Malte Ubl
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industrialempathy.com
Malte Ubl
@industrialempathy.com
CTO at Vercel
@cramforce on Twitter
industrialempathy.com
Can't wait to spend the summer at the pool
May 3, 2025 at 1:41 AM
I was randomly looking at the Vercel Firewall for my personal site. Turns out a small attack was mitigated.

I then looked at our global dashboard, and, indeed, the attacker only hit my site and they got a total of 19 requests through before they were blocked.

What have I done to you, attacker?
December 23, 2024 at 2:52 PM
Blue sky
December 15, 2024 at 6:10 PM
Excited about my demo tomorrow at the internal Vercel hackathon
December 13, 2024 at 12:52 AM
You can just deploy on Black Friday. Follow along our real time dashboard of folks shipping the software that sells all the things vercel.com/bfcm
Wishing the entire ecommerce industry an amazing BFCM!
November 29, 2024 at 5:28 PM
I'm literally on apple.com right now buying you an even faster computer
November 23, 2024 at 5:49 PM
You can just ship things
November 19, 2024 at 1:31 AM
I might be too old to win a boxing match against Jake Paul, but I did win the fight against my waffle maker and all I have are slightly bloody hands
November 16, 2024 at 6:02 PM
You can now subscribe to Slack notifications (or generic webhooks) when the Vercel Firewall mitigates a DDoS attack for your project.
Example screenshot from an attack against vercel.com last night below.
More info here vercel.com/changelog/in...
November 13, 2024 at 3:38 PM
Most revolutionary product of 2024: Rechargeable under-cabinet lights. Put this wherever in your house it's dark & that is annoying.
Because we live in the future, this comes with a battery that basically lasts forever if you use the motion sensor setting
www.amazon.com/dp/B0CSJQMVY...
November 12, 2024 at 2:46 AM
Spot when we shipped partial pre-rendering on v0 🤤
November 11, 2024 at 4:17 PM
Google probably: that's a TOS violation
Google absolutely: yes, I will take your money to advertise your service
November 3, 2024 at 9:07 PM
New foolproof algorithm for finding the best hotels: find the one where the old rich japanese folks go and go there
May 16, 2023 at 7:20 AM
Burger status
May 14, 2023 at 2:03 AM
Vercel-ing at Google IO
May 10, 2023 at 6:22 PM
Calling it for the 2022/23 snowboarding season. I feel so privileged to have been able to go almost every weekend. 29 days with zero injuries and just a few scratches in the car 😇
May 1, 2023 at 12:04 AM
Current Slack screen name status https://vercel.com/ship
April 27, 2023 at 8:42 PM