probably a few things we haven’t even thought of yet. Retailers? That’s Phase 2 and it’s coming before Christmas! (And export markets… and maayybbee another range 🍹… but more on that later). #startupjourney

For anyone else going through it: keep a pen and paper beside the bed and write them down. Then read them in the morning and marvel at your catastrophising brain. What fun! Oh, how we laugh. #businesslaunch

But here’s what people forget: no one is harsher on a founder than the founder themselves. I’m regularly awake at 3am with ‘the voices’: this was a stupid idea, why did you choose something so difficult, people will hate these… and so on.

So, thank you for being here, giving answers to all of our questions since 2023, and making this roller coaster ride more fun. And especially thank you for all of the puns conversations I’ve been having with you all lately. More of those please. We can’t wait to get the balls rolling in 2025.

It has most definitely taken a smidge longer to launch than I expected. I thought we’d be sipping on Incrediballs last Christmas, but, that’s a startup timeline for you. We have been doing some work and as we countdown to launch, I want to share some of it, because a lot of it you’ve actually done.

Kia ora 👋 Love your work! You might see us over there sooner than you think…

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