But what if we looked at donations more like… investments?
But what if we looked at donations more like… investments?
💡 Donor retention rates hover around 46%, meaning more than half of donors don’t give again the following year.
💡 Only 28% of first-time donors return to give again.
💡 Donor retention rates hover around 46%, meaning more than half of donors don’t give again the following year.
💡 Only 28% of first-time donors return to give again.