@ian-gattie.bsky.social
1 in 3 YouTube Shorts on a new account are brainrot.
Low-effort, AI-generated videos are flooding feeds to farm views and cash.
Some channels make $4M+ per year from this slop.
It’s not accidental — the algorithm boosts it.
Are you still watching it, or not?
Low-effort, AI-generated videos are flooding feeds to farm views and cash.
Some channels make $4M+ per year from this slop.
It’s not accidental — the algorithm boosts it.
Are you still watching it, or not?
December 31, 2025 at 2:00 PM
1 in 3 YouTube Shorts on a new account are brainrot.
Low-effort, AI-generated videos are flooding feeds to farm views and cash.
Some channels make $4M+ per year from this slop.
It’s not accidental — the algorithm boosts it.
Are you still watching it, or not?
Low-effort, AI-generated videos are flooding feeds to farm views and cash.
Some channels make $4M+ per year from this slop.
It’s not accidental — the algorithm boosts it.
Are you still watching it, or not?
AI didn’t kill brand voice. Leaders did.
Teams let AI write before defining what they stand for.
So everything sounds clean—but forgettable.
If your competitor could publish your post without changing a word, you’ve already lost.
AI scales clarity. It can’t invent it.
Teams let AI write before defining what they stand for.
So everything sounds clean—but forgettable.
If your competitor could publish your post without changing a word, you’ve already lost.
AI scales clarity. It can’t invent it.
December 31, 2025 at 12:05 AM
AI didn’t kill brand voice. Leaders did.
Teams let AI write before defining what they stand for.
So everything sounds clean—but forgettable.
If your competitor could publish your post without changing a word, you’ve already lost.
AI scales clarity. It can’t invent it.
Teams let AI write before defining what they stand for.
So everything sounds clean—but forgettable.
If your competitor could publish your post without changing a word, you’ve already lost.
AI scales clarity. It can’t invent it.
Google isn't your homepage anymore.
Half of consumers now use AI tools to search, compare, and choose what to buy.
If your business isn’t visible in AI answers, your old SEO won’t save you.
Start creating structured, high-authority content or vanish from search.
Check the comments for my latest.
Half of consumers now use AI tools to search, compare, and choose what to buy.
If your business isn’t visible in AI answers, your old SEO won’t save you.
Start creating structured, high-authority content or vanish from search.
Check the comments for my latest.
December 27, 2025 at 9:41 PM
Google isn't your homepage anymore.
Half of consumers now use AI tools to search, compare, and choose what to buy.
If your business isn’t visible in AI answers, your old SEO won’t save you.
Start creating structured, high-authority content or vanish from search.
Check the comments for my latest.
Half of consumers now use AI tools to search, compare, and choose what to buy.
If your business isn’t visible in AI answers, your old SEO won’t save you.
Start creating structured, high-authority content or vanish from search.
Check the comments for my latest.
AI writes fast.
But it doesn’t feel, question, or imagine.
If you rely on it too much, your creativity weakens.
Use AI to draft, not to decide.
Your job is to bring the meaning.
My latest: https://www.iangattie.com/blog/creativity-in-the-age-of-ai-why-human-imagination-still-wins/
But it doesn’t feel, question, or imagine.
If you rely on it too much, your creativity weakens.
Use AI to draft, not to decide.
Your job is to bring the meaning.
My latest: https://www.iangattie.com/blog/creativity-in-the-age-of-ai-why-human-imagination-still-wins/
December 27, 2025 at 9:31 PM
AI writes fast.
But it doesn’t feel, question, or imagine.
If you rely on it too much, your creativity weakens.
Use AI to draft, not to decide.
Your job is to bring the meaning.
My latest: https://www.iangattie.com/blog/creativity-in-the-age-of-ai-why-human-imagination-still-wins/
But it doesn’t feel, question, or imagine.
If you rely on it too much, your creativity weakens.
Use AI to draft, not to decide.
Your job is to bring the meaning.
My latest: https://www.iangattie.com/blog/creativity-in-the-age-of-ai-why-human-imagination-still-wins/
Reposted
ABC, NBC, and CBS spent about 16 minutes on the California wildfires last night without once mentioning climate change.
Since the news missed the mark, here's a quick rundown of how climate change impacts wildfire risk:
www.noaa.gov/noaa-wildfir...
Since the news missed the mark, here's a quick rundown of how climate change impacts wildfire risk:
www.noaa.gov/noaa-wildfir...
Wildfire climate connection
Climate change, including increased heat, extended drought, and a thirsty atmosphere, has been a key driver in increasing the risk and extent of wildfires in the western United States during the last ...
www.noaa.gov
January 9, 2025 at 1:40 PM
ABC, NBC, and CBS spent about 16 minutes on the California wildfires last night without once mentioning climate change.
Since the news missed the mark, here's a quick rundown of how climate change impacts wildfire risk:
www.noaa.gov/noaa-wildfir...
Since the news missed the mark, here's a quick rundown of how climate change impacts wildfire risk:
www.noaa.gov/noaa-wildfir...
ABC, NBC, and CBS spent about 16 minutes on the California wildfires last night without once mentioning climate change.
