Mike
@itsmike.co.uk
He/Him
📍Durham, UK
🛒 E-Commerce
👨💻 Graphic Design
✏️ Marketing
itsmike.co.uk | beyondthebasket.co.uk
📍Durham, UK
🛒 E-Commerce
👨💻 Graphic Design
✏️ Marketing
itsmike.co.uk | beyondthebasket.co.uk
Soon to be replaced by Tony McNugget…
September 2, 2025 at 2:33 PM
Soon to be replaced by Tony McNugget…
⚡ Today in Beyond the Basket, your daily ecommerce & marketing brief:
– Amazon’s same-day grocery hits 1,000+ cities
– Claire’s UK collapse puts 2,100 jobs at risk
– Cyber-attacks dent shopper trust
– Gildan to buy Hanesbrands for $2.2B
📩 Sign up → beyondthebasket.co.uk
– Amazon’s same-day grocery hits 1,000+ cities
– Claire’s UK collapse puts 2,100 jobs at risk
– Cyber-attacks dent shopper trust
– Gildan to buy Hanesbrands for $2.2B
📩 Sign up → beyondthebasket.co.uk
August 14, 2025 at 3:48 PM
⚡ Today in Beyond the Basket, your daily ecommerce & marketing brief:
– Amazon’s same-day grocery hits 1,000+ cities
– Claire’s UK collapse puts 2,100 jobs at risk
– Cyber-attacks dent shopper trust
– Gildan to buy Hanesbrands for $2.2B
📩 Sign up → beyondthebasket.co.uk
– Amazon’s same-day grocery hits 1,000+ cities
– Claire’s UK collapse puts 2,100 jobs at risk
– Cyber-attacks dent shopper trust
– Gildan to buy Hanesbrands for $2.2B
📩 Sign up → beyondthebasket.co.uk
Interesting to see that searches for VPN have surged since the #OnlineSafetyBill launched. Push young users off open platforms and they’ll flock to encrypted, unregulated spaces. That doesn’t keep them safe, it makes them harder to protect. A classic case of tech-illiterate policy.
July 25, 2025 at 9:23 AM
Interesting to see that searches for VPN have surged since the #OnlineSafetyBill launched. Push young users off open platforms and they’ll flock to encrypted, unregulated spaces. That doesn’t keep them safe, it makes them harder to protect. A classic case of tech-illiterate policy.
Fognini really didn’t make that easy for Alcaraz. Great match. #Wimbledon
June 30, 2025 at 5:20 PM
Fognini really didn’t make that easy for Alcaraz. Great match. #Wimbledon
Could this be classed as a British Sando? 🤣
June 30, 2025 at 11:33 AM
Could this be classed as a British Sando? 🤣
Given the circumstances shitting in a red bag would be the least or my worries!
June 25, 2025 at 1:14 PM
Given the circumstances shitting in a red bag would be the least or my worries!
Noticed a trend lately, first InPost and Yodel, now DHL eCommerce merging with Evri. Feels like the delivery industry’s consolidating fast. Curious to see how this plays out for small businesses, especially come peak season.
group.dhl.com
May 15, 2025 at 7:52 AM
Noticed a trend lately, first InPost and Yodel, now DHL eCommerce merging with Evri. Feels like the delivery industry’s consolidating fast. Curious to see how this plays out for small businesses, especially come peak season.
Me: can you deliver this item to number 26 for me?
Royal Mail: dumps it on the doorstep of 20, insists that they delivered it within the delivery ‘area’
Think they’ve been taking advice from Evri!
Royal Mail: dumps it on the doorstep of 20, insists that they delivered it within the delivery ‘area’
Think they’ve been taking advice from Evri!
May 6, 2025 at 2:07 PM
Me: can you deliver this item to number 26 for me?
Royal Mail: dumps it on the doorstep of 20, insists that they delivered it within the delivery ‘area’
Think they’ve been taking advice from Evri!
Royal Mail: dumps it on the doorstep of 20, insists that they delivered it within the delivery ‘area’
Think they’ve been taking advice from Evri!
