Impact Lab
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impactlab.bsky.social
Impact Lab
@impactlab.bsky.social
Impact Lab is the easiest way to support social causes you care about and track your impact with real-world data. Launching soon!
We often think of ‘donating’ as an interchangeable term for ‘giving.’ 

But what if we looked at donations more like… investments?
May 12, 2025 at 4:48 PM
Here’s what the data tells us:

💡 Donor retention rates hover around 46%, meaning more than half of donors don’t give again the following year.

💡 Only 28% of first-time donors return to give again.
May 6, 2025 at 8:54 PM