In The Box Marketing
@intheboxmarketing.bsky.social
A South Coast (Portsmouth, Hampshire) #marketing agency delivering #WebsiteDesign, #SocialMedia & #ContentMarketing, #PR, #Branding, #SEO and more. You're chatting to Chris or Simon.
👉 https://inthebox.marketing
👉 https://inthebox.marketing
Reddit’s Dynamic Product Ads are live! DPA pulls directly from your catalogue and surfaces relevant items to shoppers in real time. For advertisers, that means better chances to convert - here's a nice guide.
Reddit Outlines Direct Product Ads Tips
Some helpful, data-backed pointers from Reddit.
cstu.io
December 11, 2025 at 8:52 AM
Reddit’s Dynamic Product Ads are live! DPA pulls directly from your catalogue and surfaces relevant items to shoppers in real time. For advertisers, that means better chances to convert - here's a nice guide.
Threads is testing AI-generated interaction summaries on profiles, meaning your replies/comments could soon be packaged into neat snapshots. It could make it easier for followers to get a sense of who you are at a glance, and means your replies become part of your story.
https://cstu.io/2379f1
https://cstu.io/2379f1
Threads Experiments With AI Interaction Summaries on Profiles
A potentially handy AI overview of your past engagements with any profile in the app.
cstu.io
December 9, 2025 at 9:44 AM
Threads is testing AI-generated interaction summaries on profiles, meaning your replies/comments could soon be packaged into neat snapshots. It could make it easier for followers to get a sense of who you are at a glance, and means your replies become part of your story.
https://cstu.io/2379f1
https://cstu.io/2379f1
Which? has flagged a rise in very believable AI scams: deepfakes, fake investment offers and other tricks that are getting harder to spot. Platforms are trying to catch up: YouTube’s already tightened its rules on repetitive, AI-style videos. Watch this space.
Big Tech failing to protect millions from wave of new convincing AI scams, Which? warns - Which?
cstu.io
December 5, 2025 at 2:00 PM
Which? has flagged a rise in very believable AI scams: deepfakes, fake investment offers and other tricks that are getting harder to spot. Platforms are trying to catch up: YouTube’s already tightened its rules on repetitive, AI-style videos. Watch this space.
Feeds are moving towards interest-first algorithms.
It’s no longer who you follow - it’s what the platform thinks you’ll engage with.
Content that reflects your interest beats who you follow in determining what you’ll see.
https://cstu.io/dfcaa5-
It’s no longer who you follow - it’s what the platform thinks you’ll engage with.
Content that reflects your interest beats who you follow in determining what you’ll see.
https://cstu.io/dfcaa5-
December 3, 2025 at 10:01 AM
Feeds are moving towards interest-first algorithms.
It’s no longer who you follow - it’s what the platform thinks you’ll engage with.
Content that reflects your interest beats who you follow in determining what you’ll see.
https://cstu.io/dfcaa5-
It’s no longer who you follow - it’s what the platform thinks you’ll engage with.
Content that reflects your interest beats who you follow in determining what you’ll see.
https://cstu.io/dfcaa5-
Long-form video is on the rise, with views skewing back towards rich stories over quick clips. It's worth revisiting if you’ve got something worth explaining properly.
As ever though, message shapes format, so avoid embroidering content that is best explained briefly.
https://cstu.io/296def
As ever though, message shapes format, so avoid embroidering content that is best explained briefly.
https://cstu.io/296def
December 1, 2025 at 9:05 AM
Long-form video is on the rise, with views skewing back towards rich stories over quick clips. It's worth revisiting if you’ve got something worth explaining properly.
As ever though, message shapes format, so avoid embroidering content that is best explained briefly.
https://cstu.io/296def
As ever though, message shapes format, so avoid embroidering content that is best explained briefly.
https://cstu.io/296def
Search is fragmenting again: Privacy engines, AI tools and niche indexes are nibbling away at giant search engines.