One thing they don’t warn you about getting older:
You’ll be minding your business on a random Tuesday, then suddenly find yourself turning Coldplay up on the radio 🫣
You’ll be minding your business on a random Tuesday, then suddenly find yourself turning Coldplay up on the radio 🫣
May 6, 2025 at 10:00 AM
One thing they don’t warn you about getting older:
You’ll be minding your business on a random Tuesday, then suddenly find yourself turning Coldplay up on the radio 🫣
You’ll be minding your business on a random Tuesday, then suddenly find yourself turning Coldplay up on the radio 🫣
Reposted by Mike
Big birthday energy incoming! Our personalised badges are loud, proud, and guaranteed to get you noticed. Add their face, name or age, and let everyone know it’s THEIR day. 👉 www.lookinggifty.com
May 2, 2025 at 4:00 PM
Big birthday energy incoming! Our personalised badges are loud, proud, and guaranteed to get you noticed. Add their face, name or age, and let everyone know it’s THEIR day. 👉 www.lookinggifty.com
Potential positive shift for online businesses: UK & EU signal commitment to free, open trade. If realised, it could ease cross-border e-commerce, but it’s early days. #ecommerce #smallbusiness
UK and EU to defy Trump with ‘free and open trade’ declaration
The draft U.K.-EU agreement is one of several being drawn up ahead of a May 19 summit.
www.politico.eu
April 28, 2025 at 7:42 PM
Potential positive shift for online businesses: UK & EU signal commitment to free, open trade. If realised, it could ease cross-border e-commerce, but it’s early days. #ecommerce #smallbusiness
Greggs breakfast drive-thru is better than Mcdonald’s… don’t @ me
April 24, 2025 at 9:40 AM
Greggs breakfast drive-thru is better than Mcdonald’s… don’t @ me
🗣️ Are you truly listening to your customers? Discover how genuine engagement can transform your business. Read more: beyondthebasket.co.uk/%F0%9F%92%AC... #CustomerExperience #BusinessGrowth
Are You Really Listening to Your Customers? | Beyond the Basket
https://beyondthebasket.co.uk/💬-are-you-really-listening-to-your-customers/
April 23, 2025 at 11:30 AM
🗣️ Are you truly listening to your customers? Discover how genuine engagement can transform your business. Read more: beyondthebasket.co.uk/%F0%9F%92%AC... #CustomerExperience #BusinessGrowth
Have you read this week’s issue of my newsletter for UK online businesses and DTC brands?
We cover hyper-personalisation, making your free shipping offers pop, and how a brand refresh turned a disruptor into a category leader.
Read it here:
We cover hyper-personalisation, making your free shipping offers pop, and how a brand refresh turned a disruptor into a category leader.
Read it here:
Beyond the Basket: It's time to unlock your 2025 E-Com Superpower 🚀
Dive into the latest ecommerce trends: discover hyper-personalization strategies, conversion insights, and smart tactics to boost your DTC brand's success in 2025.
beyondthebasket.beehiiv.com
April 18, 2025 at 9:17 AM
Have you read this week’s issue of my newsletter for UK online businesses and DTC brands?
We cover hyper-personalisation, making your free shipping offers pop, and how a brand refresh turned a disruptor into a category leader.
Read it here:
We cover hyper-personalisation, making your free shipping offers pop, and how a brand refresh turned a disruptor into a category leader.
Read it here:
85 second BBC News hourly countdown is the longest I’ve ever seen!
April 18, 2025 at 8:08 AM
85 second BBC News hourly countdown is the longest I’ve ever seen!
Auto-reply is on, and the sun is out! Definitely needed this long weekend!
April 17, 2025 at 3:20 PM
Auto-reply is on, and the sun is out! Definitely needed this long weekend!
Tomorrow in Beyond the Basket: Why hyper-personalisation is your 2025 superpower, how to rethink free shipping, and a standout DTC rebrand you’ll want to steal from. Don’t miss out, subscribe now👇
Beyond the Basket | A Weekly Hit of UK Ecommerce & DTC Insights
www.beyondthebasket.co.uk
April 15, 2025 at 2:53 PM
Tomorrow in Beyond the Basket: Why hyper-personalisation is your 2025 superpower, how to rethink free shipping, and a standout DTC rebrand you’ll want to steal from. Don’t miss out, subscribe now👇
Trump rolls back on tariffs against consumer electronics. Is this going to be the slowest, most incremental walk back in history? 🤣
April 12, 2025 at 10:39 PM
Trump rolls back on tariffs against consumer electronics. Is this going to be the slowest, most incremental walk back in history? 🤣
Manna Aero’s drone deliveries are impressive 80 a day fully autonomous, and now targeting the UK. Great to see European tech making bold moves while America grows more inward-looking. Innovation over isolation every time.
