Antoine Emond
@iam-aemond.bsky.social
Fractional CMO. Strategic advisor. 20 yrs in tech & gaming. From startups to AAA, I build brands people care about. Ex-Microsoft, Ubisoft, Samsung. 🇫🇷 🇸🇪
Absolutely nothing suspicious about this update.
November 15, 2025 at 6:34 PM
Absolutely nothing suspicious about this update.
Parc des Princes becomes a playground for arcade classics, Mario Kart and the history of PSG in video games, from retro to new gen.
Feels like someone designed this just for me.
Feels like someone designed this just for me.
November 14, 2025 at 10:52 AM
Parc des Princes becomes a playground for arcade classics, Mario Kart and the history of PSG in video games, from retro to new gen.
Feels like someone designed this just for me.
Feels like someone designed this just for me.
Fortnite is turning into a playable archive of pop culture.
What an incredible feat for Epic.
What an incredible feat for Epic.
November 3, 2025 at 9:07 AM
Fortnite is turning into a playable archive of pop culture.
What an incredible feat for Epic.
What an incredible feat for Epic.
Just got invited to test Comet, the new browser by Perplexity.
Gonna take it for a spin.
Anyone else in? Any tips or use cases that make it shine?
Gonna take it for a spin.
Anyone else in? Any tips or use cases that make it shine?
September 8, 2025 at 11:46 AM
Just got invited to test Comet, the new browser by Perplexity.
Gonna take it for a spin.
Anyone else in? Any tips or use cases that make it shine?
Gonna take it for a spin.
Anyone else in? Any tips or use cases that make it shine?
The Switch 2 Pro Controller is excellent.
So is Nintendo’s confidence in charging 90€ for it.
So is Nintendo’s confidence in charging 90€ for it.
September 1, 2025 at 7:45 AM
The Switch 2 Pro Controller is excellent.
So is Nintendo’s confidence in charging 90€ for it.
So is Nintendo’s confidence in charging 90€ for it.
A revolution in laptop gaming.
GPU upgradability. Modular design. Full backward compatibility. Uncompromised performance.
@frame.work introduces a machine you can build around your playstyle and keep around for a long time. (1/2)
GPU upgradability. Modular design. Full backward compatibility. Uncompromised performance.
@frame.work introduces a machine you can build around your playstyle and keep around for a long time. (1/2)
August 27, 2025 at 8:01 AM
A revolution in laptop gaming.
GPU upgradability. Modular design. Full backward compatibility. Uncompromised performance.
@frame.work introduces a machine you can build around your playstyle and keep around for a long time. (1/2)
GPU upgradability. Modular design. Full backward compatibility. Uncompromised performance.
@frame.work introduces a machine you can build around your playstyle and keep around for a long time. (1/2)
Belated birthday gift today.
The Nintendo Switch 2 is real. And I have it.
The Nintendo Switch 2 is real. And I have it.
August 26, 2025 at 5:30 PM
Belated birthday gift today.
The Nintendo Switch 2 is real. And I have it.
The Nintendo Switch 2 is real. And I have it.
Congrats to PSG for this amazing season. The lack of depth in our group unfortunately cost us this last game. Chelsea were clinical tonight and are great winners. We’ll come back stronger 🔴🔵
July 13, 2025 at 9:27 PM
Congrats to PSG for this amazing season. The lack of depth in our group unfortunately cost us this last game. Chelsea were clinical tonight and are great winners. We’ll come back stronger 🔴🔵
Other clubs play football. PSG does art.
July 9, 2025 at 8:13 PM
Other clubs play football. PSG does art.
When I became Swede a few years ago, I thought the passport was the final step.
Turns out… the real rite of passage is getting a Fjällräven backpack. 🇸🇪🦊
Now fully equipped to handle fika debates and Irish drizzle.
As for the jersey — it’s where I was made.
#kanken
Turns out… the real rite of passage is getting a Fjällräven backpack. 🇸🇪🦊
Now fully equipped to handle fika debates and Irish drizzle.