Since the news missed the mark, here's a quick rundown of how climate change impacts wildfire risk:
www.noaa.gov/noaa-wildfir...
Since the news missed the mark, here's a quick rundown of how climate change impacts wildfire risk:
www.noaa.gov/noaa-wildfir...
Wildfire climate connection
Climate change, including increased heat, extended drought, and a thirsty atmosphere, has been a key driver in increasing the risk and extent of wildfires in the western United States during the last ...
www.noaa.gov
January 9, 2025 at 1:40 PM
ABC, NBC, and CBS spent about 16 minutes on the California wildfires last night without once mentioning climate change.
Since the news missed the mark, here's a quick rundown of how climate change impacts wildfire risk:
www.noaa.gov/noaa-wildfir...
Since the news missed the mark, here's a quick rundown of how climate change impacts wildfire risk:
www.noaa.gov/noaa-wildfir...
Reposted
AI can analyze buyer personas in seconds. Are you still relying on outdated, anecdotal archetypes? Adapt or risk irrelevance.
#AdvancedMarketing #AI
#AdvancedMarketing #AI
December 19, 2024 at 4:55 PM
AI can analyze buyer personas in seconds. Are you still relying on outdated, anecdotal archetypes? Adapt or risk irrelevance.
#AdvancedMarketing #AI
#AdvancedMarketing #AI
Reposted
8 out of 10 small businesses fail due to lack of visibility and brand awareness.
Start here:
✅ Tap into psychographics to understand why people buy from you.
✅ Use AI to automate and elevate your marketing efforts.
✅ Stay consistent—every post, email, and ad should scream your brand.
Get after it!
Start here:
✅ Tap into psychographics to understand why people buy from you.
✅ Use AI to automate and elevate your marketing efforts.
✅ Stay consistent—every post, email, and ad should scream your brand.
Get after it!
December 11, 2024 at 10:59 PM
8 out of 10 small businesses fail due to lack of visibility and brand awareness.
Start here:
✅ Tap into psychographics to understand why people buy from you.
✅ Use AI to automate and elevate your marketing efforts.
✅ Stay consistent—every post, email, and ad should scream your brand.
Get after it!
Start here:
✅ Tap into psychographics to understand why people buy from you.
✅ Use AI to automate and elevate your marketing efforts.
✅ Stay consistent—every post, email, and ad should scream your brand.
Get after it!
Reposted
Think your brand is unique? Prove it in 7 words. If you can't, you're blending in. Stand out by sharpening your message.
#beBOLD #branding #brandmessaging
#beBOLD #branding #brandmessaging
November 22, 2024 at 2:45 PM
Think your brand is unique? Prove it in 7 words. If you can't, you're blending in. Stand out by sharpening your message.
#beBOLD #branding #brandmessaging
#beBOLD #branding #brandmessaging
Reposted
AI profiles will soon join Facebook accounts, complete with their profiles and content skills. Meta tests have already produced numerous characters, with enhanced AI video creation on the horizon. Experts raise concerns about AI misuse and disinformation potential. Thoughts?
#AI #Meta #SocialMedia
#AI #Meta #SocialMedia
January 2, 2025 at 8:53 PM
AI profiles will soon join Facebook accounts, complete with their profiles and content skills. Meta tests have already produced numerous characters, with enhanced AI video creation on the horizon. Experts raise concerns about AI misuse and disinformation potential. Thoughts?
#AI #Meta #SocialMedia
#AI #Meta #SocialMedia
AI profiles will soon join Facebook accounts, complete with their profiles and content skills. Meta tests have already produced numerous characters, with enhanced AI video creation on the horizon. Experts raise concerns about AI misuse and disinformation potential. Thoughts?
#AI #Meta #SocialMedia
#AI #Meta #SocialMedia
January 2, 2025 at 8:53 PM
AI profiles will soon join Facebook accounts, complete with their profiles and content skills. Meta tests have already produced numerous characters, with enhanced AI video creation on the horizon. Experts raise concerns about AI misuse and disinformation potential. Thoughts?
#AI #Meta #SocialMedia
#AI #Meta #SocialMedia
Reposted
ABM is powerful, but only if your personalization doesn’t feel like copy-paste. How deep are you going into account-level insights?
#marketing #ABM #FractionalCMO #branding
#marketing #ABM #FractionalCMO #branding
December 15, 2024 at 2:48 PM
ABM is powerful, but only if your personalization doesn’t feel like copy-paste. How deep are you going into account-level insights?
#marketing #ABM #FractionalCMO #branding
#marketing #ABM #FractionalCMO #branding
Reposted
Marketers: Stop selling products. Start solving problems. The shift isn’t just effective; it’s essential.
#marketing #branding #sales
#marketing #branding #sales
December 17, 2024 at 11:28 PM
Marketers: Stop selling products. Start solving problems. The shift isn’t just effective; it’s essential.
#marketing #branding #sales
#marketing #branding #sales
Reposted
If your campaigns aren’t evolving mid-flight based on performance data, you’re wasting your budget. Real-time adjustments are table stakes.
