#Freelancing feels freeing…until you’re chasing invoices at 10PM.

Corporate feels stable…until you realize you haven’t blinked in 3 Teams calls.

I’m switching it up this week & writing about something more personal.

Coming Sunday. #freelancelife

Marketing builds the plan. Advertising brings it to life.
That’s one of the takeaways from this week’s Marketing Manual.
Still seeing folks treat them like the same thing (they’re not).
If you missed it Sunday, catch up here: https://itswilder.com/advertising-vs-marketing
#advertising, #marketing

🎶 Who knows?
It's only just out of reach,
Down the block, on a beach,
Under a tree.
I got a feeling there's a miracle due,
Gonna come true,
Coming to me! 🎵

Something new is brewing in the concept dept.
#buildinpublic #iosdevelopment

In case you missed it, the first post of The Marketing Manual went live this morning.

This week: The difference between marketing and advertising—and why knowing it can change how you grow your business.

🧠 Read it here: https://itswilder.com/advertising-vs-marketing

It’s here!

The first Marketing Manual post just went live.

This week: The difference between marketing and advertising—and why knowing it can change how you grow your business.

If you’ve ever felt overwhelmed by marketing lingo, this one’s for you.

🧠 Read it here: itswilder.com/advertising-...

🎶 Could be!
Who knows?
There's something due any day;
I will know right away,
Soon as it shows.
It may come cannonballing down through the sky,
Gleam in its eye,
Bright as a rose! 🎵

Something new is brewing in the concept dept.
#buildinpublic #iOS

Launching something new: The Marketing Manual — a weekly blog for small biz owners + creatives who want no-fluff, actually-useful marketing tips. First post drops Sunday.
👉 itswilder.com/welcome
#marketing, #advertising, #smallbusiness

It’s been a fun Sunday going through some old photos and re-color rating. These are from 2018 at the National Air & Space Museum.

I’m starting to get that cruisin’ itch again.

This was taken a few years ago on our honeymoon cruise cruise on @royalcaribbeanintl.bsky.social ‘s Harmony of the Seas.

Happy Valentine’s Day 😘 to my crazy beautiful wife.

Happy Birthday to our family’s best friend.

Ah! Did you know that in the new iOS Mail app, if you swipe left on the categories, there’s a 4th category called “All Mail” that lets you see everything in your inbox, just as before?

Dear @gentler.app, I downloaded the app for the 1st time and was met with this ad. It sounds like a good deal, and I’m tempted, but I just opened the app, so I have no idea if I want to commit yet. Plus, the app says it’ll take 7 days to get to know me, so how can I make a decision in 24 hours?!

Anybody else recognize this look? #dogsofbluesky

@trakt.tv Just a request for next year - I’d love a more detailed breakdown of my Most Watched Networks. The bubble graph is nice but I’d like a bit more info to help me decide if I can unsubscribe from one or more services.