As for the jersey — it’s where I was made.
#kanken
June 26, 2025 at 1:15 PM
When I became Swede a few years ago, I thought the passport was the final step.
Turns out… the real rite of passage is getting a Fjällräven backpack. 🇸🇪🦊
Now fully equipped to handle fika debates and Irish drizzle.
As for the jersey — it’s where I was made.
#kanken
Turns out… the real rite of passage is getting a Fjällräven backpack. 🇸🇪🦊
Now fully equipped to handle fika debates and Irish drizzle.
As for the jersey — it’s where I was made.
#kanken
Steam, Epic GS, Ubisoft Connect, Battle.net, Game Pass, EA App, GOG… navigating a fragmented library has been a UX nightmare for years for the most engaged PC players.
Now, Microsoft is quietly fixing it with the "Aggregated Gaming Library", coming to the Xbox PC app.
Now, Microsoft is quietly fixing it with the "Aggregated Gaming Library", coming to the Xbox PC app.
June 23, 2025 at 3:25 PM
Steam, Epic GS, Ubisoft Connect, Battle.net, Game Pass, EA App, GOG… navigating a fragmented library has been a UX nightmare for years for the most engaged PC players.
Now, Microsoft is quietly fixing it with the "Aggregated Gaming Library", coming to the Xbox PC app.
Now, Microsoft is quietly fixing it with the "Aggregated Gaming Library", coming to the Xbox PC app.
Donkey Kong Bananza = Super Mario Odyssey on steroids. 🍌💥
June 18, 2025 at 2:36 PM
Donkey Kong Bananza = Super Mario Odyssey on steroids. 🍌💥
Steam finally has a native client for Apple Silicon—available now in the Beta channel.
Four years post-M1, and it’s no longer running through Rosetta.
Expect better performance and efficiency… within the usual limits of macOS gaming.
Four years post-M1, and it’s no longer running through Rosetta.
Expect better performance and efficiency… within the usual limits of macOS gaming.
June 13, 2025 at 4:26 PM
Steam finally has a native client for Apple Silicon—available now in the Beta channel.
Four years post-M1, and it’s no longer running through Rosetta.
Expect better performance and efficiency… within the usual limits of macOS gaming.
Four years post-M1, and it’s no longer running through Rosetta.
Expect better performance and efficiency… within the usual limits of macOS gaming.
Summer '98.
Loïc and I were teenagers, celebrating France's World Cup win. Dreaming of the day PSG would lift the Champions League.
Tonight, it happened.
Loïc isn't here to see it.
But this victory is his. Forever.
Loïc and I were teenagers, celebrating France's World Cup win. Dreaming of the day PSG would lift the Champions League.
Tonight, it happened.
Loïc isn't here to see it.
But this victory is his. Forever.
May 31, 2025 at 9:18 PM
Summer '98.
Loïc and I were teenagers, celebrating France's World Cup win. Dreaming of the day PSG would lift the Champions League.
Tonight, it happened.
Loïc isn't here to see it.
But this victory is his. Forever.
Loïc and I were teenagers, celebrating France's World Cup win. Dreaming of the day PSG would lift the Champions League.
Tonight, it happened.
Loïc isn't here to see it.
But this victory is his. Forever.
Dia duit and welcome, Lola! 🐆
May 17, 2025 at 5:06 PM
Dia duit and welcome, Lola! 🐆
We didn’t measure success in views or likes.
Success was finding someone unexpected, building something together, leaving a small trace behind.
The Internet wasn’t a stage. It was a world being built in real time, by people who cared more about presence than performance.
Success was finding someone unexpected, building something together, leaving a small trace behind.
The Internet wasn’t a stage. It was a world being built in real time, by people who cared more about presence than performance.
April 26, 2025 at 2:50 PM
We didn’t measure success in views or likes.
Success was finding someone unexpected, building something together, leaving a small trace behind.
The Internet wasn’t a stage. It was a world being built in real time, by people who cared more about presence than performance.
