Christopher G. Fox
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ideasledgrowth.com
Christopher G. Fox
@ideasledgrowth.com
Founder of Ideas-Led Growth. When you get on the Idea Sled, thought leadership evolves from just another type of content to a mindset for running and growing your business. Posts about: finance and fintech, writing, ethics, animals, kindness, beauty.
Meow
March 1, 2025 at 6:01 PM
The things this #cat does...
February 16, 2025 at 6:59 PM
It's cold and rainy in CA. The white cat is doing it right. #WhiskersWednesday
February 12, 2025 at 5:53 PM
The squandering of decency has been pervasive at so many levels. Now, the decency deficit is catching up with us, and the bills are now coming due.

What if we found ways to pay down that deficit in marketing?

www.ideasledgrowth.com/2025/02/07/p...

#MarketingSky
February 10, 2025 at 4:38 PM
These two... #WhiskersWednesday
February 5, 2025 at 7:26 PM
Another hot take on "contentism." Content for content's sake makes thought leadership impossible. Over time, it will stifle an entire organization. www.ideasledgrowth.com/2025/01/31/c...
January 31, 2025 at 8:46 PM
How do you avoid involution in financial services thought leadership? Involution describes systems that become more intricate and effort-intensive but do not evolve meaningfully—working harder for weaker incentives with fewer results.

This little heuristic can help.

#MarketingSky #FinTech
January 21, 2025 at 1:25 AM
Involution, as defined in anthropology and sociology, refers to a system that becomes more intricate and effort-intensive but does not evolve in a meaningful way. That's internet content in a nutshell. www.ideasledgrowth.com?mailpoet_rou...
January 18, 2025 at 9:55 PM
Effective #thoughtleadership demands both flawless production and strategic distribution. Success hinges on taking owned channels beyond the basics and prioritizing targeted, one-to-one outreach over mass engagement. Link: www.ideasledgrowth.com/2024/11/22/c...
November 25, 2024 at 6:11 PM
Content marketing often lacks a true “theory of mind.” The typical jabber of the content-industrial complex doesn't consider the complex mental states of decision-makers. But effective thought leadership can be an alternative driven by empathy.

www.ideasledgrowth.com/2024/11/15/p...
November 19, 2024 at 6:57 PM
This cat!
May 18, 2024 at 8:13 PM
It's a disorienting but refreshing feeling to see a completely empty feed of my own posts.

However, I also love wide-open spaces. ☀️

(Photo: Ash Meadows National Wildlife Refuge)
February 13, 2024 at 11:52 PM