‘Amazon slayer’: the Dublin minnow taking on the giants in drone deliveries
The Guardian speaks to Manna Aero founder and orders coffee via startup’s app to be delivered to a suburban home
www.theguardian.com
April 12, 2025 at 10:47 AM
Manna Aero’s drone deliveries are impressive 80 a day fully autonomous, and now targeting the UK. Great to see European tech making bold moves while America grows more inward-looking. Innovation over isolation every time.
It’s Archie’s first #NationalPetsDay! 🎉
April 11, 2025 at 10:17 AM
It’s Archie’s first #NationalPetsDay! 🎉
I was shocked to see UK retailers lost £38bn to abandoned baskets 🛒 last year. That’s a lot of wasted ad spend. If you run an online store, this is worth 2 mins of your time:
Data: Online cart abandonment cost UK retailers £38bn in 2024 - Retail Gazette
Basket abandonment cost UK retailers billions of pounds in potential online sales last year, according to Retail Economics and GFS.
www.retailgazette.co.uk
April 10, 2025 at 10:07 PM
I was shocked to see UK retailers lost £38bn to abandoned baskets 🛒 last year. That’s a lot of wasted ad spend. If you run an online store, this is worth 2 mins of your time:
I’ve noticed that my productivity drops as the temperature and amount of sunshine rises. 🤔
April 10, 2025 at 8:29 AM
I’ve noticed that my productivity drops as the temperature and amount of sunshine rises. 🤔
Just spotted news that Amazon’s cancelling big orders from Asia likely due to US tariffs. Wouldn’t be surprised if that stock ends up dumped in the UK. Might mean lower prices, but bad news for British makers trying to stay competitive. Something to watch.
Amazon Cancels Some Inventory Orders From China After Tariffs
Amazon.com Inc. has canceled orders for multiple products made in China and other Asian countries, according to a document reviewed by Bloomberg and people familiar with the matter, suggesting the com...
www.bloomberg.com
April 9, 2025 at 7:54 PM
Just spotted news that Amazon’s cancelling big orders from Asia likely due to US tariffs. Wouldn’t be surprised if that stock ends up dumped in the UK. Might mean lower prices, but bad news for British makers trying to stay competitive. Something to watch.
This week’s issue of Beyond the Basket is out, here’s what’s covered:
🇺🇸 What the new US tariffs mean for UK sellers
📉 How to revive flatlining ad performance
🍫 A sweet Cadbury’s campaign worth a closer look
Read the latest issue and stay ahead of the game: ✉️👇
🇺🇸 What the new US tariffs mean for UK sellers
📉 How to revive flatlining ad performance
🍫 A sweet Cadbury’s campaign worth a closer look
Read the latest issue and stay ahead of the game: ✉️👇
DTC Survival Guide: Navigating Tariffs, Ads, and Marketing Shifts
Navigating DTC marketing challenges: Insights on ad performance, UK-US trade impacts, and cutting-edge strategies to keep your brand competitive in a rapidly changing landscape.
beyondthebasket.beehiiv.com
April 9, 2025 at 11:14 AM
This week’s issue of Beyond the Basket is out, here’s what’s covered:
🇺🇸 What the new US tariffs mean for UK sellers
📉 How to revive flatlining ad performance
🍫 A sweet Cadbury’s campaign worth a closer look
Read the latest issue and stay ahead of the game: ✉️👇
🇺🇸 What the new US tariffs mean for UK sellers
📉 How to revive flatlining ad performance
🍫 A sweet Cadbury’s campaign worth a closer look
Read the latest issue and stay ahead of the game: ✉️👇
Virgin Media has just been installed in our village, and I had it set up today. It’s so good to be able to watch content in 4K again. 💨
April 8, 2025 at 4:38 PM
Virgin Media has just been installed in our village, and I had it set up today. It’s so good to be able to watch content in 4K again. 💨