It’s not a Google replacement, but definitely a trend away from the well-established norm, and worth a look.
SEJ has a great roundup.
It’s not a Google replacement, but definitely a trend away from the well-established norm, and worth a look.
SEJ has a great roundup.
25 Alternative Search Engines You Can Use Instead Of Google
Are you looking for alternative search engines or chatbots? Explore this list and see how each one can improve your search experience.
cstu.io
November 28, 2025 at 2:00 PM
Search is fragmenting again: Privacy engines, AI tools and niche indexes are nibbling away at giant search engines.
It’s not a Google replacement, but definitely a trend away from the well-established norm, and worth a look.
SEJ has a great roundup.
It’s not a Google replacement, but definitely a trend away from the well-established norm, and worth a look.
SEJ has a great roundup.
X will soon show if a profile is posting through a VPN, along with other basic account info. In theory, it’s to make it easier to see who might be masking their location, and help users judge which accounts feel genuine.
Read more. https://cstu.io/9f406b
Read more. https://cstu.io/9f406b
X Will Soon Indicate if a Profile Is Using a VPN
This could help to highlight foreign-based agitators in the app.
cstu.io
November 25, 2025 at 9:44 AM
X will soon show if a profile is posting through a VPN, along with other basic account info. In theory, it’s to make it easier to see who might be masking their location, and help users judge which accounts feel genuine.
Read more. https://cstu.io/9f406b
Read more. https://cstu.io/9f406b
According to Sprout Social, over half of consumers say the biggest influence on brand perception is whether a brand responds to them on social media - and over 70% are ready to switch if they’re ignored. Perception is shaped by reactions as well as content.
Learn more:
Learn more:
How to audit your brand perception using social data
Discover the most effective way to audit and improve your brand perception using social data and sentiment analysis to build a dynamic brand reputation.
cstu.io
November 21, 2025 at 2:00 PM
According to Sprout Social, over half of consumers say the biggest influence on brand perception is whether a brand responds to them on social media - and over 70% are ready to switch if they’re ignored. Perception is shaped by reactions as well as content.
Learn more:
Learn more:
Hooray for email signatures!
Seriously. They're overlooked as part of a marketing toolkit.
Standard design, mobile-first thinking, relevant banners and simple measurement can turn them into something that quietly works for you every day. Here's a handy breakdown.
Seriously. They're overlooked as part of a marketing toolkit.
Standard design, mobile-first thinking, relevant banners and simple measurement can turn them into something that quietly works for you every day. Here's a handy breakdown.
Email signature do’s & don’ts: from chaos to consistency and performance in every send - Marketing Tech News
Author: Amandine Fernandez, CMO Letsignit Every day, thousands of emails leave your organisation, each one carrying your brand, your tone, and your credibility. The average office worker sends around 32 emails a day. In a company of 300 peo...
cstu.io
November 20, 2025 at 8:52 AM
Hooray for email signatures!
Seriously. They're overlooked as part of a marketing toolkit.
Standard design, mobile-first thinking, relevant banners and simple measurement can turn them into something that quietly works for you every day. Here's a handy breakdown.
Seriously. They're overlooked as part of a marketing toolkit.
Standard design, mobile-first thinking, relevant banners and simple measurement can turn them into something that quietly works for you every day. Here's a handy breakdown.
TikTok Shop is tightening seller checks as social commerce grows.
From Jan - Jun 2025 it:
✅Rejected 1.4 M seller applications
✅Removed 700 K+ sellers
✅Blocked 70 M+ listings (mostly counterfeit or unsafe)
A sign that trust and safety are becoming central to in-app shopping.
From Jan - Jun 2025 it:
✅Rejected 1.4 M seller applications
✅Removed 700 K+ sellers
✅Blocked 70 M+ listings (mostly counterfeit or unsafe)
A sign that trust and safety are becoming central to in-app shopping.
