iansurfer.bsky.social
@iansurfer.bsky.social
Content strategy used to mean writing the right blog posts.
Now it means engineering multimodal assets that earn citations from AIs.

The GEO Stack helps content ops adapt:
1. AI Alignment – llms.txt, schema, structured markup
2. Re…

https://rosssimmonds.com/blog/roi-generative-engine-opt...
October 29, 2025 at 7:16 PM
July 14, 2025 at 9:41 PM
July 14, 2025 at 9:36 PM
July 14, 2025 at 6:44 PM
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July 14, 2025 at 6:32 PM
July 14, 2025 at 6:32 PM
July 14, 2025 at 6:31 PM
Testing post with 2 images to all platforms from localhost ian+43:

https://www.distribution.ai/blog/best-time-to-post-on-twitter
July 9, 2025 at 2:32 PM
July 9, 2025 at 1:27 PM
test Bluesky schedule with images

https://twilio.com
July 3, 2025 at 9:43 PM
post from prod with images

https://twilio.com
June 30, 2025 at 9:44 PM
June 30, 2025 at 9:36 PM
Social reach ≠ real results. If you’re chasing likes without a solid content distribution strategy, your ROI is stuck. It’s time to redistribute that energy. #ContentMarketing #ContentDistribution #MarketingStrategy #SaaS

https://rosssimmonds.com
May 5, 2025 at 6:30 PM