Hollis Guerra
banner
holliscguerra.bsky.social
Hollis Guerra
@holliscguerra.bsky.social
⚡️Publicist specializing in AdTech, MarTech, Insights and B2B
💥President @ Purpose Worldwide
💥Co-Founder, Advance Women.
💫Travel, Wanderlust, Fashion, Running & Yoga, Family, Outdoor enthusiast
Will publishers start putting a "post/share on BlueSky" icon on their stories? And if so, when...
November 26, 2024 at 4:09 PM
I will be attending! Next week in NYC. Let me know if you'll be there! iabtechlab.com/event/advanc... #IABTechLab #AdvancedTV #IWantMyCTV
Tech Lab: I want my CTV | Dec 5, 2024 in NYC
Unlock the Future of Television at I Want My CTV! Tech Lab brings together experts from the TV, digital video, and measurement industries.
iabtechlab.com
November 26, 2024 at 4:03 PM
Attempting to buy Wicked tix for next week and take the 6 year old. Do they do assigned seats now? Do I NEED to do IMAX or can I just do standard experience. Do 3 hour movies have an intermission yet? #old
November 21, 2024 at 3:51 AM
Reposted by Hollis Guerra
Special Episode: The Trade Desk’s Ventura OS: Disrupting CTV, Monetization, and User Experience!

In this special episode of the Refresh by AdTechGod , we discuss The Trade Desk's big announcement about Ventura, their new TV operating system set to drop in 2025.
November 21, 2024 at 2:12 AM
Reposted by Hollis Guerra
I read this as…
November 20, 2024 at 2:25 PM
Sharing the study going around... especially this takeaway: "expect legacy news outlets to start partnering up with popular influencers, no experience necessary. 77% of news influencers have no affiliation with a news organization."
www.morningbrew.com/stories/2024...
1 in 5 US adults get their news from influencers
A Pew survey found that 40% of adults under 30 get their news from individual creators.
www.morningbrew.com
November 19, 2024 at 2:58 PM
First snow run of the season! #pnw #bend
November 19, 2024 at 2:48 AM
Reposted by Hollis Guerra
I was able to get my hands on this exclusive conversation between the Justice Department and Google.
November 19, 2024 at 2:19 AM
This is a WILD listen - especially if you watched Netflix's Cheer or any of those cheerleading shows..
open.spotify.com/episode/6h2r...
The Sunday Read: ‘How Cheerleading Became So Acrobatic, Dangerous and Popular’
The Daily · Episode
open.spotify.com
November 18, 2024 at 6:51 PM
For those that have joined @bsky.app, have you also then left X? Are you cross-posting? Lurking one?
November 18, 2024 at 4:07 PM
Let’s try a photo…. Bend is crushing the early season opening (earliest in 28 years). And with some epic snow!
November 18, 2024 at 1:39 AM
Thinking I might like this better than Threads. Buy also… it does look like X, right? That’s the point? Even the logo reminds me of original Twitter…
November 18, 2024 at 1:37 AM