Aaron
heth.bsky.social
Aaron
@heth.bsky.social
Creative Director (Branding & Digital Product Design)
One surprisingly difficult part of SwiftUI and iOS development: line height and paragraph spacing. Getting "You've received a postcard" in a custom font was a pain, and the line-height options are lacking.

#buildinpublic #swift #iosdev #appdev #design #productdesign
December 17, 2025 at 2:08 PM
We recently finished a branding project with the Sport Dog Society.

One of the unused directions featured a modular identity of a pup made up of three parts: a snout, a head, and ears. Just a few variants each lead to tons of permutations.

#branding #design #graphicdesign #logodesign
December 17, 2025 at 9:24 AM
I love designing systems. Lost Post lets users customize their postcard.

I made a variety of colors, patterns, and stamps that users can mix and match in different ways. It’s so fun seeing all the permutations and combinations you can make.

#design #buildinpublic #appdev #productdesign #uxdesign
December 15, 2025 at 1:03 PM
Lost Post lets users customize their postcard with colors and patterns. A side effect of this has been me going down a rabbit hole of managing these options, so I've also built a local tool to make it easier. #buildinpublic #design #iosdevelopment #appdev #swift #uxdesign
December 11, 2025 at 1:19 PM
- You have a personalized postcard that goes out with your writing. You can pick the colors, the pattern, and add little stamps you unlock.
December 9, 2025 at 4:33 PM
- You have a stamp book to collect country stamps from all the responses you receive (all with their own random little rotation).
December 9, 2025 at 4:33 PM
I really miss the days when I was excited about my phone/the internet, and started tinkering with an iOS app to make it fun again.

Once a day, the whole world gets the same question. If you write a response, you get a response back. From someone else in the world, randomly and anonymously.
December 9, 2025 at 4:33 PM
Hey #designsky! Looking to connect with other designers here. I’m Aaron, a branding and digital product designer with 15 years of experience.

I run a small Amsterdam based design studio named Daydrift. daydrift.design

Let’s connect!
January 14, 2025 at 1:57 PM