iMedia One
imedia1.com
iMedia One
@imedia1.com
A digital marketing agency based in Texas | Serving clients nationwide

Lead Gen | SEO | Google Ads | Web Strategy

We help service-based businesses grow with smart, data-driven digital marketing. www.imedia1.com
Noticing a drop in Search Console impressions this month? It might not be your rankings.

In early September, Google stopped honoring the old &num=100 parameter that many rank tracking tools used to pull 100 results at a time. www.imedia1.com/seo/why-sear...
What the September &num=100 Change Means for Your SEO Data
Search Console impressions dropped? It’s likely the &num=100 scraping change—not your rankings. Here’s what changed and why real traffic is unaffected.
www.imedia1.com
October 24, 2025 at 3:53 PM
Only measuring what converts? You might be missing what actually works.

This piece from Martech dives into why full-funnel marketing matters — and how to track the real value of upper-funnel activity. martech.org/if-you-only-...
If you only invest in what converts, you’re undervaluing what works | MarTech
Last-touch metrics don’t tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions.
martech.org
July 29, 2025 at 2:36 PM
In the age of AI-powered search, how your brand shows up matters just as much as if it shows up. This deep-dive from Ahrefs breaks down a powerful 7-step Brand SEO framework—covering everything from entity building to cleaning up your branded SERPs. ahrefs.com/blog/brand-s...
My Exact 7-Step Framework for Brand SEO (With Templates)
Brand SEO is about clarifying and amplifying your brand’s voice everywhere people search. Here’s your brand SEO playbook for getting seen, trusted, and chosen in the future of AI-powered search.
ahrefs.com
June 25, 2025 at 9:53 PM
Google isn’t just answering questions anymore—it’s ending the journey before it ever reaches your site. With AI Overviews and zero-click SERPs, traffic is vanishing before our eyes. ahrefs.com/blog/zero-cl...
Welcome to Zero-Click Search. Please Leave Your Traffic at the Door.
Zero-click search means lower traffic is the new reality. Here's what you need to know and 6 things you can do about it.
ahrefs.com
June 25, 2025 at 2:36 PM
A new report reveals Meta and Yandex exploited an Android loophole to track billions of users’ web activity. Through a clever abuse of localhost connections, Meta Pixel scripts could quietly send your web browsing data back to the apps. No opt-in. No notice. lifehacker.com/tech/meta-ap...
Meta Apps Have Been Covertly Tracking Android Users' Web Activity for Months
A new report says that Meta and Yandex have been stealing your browsing data through their Android apps. Once you installed one of their apps on your phone, they could siphon this data from websites…
lifehacker.com
June 18, 2025 at 2:36 PM
Noticing a drop in indexed pages lately? You’re not alone.

Since late May 2025, SEOs have reported a spike in “Crawled - currently not indexed” and “Crawled - previously indexed” statuses in Google Search Console. www.seroundtable.com/google-index...
Google Indexing Less Since Late May 2025?
Several individuals have inquired whether Google has been indexing fewer pages on websites since late May. I've seen a number of complaints, and while nothing is verified on Google's end, I wanted…
www.seroundtable.com
June 10, 2025 at 9:53 PM
Reposted by iMedia One
Google’s AI Overviews are killing traffic for publishers
Google’s AI Overviews are killing traffic for publishers | TechCrunch
Google’s AI Overviews and other AI-powered tools, including chatbots, are devastating traffic for news publishers, per a Wall Street Journal report.
techcrunch.com
June 10, 2025 at 1:00 PM
The game has changed. SEO isn’t just about rankings anymore — it’s about brand, distribution, and unforgettable content. If you’re still relying on checklists and keyword tools, you’re already falling behind. ahrefs.com/blog/seo-plu...
Good SEO Plus Lazy Marketing Won’t Cut It Anymore
That used to work. But with AI-powered search on the rise, the era of SEOs as technicians is fading, and the era of SEOs as real marketers is here. Search
ahrefs.com
June 4, 2025 at 2:36 PM
Marketing should guide, not guilt. In a customer-first world, shady tactics like fake urgency, hidden fees, and emotional blackmail are more than unethical — they’re ineffective. martech.org/real-persuas...
Real persuasion doesn’t require manipulation | MarTech
Ethical persuasion builds trust. Manipulation destroys it. Learn how to market with empathy, not pressure.
martech.org
June 3, 2025 at 9:53 PM
As AI Mode rolls out across the U.S., Google is racing to reinvent itself in a world increasingly dominated by ChatGPT and Perplexity. Is this a glorious new future or a midlife crisis in real time? www.vox.com/technology/4...
Google as you know it is slowly dying
The search giant’s midlife crisis is now your problem.
www.vox.com
May 30, 2025 at 9:53 PM
Google isn’t just changing how we search — it’s burying the web to win the AI race.

What happens when the world’s largest search engine stops sending traffic to the sites it built its empire on?
Google Is Burying the Web Alive
AI, chatbots, and the end of the link economy.
nymag.com
May 26, 2025 at 9:53 PM
Video is no longer optional — it’s essential.

92% of internet users now watch online videos monthly.

To win on both search and social, brands must master the intersection of video SEO and engagement. www.searchenginejournal.com/intersection...
The Intersection Of Video SEO And Social Media: Tactics To Win
Discover how video SEO and social media work together to boost visibility, drive engagement, and turn your videos into powerful marketing.
www.searchenginejournal.com
May 21, 2025 at 9:53 PM
Viral doesn’t mean legal.

Crumbl is facing a $23.85M lawsuit for using unlicensed music in TikToks — after being warned. Now DSW’s on the hook for $30M.

