Impossible to know what will work without pushing out content and testing the algorithm.

Test, track, delete low perf accs, double-down on viral formats.

Check all Gymbros' accounts here: app.shortimize.com/c/2a10uDqFpS...

New account fully managed by fitness influencer Sam Sulek.

Faceful content with how Sam ranks in different fitness categories (+ text hook)

Started 24 days ago => 9,076,000 views total

All videos are the same.

Background footage of guy lifting + app ranking overlay + same hook => “GymBros App Ranks”

Started 8 months ago, no video went viral yet => 150,000 views total

But, account 2 (tt@samsulekdailyrank):

More recently, GymBros started running 2 new accounts on TikTok.

Seems like they’re testing different types of format.

Account 1 (tt@gymbros_fitnessapp):

3. Faceless human body pictures (in-app)

“When bro is telling me my form is wrong but I rank
higher on … “

Again, strongly inspired by Stronger Mobile:

2. Meme-like content

“How it feels like to…”

Same cover image = 3 different posts:

1. Black screen + text hook + fade-in effect

“What’s your rank on lateral raises?”

> 2,300,000 views, 58,500 likes, 4,331 comments

Stronger Mobile’s video on ig@strongermobilereels:

strongly inspired by Stronger Mobile (tt@strongermobile), launched one year earlier.

Mix between faceful and faceless content + testing different formats and hooks:

GymBros was released in April 2023.

A few weeks later, they started posting on main accs on

TikTok (tt@gymbros_app) and Reels (ig@gymbros_app).

Their content strategy seems