The CEO has the most important brand of all.

If you are a business owner without a personal brand...

Start building now (before it gets hard).

By 2025, everyone will catch on.

The next era will be that of the "creator employee."

Part expert, part content machine.

It's a win-win:

• Employees build their personal brand
• Companies get authentic marketing

But here's what most are missing:

Companies are transitioning from renting influencer audiences...

To owning them.

The next evolution?

Turning your employees into micro-influencers.

IBM's 1,000 employee influencers generate 10x more engagement than corporate accounts.

The best part? It's all organic.

Trust.

In a world drowning in ads, people crave authenticity.

Micro-influencers feel like friends, not billboards.

Their engagement rates? 60% higher than celebs.

Their cost? 6.7x more efficient per engagement.

But here's the kicker:

Micro-influencers.

These aren't celebrities.

They're everyday experts with 1k-100k followers.

Think:

The accountant sharing tax hacks.
The nurse spilling hospital secrets.
The teacher revealing classroom strategies.

Why are they taking over?

It's not AI.
It's not VR.
It's not even TikTok.

It's something far more human:

Influencer marketing.

Before you roll your eyes, this isn't Kim K selling detox tea.

McKinsey's talking about a whole new breed of influencers:

McKinsey's report, "The Future of Marketing," dropped a bombshell:

By 2025, marketing budgets will shift dramatically.

What could be powerful enough to displace decades of traditional marketing?

The answer might surprise you...