When public diplomacy is seen as self-serving, it backfires—especially for China.
For policymakers, the takeaway is clear: mutuality matters.
🔗 Full paper: doi.org/10.1080/0305...
(8/8)
When public diplomacy is seen as self-serving, it backfires—especially for China.
For policymakers, the takeaway is clear: mutuality matters.
🔗 Full paper: doi.org/10.1080/0305...
(8/8)
📌 Citizens in US-aligned countries (e.g. 🇯🇵🇦🇺🇬🇧) were less likely to penalize the US.
📌 Citizens in China-aligned countries (e.g. 🇷🇺) reacted negatively to US donor-centeredness.
(7/🧵)
📌 Citizens in US-aligned countries (e.g. 🇯🇵🇦🇺🇬🇧) were less likely to penalize the US.
📌 Citizens in China-aligned countries (e.g. 🇷🇺) reacted negatively to US donor-centeredness.
(7/🧵)
Public diplomacy is a battleground for influence. If China wants to close the gap with the US, it may need to move away from donor-centered approaches and focus more on recipient needs.
(6/🧵)
Public diplomacy is a battleground for influence. If China wants to close the gap with the US, it may need to move away from donor-centered approaches and focus more on recipient needs.
(6/🧵)
When China is seen as prioritizing its own interests, skepticism rises.
The US, despite similar motives, seems to benefit from a more resilient reputation. 🔍
(5/🧵)
When China is seen as prioritizing its own interests, skepticism rises.
The US, despite similar motives, seems to benefit from a more resilient reputation. 🔍
(5/🧵)
Yet, when a US project was framed the same way, it had no meaningful impact on perceptions.
🇨🇳⬇️ 3.6% 📉
🇺🇸 ↔️ No significant change
(4/🧵)
Yet, when a US project was framed the same way, it had no meaningful impact on perceptions.
🇨🇳⬇️ 3.6% 📉
🇺🇸 ↔️ No significant change
(4/🧵)
📌 Tested donor-centric vs. recipient-oriented framing in public diplomacy
📌 Measured how citizens react to projects from China vs. the US
Key finding: Donor-centeredness hurts China’s soft power—but not the US.
(3/🧵)
📌 Tested donor-centric vs. recipient-oriented framing in public diplomacy
📌 Measured how citizens react to projects from China vs. the US
Key finding: Donor-centeredness hurts China’s soft power—but not the US.
(3/🧵)
But does this affect how citizens in recipient countries respond?
We ran a multi-country survey experiment to find out. 📊
(2/🧵)
But does this affect how citizens in recipient countries respond?
We ran a multi-country survey experiment to find out. 📊
(2/🧵)