Ian Edgar
ianedgar.bsky.social
Ian Edgar
@ianedgar.bsky.social
Strategic creative consultant. Previously: VP Creative Strategy, Conde Nast; video remix artist.
I don't know why I need to say this. If you say "tenants" instead of "tenets", you may as well, for me, be calling blueberries "booberries". If you pronounce the ends of the words biases or processes with an "ees" sound, you may as well, for me, be saying "to all intensive purposes".
May 23, 2025 at 11:36 PM
Bob the Pope
May 8, 2025 at 5:22 PM
Division is the product. Don't buy it.
May 3, 2025 at 1:47 AM
YouTube does not host 20 trillion videos. It'll be something closer to 20 billion. 20 trillion would mean 2.74 billion videos uploaded every day since 2005. Numbers matter.

www.vanityfair.com/hollywood/st...
YouTube, at 20, Has Hosted 20 Trillion Videos and Launched Superstars. It Wants More—Including Some Prestige
Inside the platform that gave us ‘Hot Ones,’ Michelle Khare, ‘Chicken Shop Date,’ and ‘Good Mythical Morning’—not to mention Justin Bieber and MrBeast—as it embraces bingeability and more.
www.vanityfair.com
April 23, 2025 at 3:49 PM
It’s weirdly hard to find information on profitable (at the box office) recent films which aren’t horror or, in the broadest sense, “IP”, so I made this list. Would welcome any notable additions. letterboxd.com/cutswift/lis...
Profitable, Original Cinema
Not horror. Not "IP" in the broadest sense.
letterboxd.com
April 10, 2025 at 9:43 PM
I no longer know who my Customer Success Manager is. I wonder if my Customer Success Manager is looking for me.
March 25, 2025 at 3:47 PM
The brief is supposed to be the floor, but it’s become the ceiling - Dave Trott
February 3, 2025 at 1:25 AM
Reposted by Ian Edgar
If you're in the U.S. and ever used TikTok, you should download all your liked/faved videos locally before it's shut down on Sunday. This free Chrome extension creates a local static HTML/MP4 archive with video metadata. myfavett.com
myfaveTT - backup all your Likes and Followings from TikTok
"Download to a local folder, and keep it synced with your tiktok account."
myfavett.com
January 17, 2025 at 7:56 PM
Every year I listen to a lot of new music. Every year, I put together a playlist. Here it is. open.spotify.com/playlist/6If...
2024: As Good As It Got
Playlist · Ian Edgar · 57 items
open.spotify.com
December 30, 2024 at 2:52 PM
I'm writing a series on four fundamentals of making successful formats. screentheories.substack.com/p/four-princ...
Four Principles: 1. Clarity
On Clarity, Structure, Insights & Elevations.
screentheories.substack.com
November 22, 2024 at 4:39 PM