#marketing #campaigns #branding #ABM #paidads
#marketing #campaigns #branding #ABM #paidads
December 18, 2024 at 2:58 PM
If your campaigns aren’t evolving mid-flight based on performance data, you’re wasting your budget. Real-time adjustments are table stakes.
#marketing #campaigns #branding #ABM #paidads
#marketing #campaigns #branding #ABM #paidads
AI can analyze buyer personas in seconds. Are you still relying on outdated, anecdotal archetypes? Adapt or risk irrelevance.
#AdvancedMarketing #AI
#AdvancedMarketing #AI
December 19, 2024 at 4:55 PM
AI can analyze buyer personas in seconds. Are you still relying on outdated, anecdotal archetypes? Adapt or risk irrelevance.
#AdvancedMarketing #AI
#AdvancedMarketing #AI
If your campaigns aren’t evolving mid-flight based on performance data, you’re wasting your budget. Real-time adjustments are table stakes.
#marketing #campaigns #branding #ABM #paidads
#marketing #campaigns #branding #ABM #paidads
December 18, 2024 at 2:58 PM
If your campaigns aren’t evolving mid-flight based on performance data, you’re wasting your budget. Real-time adjustments are table stakes.
#marketing #campaigns #branding #ABM #paidads
#marketing #campaigns #branding #ABM #paidads
Marketers: Stop selling products. Start solving problems. The shift isn’t just effective; it’s essential.
#marketing #branding #sales
#marketing #branding #sales
December 17, 2024 at 11:28 PM
Marketers: Stop selling products. Start solving problems. The shift isn’t just effective; it’s essential.
#marketing #branding #sales
#marketing #branding #sales
ABM is powerful, but only if your personalization doesn’t feel like copy-paste. How deep are you going into account-level insights?
#marketing #ABM #FractionalCMO #branding
#marketing #ABM #FractionalCMO #branding
December 15, 2024 at 2:48 PM
ABM is powerful, but only if your personalization doesn’t feel like copy-paste. How deep are you going into account-level insights?
#marketing #ABM #FractionalCMO #branding
#marketing #ABM #FractionalCMO #branding
Reposted
November 22, 2024 at 2:53 PM
Reposted
AI won't replace marketers. But marketers who embrace AI will outpace those who don't. Learn it, leverage it, and stay ahead.
#beBOLD #marketing #AI #MarketingAI
#beBOLD #marketing #AI #MarketingAI
a cartoon of a man behind a podium with the words they took our jobs
ALT: a cartoon of a man behind a podium with the words they took our jobs
media.tenor.com
November 22, 2024 at 2:50 PM
AI won't replace marketers. But marketers who embrace AI will outpace those who don't. Learn it, leverage it, and stay ahead.
#beBOLD #marketing #AI #MarketingAI
#beBOLD #marketing #AI #MarketingAI
If your audience isn’t engaging with your content, it’s not them—it’s you. Revisit your voice. Are you speaking to them or at them? #BrandingTips
December 13, 2024 at 4:37 PM
If your audience isn’t engaging with your content, it’s not them—it’s you. Revisit your voice. Are you speaking to them or at them? #BrandingTips
8 out of 10 small businesses fail due to lack of visibility and brand awareness.
Start here:
✅ Tap into psychographics to understand why people buy from you.
✅ Use AI to automate and elevate your marketing efforts.
✅ Stay consistent—every post, email, and ad should scream your brand.
Get after it!
Start here:
✅ Tap into psychographics to understand why people buy from you.
✅ Use AI to automate and elevate your marketing efforts.
✅ Stay consistent—every post, email, and ad should scream your brand.
Get after it!
December 11, 2024 at 10:59 PM
8 out of 10 small businesses fail due to lack of visibility and brand awareness.
Start here:
✅ Tap into psychographics to understand why people buy from you.
✅ Use AI to automate and elevate your marketing efforts.
✅ Stay consistent—every post, email, and ad should scream your brand.
Get after it!
Start here:
✅ Tap into psychographics to understand why people buy from you.
✅ Use AI to automate and elevate your marketing efforts.
✅ Stay consistent—every post, email, and ad should scream your brand.
Get after it!
Reposted
Your brand isn't just a logo - it's a promise. Every interaction, post, and product is your opportunity to keep it. Keep your promise, and the market will reward you.
#beBOLD #branding
#beBOLD #branding
a small white dog is standing on its hind legs in a kitchen and dancing .
ALT: a small white dog is standing on its hind legs in a kitchen and dancing .
media.tenor.com
November 22, 2024 at 2:47 PM
Reposted
Sales feel slow? Remember, every "no" is a step closer to the right "yes." Keep showing up. Keep adding value. The right people are watching.
#sales
#sales
a man in a suit and tie is holding a pen in front of a wall with a clock that says much
ALT: a man in a suit and tie is holding a pen in front of a wall with a clock that says much
media.tenor.com
November 22, 2024 at 2:49 PM
Sales feel slow? Remember, every "no" is a step closer to the right "yes." Keep showing up. Keep adding value. The right people are watching.
#sales
#sales