So, while you are thinking through your vision and ideas moving forward, be sure to keep your humanity centered. This will be your differentiator.

It will be hard for those only dependent on AI to stand out. In fact, the quality of your content, copy, visuals may cheapen when it comes to public opinion. Right now, it’s the cool new thing on the block but we are quickly reaching fatigue when it comes to ALL the AI stuff.

However, I believe in 2026 and Beyond, there will be this growing urge for real human sh*t.

I’ve been looking more into AI integration (because it’s happening regardless of how we feel about it). Most are being lazy with these tools and we are seeing it with everybody sounding the exact same and AI-generated everything taking over.

While I have a lot to say about the unethical behavior, I also see how it’s getting more and more embedded into the fabric of society. I don’t think it should be replacing the human touch or essence. But I don’t see it as either/or.

I want to connect with more founders, brands, and businesses who want to opt out of being in the sea of sameness.

You need someone who can humanized the out put from the artificial intelligence tools you use.

We are forgetting these are TOOLS, meaning they should be used to assist not to replace your voice.

And when you have that, you don’t need to beg for attention. People find you because they’ve been looking for exactly what you created. If you would like to connect, DM me and I'll send you my service guide ✨

Here is what I know after 10+ years of being in social + marketing…the businesses that thrive aren’t posting more than everyone else,
they built a world people actually want to be part of.

We work with businesses to:

• manage your social without making you a content factory
• build community that turns followers into actual customers
• keep you informed on industry shifts so you’re never caught off guard
• develop strategy that fits YOUR business not what worked for someone else

If you’re a founder or business owner reading this and thinking “okay but WHO has time to figure all this out” 😭 that’s fair. This is why I created the Small Business Brand Partnership.

• repeat customers who tell/bring their friends
• email list that converts
• aligned partnerships
• content that drives connection, “foot” traffic (irl + online), and leads to people actually wanting to be a part of your community

You want to create a world where your customers want to stay 🌎

The businesses winning right now aren’t necessarily the ones with the most followers, they’re the ones building actual ecosystems…

The best “online communities” are just… communities. They exist whether you post or not. Social media is just how people find you or enter into your digital ecosystem.

If you run a great hair salon or dance studio, your Instagram (or social of choice) should feel like walking into your salon or studio. If your coffee shop has regulars who know each other’s names, your content should reflect that warmth.

🚨It's important to note that online presence doesn’t replace your actual business. It amplifies what’s already working.

Your content isn’t competing with your competitors, it’s competing with your cousin’s wedding photos, breaking news, the latest episode of Love Island, and 47 other things happening in real-time, this is why “just post more” doesn’t work anymore.

what’s actually happening right now…
(and why it matters if you’re a small business owner trying to build community without burning out)

The internet used to reward consistency now it rewards connection. Posting every day doesn’t matter if people don't connect.