Success was finding someone unexpected, building something together, leaving a small trace behind.
The Internet wasn’t a stage. It was a world being built in real time, by people who cared more about presence than performance.
Watching this video today, a memory rushed back.
Paris. 1997. I was exploring “Le Deuxième Monde,” one of the first online virtual worlds.
The Internet felt like a secret map unfolding. Every street had stories. Every encounter mattered.
Paris. 1997. I was exploring “Le Deuxième Monde,” one of the first online virtual worlds.
The Internet felt like a secret map unfolding. Every street had stories. Every encounter mattered.
April 26, 2025 at 2:50 PM
Watching this video today, a memory rushed back.
Paris. 1997. I was exploring “Le Deuxième Monde,” one of the first online virtual worlds.
The Internet felt like a secret map unfolding. Every street had stories. Every encounter mattered.
Paris. 1997. I was exploring “Le Deuxième Monde,” one of the first online virtual worlds.
The Internet felt like a secret map unfolding. Every street had stories. Every encounter mattered.
Some memories stay dormant for decades.
Until a simple video wakes them up — and you remember what the Internet was.
🧵👇
Until a simple video wakes them up — and you remember what the Internet was.
🧵👇
April 26, 2025 at 2:50 PM
Some memories stay dormant for decades.
Until a simple video wakes them up — and you remember what the Internet was.
🧵👇
Until a simple video wakes them up — and you remember what the Internet was.
🧵👇
🆕 GameDev / Marketing
Nintendo just dropped the first commercial for the Switch 2.
It stars Paul Rudd — just like their 1991 SNES ad — and it’s no coincidence.
This deliberate homage is a clear signal of who Nintendo is targeting. 👇
Nintendo just dropped the first commercial for the Switch 2.
It stars Paul Rudd — just like their 1991 SNES ad — and it’s no coincidence.
This deliberate homage is a clear signal of who Nintendo is targeting. 👇
April 20, 2025 at 12:09 PM
🆕 GameDev / Marketing
Nintendo just dropped the first commercial for the Switch 2.
It stars Paul Rudd — just like their 1991 SNES ad — and it’s no coincidence.
This deliberate homage is a clear signal of who Nintendo is targeting. 👇
Nintendo just dropped the first commercial for the Switch 2.
It stars Paul Rudd — just like their 1991 SNES ad — and it’s no coincidence.
This deliberate homage is a clear signal of who Nintendo is targeting. 👇
The latest update to U.S. tariffs left PCs and smartphones untouched — but not game consoles.
It’s a policy signal: Gaming is treated as non-essential, despite its cultural and economic weight.
It exposes industry fragilities, and structural vulnerabilities GameDev must face.
It’s a policy signal: Gaming is treated as non-essential, despite its cultural and economic weight.
It exposes industry fragilities, and structural vulnerabilities GameDev must face.
April 17, 2025 at 10:25 AM
The latest update to U.S. tariffs left PCs and smartphones untouched — but not game consoles.
It’s a policy signal: Gaming is treated as non-essential, despite its cultural and economic weight.
It exposes industry fragilities, and structural vulnerabilities GameDev must face.
It’s a policy signal: Gaming is treated as non-essential, despite its cultural and economic weight.
It exposes industry fragilities, and structural vulnerabilities GameDev must face.
🆕 Branding / GameDev
Every morning, the same monotonous waltz—briefcase, cubicle, the gnawing sense that something is off.
But what if liberation lurked in the glow of a screen? 🎮
Every morning, the same monotonous waltz—briefcase, cubicle, the gnawing sense that something is off.
But what if liberation lurked in the glow of a screen? 🎮
April 16, 2025 at 8:28 AM
🆕 Branding / GameDev
Every morning, the same monotonous waltz—briefcase, cubicle, the gnawing sense that something is off.
But what if liberation lurked in the glow of a screen? 🎮
Every morning, the same monotonous waltz—briefcase, cubicle, the gnawing sense that something is off.
But what if liberation lurked in the glow of a screen? 🎮