departments.

It's sat with me since I listened to it because I think he's really wrong.

#brand #marketing #meta #ai

www.speci.news/meta-wants-t...
Meta wants to replace your marketing department
Zuckerberg's mystery box won't work.
www.speci.news
May 13, 2025 at 3:03 PM
Four days on and Bellboy is living in my head rent free
May 13, 2025 at 2:57 PM
Say hello to your new favourite brand mascot, Bellboy www.youtube.com/watch?v=POHk...
Hotels.com | USen 9x16 | He's a Bell, He's a Boy 15s
YouTube video by Hotels.com
www.youtube.com
May 8, 2025 at 2:57 PM
I have just vibe coded for the first time and it has totally blown my mind.
May 7, 2025 at 6:05 PM
Reposted by Jack Cully
Is advertising an output or a process?

@rorysutherland.bsky.social thinks it's a process. But Mark Zuckerberg thinks it's an outcome.

Who's right?

www.speci.news/meta-wants-t...
Meta wants to replace your marketing department
Zuckerberg's mystery box won't work.
www.speci.news
May 2, 2025 at 1:59 PM
Happy first shorts day of the year to all those who are celebrating
April 30, 2025 at 1:03 PM
hello
April 25, 2025 at 2:45 PM
What’s your niche annoying thing that’s happening in your industry?

Mine is that Uber Eats is using the wrong Waitrose logo in its big advertising push for groceries
April 17, 2025 at 4:18 PM