TikTok Outlines Latest Measures to Protect In-App Shoppers
TikTok's Shop Safety Report outlines all of its evolving enforcement efforts.
cstu.io
November 17, 2025 at 9:05 AM
TikTok Shop is tightening seller checks as social commerce grows.
From Jan - Jun 2025 it:
✅Rejected 1.4 M seller applications
✅Removed 700 K+ sellers
✅Blocked 70 M+ listings (mostly counterfeit or unsafe)
A sign that trust and safety are becoming central to in-app shopping.
From Jan - Jun 2025 it:
✅Rejected 1.4 M seller applications
✅Removed 700 K+ sellers
✅Blocked 70 M+ listings (mostly counterfeit or unsafe)
A sign that trust and safety are becoming central to in-app shopping.
Heads-up for X-marketers: X has launched an account called “Bangers” to highlight the top posts in the app.
To get noticed:
✅Focus on engagement over impressions
✅Craft posts people feel compelled to share
✅Think about how your post might be selected by X itself
To get noticed:
✅Focus on engagement over impressions
✅Craft posts people feel compelled to share
✅Think about how your post might be selected by X itself
X Launches ‘Bangers’ Account to Highlight Top Posts
Will this help to drive exposure for the best-performing X posts?
cstu.io
November 13, 2025 at 8:52 AM
Heads-up for X-marketers: X has launched an account called “Bangers” to highlight the top posts in the app.
To get noticed:
✅Focus on engagement over impressions
✅Craft posts people feel compelled to share
✅Think about how your post might be selected by X itself
To get noticed:
✅Focus on engagement over impressions
✅Craft posts people feel compelled to share
✅Think about how your post might be selected by X itself
“Vibe coding” has been named Word of the Year by Collins dictionary. It's when people use natural language to get AI to write code for them, reducing the onus on people to code, but retaining pure human creativity.
Other shortlist gems: biohacking, broligarchy and clanker.
Other shortlist gems: biohacking, broligarchy and clanker.
‘Vibe coding’ beats ‘clanker’ to be Collins dictionary’s word of the year
AI-inspired word joins ‘biohacking’, ‘Henry’ and ‘broligarchy’ on tech-heavy 2025 list
cstu.io
November 12, 2025 at 10:03 AM
“Vibe coding” has been named Word of the Year by Collins dictionary. It's when people use natural language to get AI to write code for them, reducing the onus on people to code, but retaining pure human creativity.
Other shortlist gems: biohacking, broligarchy and clanker.
Other shortlist gems: biohacking, broligarchy and clanker.
Elon Musk’s new AI encyclopedia Grokipedia is already being questioned by academics over its accuracy and bias.
Reports suggest it borrows heavily from Wikipedia and includes factual errors.
As AI begins to shape how knowledge is created, shared and believed, who are we trusting to tell the story?
Reports suggest it borrows heavily from Wikipedia and includes factual errors.
As AI begins to shape how knowledge is created, shared and believed, who are we trusting to tell the story?
November 5, 2025 at 10:01 AM
Elon Musk’s new AI encyclopedia Grokipedia is already being questioned by academics over its accuracy and bias.
Reports suggest it borrows heavily from Wikipedia and includes factual errors.
As AI begins to shape how knowledge is created, shared and believed, who are we trusting to tell the story?
Reports suggest it borrows heavily from Wikipedia and includes factual errors.
As AI begins to shape how knowledge is created, shared and believed, who are we trusting to tell the story?
As Bluesky achieves 40 million users, it's still not the biggest platform, but with a committed community, anti-toxicity tools and steady activity, it’s worth a look for brands wondering: “Is this where our next conversation happens?”
https://cstu.io/d9cdb2
https://cstu.io/d9cdb2
November 5, 2025 at 9:57 AM
As Bluesky achieves 40 million users, it's still not the biggest platform, but with a committed community, anti-toxicity tools and steady activity, it’s worth a look for brands wondering: “Is this where our next conversation happens?”
https://cstu.io/d9cdb2
https://cstu.io/d9cdb2
YouTube is adding a daily time-limit reminder for Shorts!
