Ivana
@ivanavalen.bsky.social
Bilingual systems builder. Mom. Leader. Co-founder of Optimaflo. From 10 years using data to scale a school to helping data leaders move from chaos to clarity via data so decisions flow. Clearing the path from data to decision. Follow to read what I find.
Discovery calls continue. Feeling validated ✔️
December 19, 2025 at 8:39 PM
Discovery calls continue. Feeling validated ✔️
If the larger product is like a full album, what is the single track you are ready to put out so the market can determine if they are ready for it?
December 16, 2025 at 5:24 PM
If the larger product is like a full album, what is the single track you are ready to put out so the market can determine if they are ready for it?
2026 planning has commenced with a big ass calendar to set the tone
December 16, 2025 at 12:01 AM
2026 planning has commenced with a big ass calendar to set the tone
Today’s mission: start with 100
December 14, 2025 at 2:52 AM
Today’s mission: start with 100
Today’s mission: n8n lead gen
December 10, 2025 at 3:49 AM
Today’s mission: n8n lead gen
Today’s mission: lead Gen
December 8, 2025 at 4:21 AM
Today’s mission: lead Gen
Today’s mission: founder led marketing is the new mission for the next month!
December 4, 2025 at 7:33 PM
Today’s mission: founder led marketing is the new mission for the next month!
Today’s mission: create demo 1.0
December 3, 2025 at 1:27 PM
Today’s mission: create demo 1.0
Today’s mission: dashboards
December 2, 2025 at 12:04 PM
Today’s mission: dashboards
Today’s mission: set up December to be a winning month
December 1, 2025 at 1:29 PM
Today’s mission: set up December to be a winning month
Today’s win: successfully getting data through the whole pipeline 🎉
November 30, 2025 at 2:23 AM
Today’s win: successfully getting data through the whole pipeline 🎉
Today’s mission: business mindset
November 27, 2025 at 4:03 PM
Today’s mission: business mindset
Today’s mission: deck expansion
November 25, 2025 at 11:39 AM
Today’s mission: deck expansion
Today’s mission: understand sweat equity
November 23, 2025 at 1:11 PM
Today’s mission: understand sweat equity
Today’s mission: finish financial forecast
November 21, 2025 at 3:25 PM
Today’s mission: finish financial forecast
Today’s mission: understand P&L lingo
November 20, 2025 at 8:45 PM
Today’s mission: understand P&L lingo
Today’s mission: testing silver
November 19, 2025 at 10:14 PM
Today’s mission: testing silver
Update: Cleanup layer done!!
November 18, 2025 at 8:00 PM
Update: Cleanup layer done!!
Mission today: front end preview for pipeline
November 17, 2025 at 11:32 AM
Mission today: front end preview for pipeline
What if our evergreen mission is: Turning chaos into clarity so decisions flow.
Then we constantly evaluate 1. how clear is the data - canvas, dashboards, documentation 2. how quickly are decisions being made — alerting, dashboards 3. Frictionless — UI, onboarding, automation, monitoring
Then we constantly evaluate 1. how clear is the data - canvas, dashboards, documentation 2. how quickly are decisions being made — alerting, dashboards 3. Frictionless — UI, onboarding, automation, monitoring
November 12, 2025 at 8:50 PM
What if our evergreen mission is: Turning chaos into clarity so decisions flow.
Then we constantly evaluate 1. how clear is the data - canvas, dashboards, documentation 2. how quickly are decisions being made — alerting, dashboards 3. Frictionless — UI, onboarding, automation, monitoring
Then we constantly evaluate 1. how clear is the data - canvas, dashboards, documentation 2. how quickly are decisions being made — alerting, dashboards 3. Frictionless — UI, onboarding, automation, monitoring
Today’s mission: building in public by going live
November 11, 2025 at 11:01 AM
Today’s mission: building in public by going live
Preparing for my first silent retreat — the perfectionist in me wants to anticipate everything but the more mature side of me understands that all that is required is that I be present while I am there
November 7, 2025 at 1:19 AM
Preparing for my first silent retreat — the perfectionist in me wants to anticipate everything but the more mature side of me understands that all that is required is that I be present while I am there
Today’s mission: find the painkiller version of Optimaflo. Not the vitamin.
November 6, 2025 at 2:32 AM
Today’s mission: find the painkiller version of Optimaflo. Not the vitamin.
Today’s mission: grant research
November 4, 2025 at 2:16 PM
Today’s mission: grant research