Shaun Anderson
@hoboweb.bsky.social
I only talk about SEO on here. Or anywhere.
Pinned
Shaun Anderson
@hoboweb.bsky.social
· Oct 3
⚡ Turn Gemini Pro 2.5 into a Page Quality Evaluator (loaded with the latest SEO research).
1. Open the Gemini App.
2. Select "Deep Research"
3. Type "Prompt: Rate My Page Quality using the Hobo SEO Method - "
4. Add your web page.
5. Hit the submit button.
1. Open the Gemini App.
2. Select "Deep Research"
3. Type "Prompt: Rate My Page Quality using the Hobo SEO Method - "
4. Add your web page.
5. Hit the submit button.
AI Acts as a Quality Editor: Systems like BlockBERT and SnippetBrain perform deep semantic analysis, evaluating content for linguistic quality and coherence, not just keyword matching.
November 10, 2025 at 2:38 AM
AI Acts as a Quality Editor: Systems like BlockBERT and SnippetBrain perform deep semantic analysis, evaluating content for linguistic quality and coherence, not just keyword matching.
Mobile SEO: Trial testimony confirmed human quality raters evaluate sites exclusively on mobile, making mobile UX a primary input for a site's foundational quality score.
www.hobo-web.co.uk
November 6, 2025 at 8:23 AM
Mobile SEO: Trial testimony confirmed human quality raters evaluate sites exclusively on mobile, making mobile UX a primary input for a site's foundational quality score.
Linkbuilding tip for those in it for the long term: Build links by linking out. Simple. The more you link out to good sources, the more links you get.
November 2, 2025 at 2:08 PM
Linkbuilding tip for those in it for the long term: Build links by linking out. Simple. The more you link out to good sources, the more links you get.
🚨 Forgive me, I normally reply to all comments and DMS on here but I am a bit busy with work the next month and Ive a lot of messages. I will respond, just need to dig in for a while.
October 29, 2025 at 12:41 PM
🚨 Forgive me, I normally reply to all comments and DMS on here but I am a bit busy with work the next month and Ive a lot of messages. I will respond, just need to dig in for a while.
“Hobo: Beginner SEO 2025” - Free PDF you can download now.
www.hobo-web.co.uk
October 29, 2025 at 12:38 PM
“Hobo: Beginner SEO 2025” - Free PDF you can download now.
Use a mobile-first approach for design and content, and optimise page load speed tiimes
docs.google.com
October 29, 2025 at 8:38 AM
Use a mobile-first approach for design and content, and optimise page load speed tiimes
Beginners: Optimise for Core Web Vitals like loading speed, interactivity, and visual stability to improve user experience and boost your search rankings
docs.google.com
October 29, 2025 at 12:23 AM
Beginners: Optimise for Core Web Vitals like loading speed, interactivity, and visual stability to improve user experience and boost your search rankings
New: Hobo Technical SEO 2025 (free ebook)
www.hobo-web.co.uk
October 28, 2025 at 4:08 PM
New: Hobo Technical SEO 2025 (free ebook)
QBST is Google's internal name for what SEOs have been describing for years using terms like "co-occurring words," "topical authority," and (less accurately) "LSI Keywords."
October 28, 2025 at 7:53 AM
QBST is Google's internal name for what SEOs have been describing for years using terms like "co-occurring words," "topical authority," and (less accurately) "LSI Keywords."
The title tag is very important for SEO even today. Learn everything about it:
www.hobo-web.co.uk
October 27, 2025 at 11:38 PM
The title tag is very important for SEO even today. Learn everything about it:
"If you're clearly indicating who created the content, you're likely aligned with the concepts of E-E-A-T. We strongly encourage adding accurate authorship info" Google 2025
October 27, 2025 at 3:23 PM
"If you're clearly indicating who created the content, you're likely aligned with the concepts of E-E-A-T. We strongly encourage adding accurate authorship info" Google 2025
AI is like an “omniscient, eager-to-please intern who sometimes lies to you“:
www.hobo-web.co.uk
October 27, 2025 at 7:08 AM
AI is like an “omniscient, eager-to-please intern who sometimes lies to you“:
SEO = "Mind your P*s and Q*s", "Know your A, B and Cs", "Dot your I's" and "Cross your T*s". Offically.