Like TikTok’s screen-time tool, it's a case of “watch less” prompts coming from the platforms themselves.
Like TikTok’s screen-time tool, it's a case of “watch less” prompts coming from the platforms themselves.
YouTube Shorts finally adds daily time limit. Here's how to get it.
YouTube announced a new setting for Shorts which lets you set a daily viewing limit. Here's how to turn it on.
cstu.io
October 24, 2025 at 1:00 PM
YouTube is adding a daily time-limit reminder for Shorts!
Like TikTok’s screen-time tool, it's a case of “watch less” prompts coming from the platforms themselves.
Like TikTok’s screen-time tool, it's a case of “watch less” prompts coming from the platforms themselves.
Serious journalism, snack-sized.
NYT’s new Watch tab is TikTok format, no algorithm, just swipe-and-go stories.
We’re deep in the TL;DNR era now.
NYT’s new Watch tab is TikTok format, no algorithm, just swipe-and-go stories.
We’re deep in the TL;DNR era now.
The New York Times Launches New TikTok-Inspired ‘Watch’ Tab
The vertical video feed brings short-form storytelling to the Times app as part of its multimedia evolution.
cstu.io
October 23, 2025 at 7:52 AM
Serious journalism, snack-sized.
NYT’s new Watch tab is TikTok format, no algorithm, just swipe-and-go stories.
We’re deep in the TL;DNR era now.
NYT’s new Watch tab is TikTok format, no algorithm, just swipe-and-go stories.
We’re deep in the TL;DNR era now.
AI is changing local search: it’s no longer about being found, it’s about being chosen.
Clean listings, strong engagement, and AI-friendly content now decide who gets surfaced first.
In short: make sure AI means prospects pick you, not your competitor.
🔗
Clean listings, strong engagement, and AI-friendly content now decide who gets surfaced first.
In short: make sure AI means prospects pick you, not your competitor.
🔗
The AI Search Effect: What Agencies Need To Know For Local Search Clients
Transform your approach to local search. Accurate information and AI readiness are essential for visibility in today's search engines.
cstu.io
October 17, 2025 at 1:00 PM
AI is changing local search: it’s no longer about being found, it’s about being chosen.
Clean listings, strong engagement, and AI-friendly content now decide who gets surfaced first.
In short: make sure AI means prospects pick you, not your competitor.
🔗
Clean listings, strong engagement, and AI-friendly content now decide who gets surfaced first.
In short: make sure AI means prospects pick you, not your competitor.
🔗
Trendjacking: smart shortcut or brand disaster?
WordStream breaks down when to jump on a trend — and when to sit it out.
Read more 👀
WordStream breaks down when to jump on a trend — and when to sit it out.
Read more 👀
Does Trendjacking Work? Dos, Don'ts & Examples | WordStream
Learn the basics of trendjacking, how it can help your business get attention fast, and how to use it safely and effectively.
cstu.io
October 15, 2025 at 9:01 AM
Trendjacking: smart shortcut or brand disaster?
WordStream breaks down when to jump on a trend — and when to sit it out.
Read more 👀
WordStream breaks down when to jump on a trend — and when to sit it out.
Read more 👀
UK users will soon be able to pay to remove ads on Facebook & Instagram — £2.99 on web, £3.99 on mobile.
Meta says the move is to align with UK regulatory guidance and give people more choice over their data.
Meta says the move is to align with UK regulatory guidance and give people more choice over their data.
Meta Expands Ad-Free Subscription Option to UK Users
Now British users can pay a monthly fee to remove ads on Facebook and Instagram.
cstu.io
October 13, 2025 at 8:05 AM
UK users will soon be able to pay to remove ads on Facebook & Instagram — £2.99 on web, £3.99 on mobile.
Meta says the move is to align with UK regulatory guidance and give people more choice over their data.
Meta says the move is to align with UK regulatory guidance and give people more choice over their data.
