In this research we proposed and found that the amount of thinking (elaboration) involved in changing the focal attitudes can moderate this effect, that is, indirect change is more likely to occur under high elaboration conditions.

Check it out here: www.psicothema.com/pi?pii=4892

and like i said yesterday, there's something so unserious about pundits immediately descending to say that failure to address their preoccupation is the reason trump won. people showing the extent to which they think it's all just a game.