October 26, 2025 at 10:38 PM
SEO = "Mind your P*s and Q*s", "Know your A, B and Cs", "Dot your I's" and "Cross your T*s". Offically.
Topical authority is no longer a theory. The Google leak reveals the siteFocusScore, which algorithmically measures your site's niche focus. Stray too far from your core topic (siteRadius), and you dilute your authority. Specialization isn't just a strategy; it's a score.
October 26, 2025 at 6:23 PM
Topical authority is no longer a theory. The Google leak reveals the siteFocusScore, which algorithmically measures your site's niche focus. Stray too far from your core topic (siteRadius), and you dilute your authority. Specialization isn't just a strategy; it's a score.
"Some users might not even notice the MC because it is under a long list of Ads." Google QRG 2014
October 26, 2025 at 2:08 PM
"Some users might not even notice the MC because it is under a long list of Ads." Google QRG 2014
Publisher Input is Inherently Distrusted: Google’s systems are designed to actively source and test alternatives for the content you provide, from titles to meta descriptions.
October 24, 2025 at 7:38 PM
Publisher Input is Inherently Distrusted: Google’s systems are designed to actively source and test alternatives for the content you provide, from titles to meta descriptions.
Hobo SEO Dashboard V4 is out now. DM me for the offer link!
www.hobo-web.co.uk
October 24, 2025 at 3:23 PM
Hobo SEO Dashboard V4 is out now. DM me for the offer link!
Earn clicks on pages that link.
www.hobo-web.co.uk
October 24, 2025 at 11:08 AM
Earn clicks on pages that link.
Sudden, massive spikes in link acquisition, especially those concentrated around commercial, exact-match anchors, are highly likely to trigger Google's defensive filters.
www.hobo-web.co.uk
October 24, 2025 at 6:53 AM
Sudden, massive spikes in link acquisition, especially those concentrated around commercial, exact-match anchors, are highly likely to trigger Google's defensive filters.
A link building strategy based on one-off “campaigns” that generate a batch of links on pages that quickly become dated is fundamentally flawed.
www.hobo-web.co.uk
October 24, 2025 at 2:38 AM
A link building strategy based on one-off “campaigns” that generate a batch of links on pages that quickly become dated is fundamentally flawed.
An exact-match anchor placed on a completely irrelevant page is not just a wasted link that will be ignored; the documentation suggests it can be actively harmful to a site’s rankings.
October 23, 2025 at 10:23 PM
An exact-match anchor placed on a completely irrelevant page is not just a wasted link that will be ignored; the documentation suggests it can be actively harmful to a site’s rankings.
If you have enjoyed the recent posts, you will like my new Youtube playlist: The Google Leaks: The Content Warehouse API Leaks / DOJ Vs Google Trial
www.youtube.com
October 23, 2025 at 6:08 PM
If you have enjoyed the recent posts, you will like my new Youtube playlist: The Google Leaks: The Content Warehouse API Leaks / DOJ Vs Google Trial
Replicability Is a Key Factor: A key insight from the leak: the contentEffort score assesses replicability. If content is easy to reproduce, it’s considered low-effort. Original data is your best defence.
October 23, 2025 at 1:53 PM
Replicability Is a Key Factor: A key insight from the leak: the contentEffort score assesses replicability. If content is easy to reproduce, it’s considered low-effort. Original data is your best defence.
I did not expect to write all these but there you go.
www.hobo-web.co.uk
October 23, 2025 at 9:38 AM
I did not expect to write all these but there you go.
New: Hobo Technical SEO 2025
www.hobo-web.co.uk
October 23, 2025 at 5:23 AM
New: Hobo Technical SEO 2025