Threads vs X: the gap is closing. SimilarWeb data shows Threads now matching — and even exceeding — X on some days in active users.
The numbers are estimates, but the signs are hard to ignore. Is Threads becoming the new default?
The numbers are estimates, but the signs are hard to ignore. Is Threads becoming the new default?
Threads Is on Track To Exceed X in Active Usage
The latest usage data suggests that Threads will soon overtake X in total users.
cstu.io
October 9, 2025 at 7:52 AM
Threads vs X: the gap is closing. SimilarWeb data shows Threads now matching — and even exceeding — X on some days in active users.
The numbers are estimates, but the signs are hard to ignore. Is Threads becoming the new default?
The numbers are estimates, but the signs are hard to ignore. Is Threads becoming the new default?
🎙️30% of the UK (and well over half of 15-34-year-olds) listen weekly to podcasts. Host-read adverts are slow-burn but a goldmine of opportunity for advertising. Learn more: https://cstu.io/fbccc2
October 6, 2025 at 8:05 AM
🎙️30% of the UK (and well over half of 15-34-year-olds) listen weekly to podcasts. Host-read adverts are slow-burn but a goldmine of opportunity for advertising. Learn more: https://cstu.io/fbccc2
Amazon has agreed to pay $2.5 billion to settle a Federal Trade Commission lawsuit over alleged Prime subscription traps. The FTC says Amazon enrolled users without consent and made cancellation “exceedingly hard.”
https://cstu.io/24c4bb
https://cstu.io/24c4bb
Amazon to pay $2.5bn to settle FTC lawsuit over Prime ‘subscription traps’
US regulator said company enrolled millions of customers into service without consent and made it difficult to cancel
cstu.io
October 1, 2025 at 9:01 AM
Amazon has agreed to pay $2.5 billion to settle a Federal Trade Commission lawsuit over alleged Prime subscription traps. The FTC says Amazon enrolled users without consent and made cancellation “exceedingly hard.”
https://cstu.io/24c4bb
https://cstu.io/24c4bb
Threads (Meta’s text-based app tied to Instagram) has rolled out profile-specific keyword search.
On any profile, tap 🔍; it auto-adds “From:@username”. Add your term to filter just that person’s posts - and you're done.
On any profile, tap 🔍; it auto-adds “From:@username”. Add your term to filter just that person’s posts - and you're done.
Threads Updates Profile Search Capacity
Now you can search for specific posts from any Threads user.
cstu.io
September 30, 2025 at 8:44 AM
Threads (Meta’s text-based app tied to Instagram) has rolled out profile-specific keyword search.
On any profile, tap 🔍; it auto-adds “From:@username”. Add your term to filter just that person’s posts - and you're done.
On any profile, tap 🔍; it auto-adds “From:@username”. Add your term to filter just that person’s posts - and you're done.
📊 LinkedIn video metrics are climbing, with 36% increase in watch time YoY in 2024, short‑form content growing at double the rate of other formats & video posts being shared 20× more than anything else!
#VideoMarketing #ContentCreation #Engagement
#VideoMarketing #ContentCreation #Engagement
How to Maximize Video Content Engagement on LinkedIn [Infographic]
Video content is driving big engagement on LinkedIn.
cstu.io
September 26, 2025 at 1:00 PM
📊 LinkedIn video metrics are climbing, with 36% increase in watch time YoY in 2024, short‑form content growing at double the rate of other formats & video posts being shared 20× more than anything else!
#VideoMarketing #ContentCreation #Engagement
#VideoMarketing #ContentCreation #Engagement
Content creator/affiliate marketing is getting big on Instagram – and it’s basically affordable influencer marketing.
Instagram affiliate marketing: What works (and what doesn’t)
Drive real, measurable results with Instagram affiliate marketing in 2025. Build a strategy that converts and scales using Sprout Social’s smart tools.
cstu.io
September 24, 2025 at 9:01 AM
Content creator/affiliate marketing is getting big on Instagram – and it’s basically affordable influencer marketing.