Use #hit_timestamp template in parameters for the google tag for better #analysis in #bigquery.

Migrate to #Cloudrun for #Server-side #tagging. Use server_container_url inside the event itself, rather than config or event settings.
#datacollection #GTM #GA4

Implement client_id as custom dimension by reading the _ga cookie through your tag management tool for more accurate #data on #userbehavior

Best way to redact PII #data via #GTM: use a URL PII redactor tag template.

Quick #analytics #GA4 debugging traffic (not set) tip: Configuration tag should fire first. Look at _ss parameter (1 for session start) and make sure _cid and _sid are persistent.

I know there is much more to it, but I just love how easy it makes bulk adding custom definitions to #GA4 properties: github.com/google/ga4-g...

Reading 'Learning Google Analytics: Creating Business Impact and Driving Insights' by @markedmondson.me Good one!

#AppsScript does miracles for #GTM Audits.