Herbert Lui
herbertlui.net
Herbert Lui
@herbertlui.net
Author of Creative Doing: http://holloway.com/cd Marketing Director at FGX: https://fgx.com/ Writing about creativity, marketing, and the human condition https://herbertlui.net/
Understandably, Apple takes a lot of heat for its software foibles (Apple Maps hiccups, MobileMe, etc.).

Always nice to remember it is capable of releasing good work at scale.

Fewer people will (need to) go through the friction of learning new languages.
A look at Live Translation on AirPods Pro, one of the strongest examples yet of how AI can be used in a seamless, practical way to improve people's lives (Brian X. Chen/New York Times)

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September 18, 2025 at 1:04 PM
“If you want to think differently, first learn to act differently.” — Heinz von Foerster
February 4, 2025 at 9:40 PM
“The beauty of the impostor syndrome is you vacillate between extreme egomania, and a complete feeling of: ‘I’m a fraud! Oh god, they’re on to me! I’m a fraud!’ So you just try to ride the egomania when it comes and enjoy it, and then slide through the idea of fraud.” Tina Fey
February 4, 2025 at 3:27 PM
Reposted by Herbert Lui
A founding team we backed is pivoting.

Pivoting is not easy (even with your investors support). In fact, it's grueling.

The founders told me that @jasonshen.bsky.social's book "Path to Pivot" has been their bible thru this process.

Jason's honesty is real talk. Well written + great resource!
February 3, 2025 at 9:48 PM
"Inspiration exists, but it has to find you working." Pablo Picasso
February 3, 2025 at 9:40 PM
In the early stages of creative work, you must be willing to look foolish and vulnerable. You must be willing to look silly, and to try.
February 3, 2025 at 3:27 PM
There is no right way to do creative work; the only wrong way is not to do anything.
February 2, 2025 at 9:40 PM
You might think you need clarity, answers, and insights to get started on your creative work; in reality all of this will come to you as you do the work.
February 2, 2025 at 3:27 PM
“Creativity is just connecting things.” Steve Jobs
February 1, 2025 at 9:40 PM
“Every child is an artist. The problem is how to remain an artist once he grows up.” Picasso
February 1, 2025 at 3:27 PM
The late Virgil Abloh started his fashion career not by sitting around thinking about fashion, but by visiting a screen-printing shop and printing a design he made with Adobe Illustrator on a T-shirt.
January 31, 2025 at 9:40 PM
Think of everything you make as a demo, a sketch, or a draft. Remove all ideas of expectations and goals, and focus simply on the process and taking a draft to a state where you declare it finished and acceptable as a working version.
January 31, 2025 at 3:27 PM
“Many people die with their music still in them. Too often it is because they are always getting ready to live. Before they know it, time runs out.” Oliver Wendell Holmes Sr.
January 31, 2025 at 3:00 AM