This isn’t about Beyoncé or BTS. It’s about shortcut marketing and the cost of ignoring copyright law. martech.org/crumbls-lega...
Crumbl’s legal trouble shows the risks of shortcut marketing | MarTech
Crumbl faces a $24 million lawsuit for using unlicensed music on TikTok. Here's how to avoid the same mistake.
martech.org
May 21, 2025 at 2:36 PM
Is Google violating its own spam policies with AI Overviews?

Search pros are sounding the alarm: Google’s AI-generated answers repackage long-form content without clicks or credit — and some say it mirrors what Google defines as spam. www.searchenginejournal.com/does-googles...
Does Google's AI Overviews Violate Its Own Spam Policies?
Google's AIO not only shows spam but also rewrites content without adding analysis or insights, which are hallmarks of low-quality content
www.searchenginejournal.com
May 20, 2025 at 9:53 PM
The biggest shift in SEO is already happening — and it’s not about clicks.

AI Overviews and assistant engines are redefining how content is found, understood, and used — often without ever visiting your site. www.searchenginejournal.com/from-search-...
From Search To Discovery: Why SEO Must Evolve Beyond The SERP
Search behavior is shifting fast. Here's what it means to win visibility in the age of AI Overviews and assistant engines.
www.searchenginejournal.com
May 20, 2025 at 2:36 PM
Google searches dropped in Safari for the first time in 22 years.

As AI tools like ChatGPT, Gemini, and Perplexity reshape how we find answers, a generational shift away from traditional search may already be underway. www.platformer.news/safari-searc...
Stats from a dying web
A startling statistic from Google’s antitrust trial raises fears that a long-predicted decline has now begun
www.platformer.news
May 15, 2025 at 9:53 PM
Still relying only on keywords in your Google Ads? You’re missing out.

There are 14 powerful audience targeting strategies that can take your campaigns to the next level — from life events and in-market segments to custom audiences and combined targeting. www.wordstream.com/blog/google-...
Google Ads Audience Targeting: All 14 Options Explained
Learn all 14 Google Ads audience targeting options and when to use them so you can maximize your PPC performance—with examples!
www.wordstream.com
May 15, 2025 at 2:36 PM
Want to rank higher in local search? Your Google Business Profile might be the key — but only if it’s optimized correctly. Joy Hawkins breaks down the #1 checklist for 2025. www.sterlingsky.ca/ultimate-che...
The #1 Checklist to Optimize Your Google Business Profile
One of the ways to improve your local SEO ranking is by optimizing your Google Business Profile (GBP). While it might seem like a simple task, small oversights—like selecting the wrong category—can…
www.sterlingsky.ca
May 14, 2025 at 9:53 PM
Google linking to… Google?

New research shows 43% of AI Overviews link back to Google’s own results — reinforcing its growing walled garden effect. www.searchenginejournal.com/google-links...
Google Links To Itself: 43% Of AI Overviews Point Back To Google
Google's AI Overviews link back to Google 43% of the time, furthering its walled garden effect, according to new data.
www.searchenginejournal.com
May 14, 2025 at 2:36 PM
Feeling overwhelmed by all the social media metrics? You’re not alone. Buffer breaks it down: 12 essential metrics that actually move the needle — from engagement rate and reach to ROAS and sentiment. buffer.com/resources/so...
61 Social Media Metrics, Defined
A look at a variety of social media metrics you might choose to focus on, with a brief explanation of each, why it matters, and how to measure it.
buffer.com
May 13, 2025 at 9:53 PM
AI Overviews have exploded—up 116% since Google’s March Core Update. Ahrefs analyzed 25M keywords and found:

• Clicks drop by 34.5% when AI Overviews appear
• Reddit now dominates 5.5% of AIO queries
• Forums + UGC sites are the big winners
ahrefs.com/blog/ai-over...
AI Overviews Have Doubled (25M AIOs Analyzed)
We analyzed 25M AI Overviews in the US and found that AI overviews have more than doubled since Google’s March Core Update.
ahrefs.com
May 13, 2025 at 2:36 PM
Stressed-out consumers? It’s time to rethink your marketing strategy.

In uncertain times—whether economic, political, or both—consumers pull back. That’s when smart marketers lean in with empathy, transparency, and value. martech.org/how-should-m...
How should marketers market to consumers under stress? | MarTech
How should marketers approach consumers stressed out by economic uncertainty, tariffs and political turmoil?
martech.org
May 6, 2025 at 2:36 PM
Zuckerberg just dropped a bomb on the ad industry.

In a candid interview, Meta’s CEO laid out a vision where AI handles everything—the ad creative, the targeting, the measurement.

Welcome to the age of Infinite Creative. Ready or not. www.theverge.com/meta/659506/...
Mark Zuckerberg just declared war on the entire advertising industry
The “infinite creative” AI ad world is almost here.
www.theverge.com
May 5, 2025 at 9:53 PM
A third of Google users stuck with Bing after just two weeks of trying it — no strings attached. A new study shows Google’s dominance might be more about defaults and habit than superior quality. www.searchenginejournal.com/33-of-google...
33% of Google Users Stuck with Bing After a Two-Week Trial: Study
Study reveals 33% of Google users stayed with Bing after trying it for two weeks. Is Google’s dominance driven by quality, or default settings?
www.searchenginejournal.com
May 5, 2025 at 2:36 PM
When the C-suite forgets that everything is marketing, disaster follows. Just ask Target and Southwest. From killing cult-favorite perks to abandoning brand values, both made tone-deaf decisions that marketers could have warned them about. martech.org/marketers-co...
Marketers could have saved Target and Southwest from themselves | MarTech
Everything a company does impacts the brand. The C-suite would avoid many disasters by consulting the people who know the customers best.
martech.org
May 2, 2025 at 9:53 PM