Heiko Scherer
@heikoscherer.bsky.social
Crazy about software after 20yrs in media & mobile, building tchop.io, running clapp.de & marathons. Product lover & big believer in independent media and journalism.
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Great read: pracap.com/an-ai-addend...
An AI Addendum
Last month, I chose to strip away all the hubris around AI and ask one simple question, one that oddly no one had really bothered to ask; how much revenue is needed to justify the current level of cap...
pracap.com
October 14, 2025 at 9:59 PM
Great read: pracap.com/an-ai-addend...
Reposted by Heiko Scherer
the AI story won't end with either a super intelligence enslaving humanity or some "life of abundance"-utopia. it'll end the way these things always end. the bubble will burst. the economy will tank. the tech moguls will golden-parachute onto their super yachts. normies will pick up the pieces.
October 4, 2025 at 3:32 PM
the AI story won't end with either a super intelligence enslaving humanity or some "life of abundance"-utopia. it'll end the way these things always end. the bubble will burst. the economy will tank. the tech moguls will golden-parachute onto their super yachts. normies will pick up the pieces.
Reposted by Heiko Scherer
I wrote a piece about gathering first-party data without breaching reader trust for the News Product Alliance. newsproduct.org/blog/the-fir...
The First-Party Data Future: Responsible Data Collection Strategies for News Organizations — News Product Alliance
First-party data is strategically valuable because it connects users’ preferences and behaviors to specific user profiles, often anchored to an email address. That’s powerful – but it also prese...
newsproduct.org
September 19, 2025 at 2:15 PM
I wrote a piece about gathering first-party data without breaching reader trust for the News Product Alliance. newsproduct.org/blog/the-fir...
Reposted by Heiko Scherer
The present state of so much ...
August 22, 2025 at 9:12 PM
The present state of so much ...
Reposted by Heiko Scherer
“MIT found the biggest ROI in back-office automation—eliminating business process outsourcing, cutting external agency costs, and streamlining operations.” Not sexy, but this is where AI can really make people’s lives easier—by building interfaces with crappy software
fortune.com/2025/08/18/m...
fortune.com/2025/08/18/m...
MIT report: 95% of generative AI pilots at companies are failing
There’s a stark difference in success rates between companies that purchase AI tools from vendors and those that build them internally.
fortune.com
August 19, 2025 at 6:06 PM
“MIT found the biggest ROI in back-office automation—eliminating business process outsourcing, cutting external agency costs, and streamlining operations.” Not sexy, but this is where AI can really make people’s lives easier—by building interfaces with crappy software
fortune.com/2025/08/18/m...
fortune.com/2025/08/18/m...
Reposted by Heiko Scherer
Since security guarantees are back in discussion, for those interested in the requirements, tasks, and what a European deterrence force might look like - check out this piece from back in March with Jack Watling. warontherocks.com/2025/03/will...
Willpower, Not Manpower, is Europe’s Main Limitation for a Force in Ukraine - War on the Rocks
Following a dramatic meeting in the White House, U.S. military support for Ukraine is perilously uncertain. Sustaining Ukraine in this war, and
warontherocks.com
August 17, 2025 at 3:27 PM
Since security guarantees are back in discussion, for those interested in the requirements, tasks, and what a European deterrence force might look like - check out this piece from back in March with Jack Watling. warontherocks.com/2025/03/will...
Spoiler: without any risks, we will lose our freedom step by step..
If preserving independent Ukraine serves Europe's interests, what are leaders willing to do? What risks are we prepared to take?
August 16, 2025 at 9:29 AM
Spoiler: without any risks, we will lose our freedom step by step..
Reposted by Heiko Scherer
New blog post! Bridging vs cross-posting. They’re similar, but bridged conversations tend to be more unified across networks, while cross-posting ends up more fragmented.
Feedback is welcome! And friendly reminder, if you appreciate what you do here, feel free to check out our Patreon!
Feedback is welcome! And friendly reminder, if you appreciate what you do here, feel free to check out our Patreon!
August 6, 2025 at 6:38 PM
New blog post! Bridging vs cross-posting. They’re similar, but bridged conversations tend to be more unified across networks, while cross-posting ends up more fragmented.
Feedback is welcome! And friendly reminder, if you appreciate what you do here, feel free to check out our Patreon!
Feedback is welcome! And friendly reminder, if you appreciate what you do here, feel free to check out our Patreon!
One thing all these hype cycles have in commong: at some point u get spammed with always the same cheap pitches.. in crypto it was about earning money, in AI its about selling and becoming increadibly efficient.. the one thing in commong: you know that 99% of the stuff is just scam..
July 29, 2025 at 9:20 AM
One thing all these hype cycles have in commong: at some point u get spammed with always the same cheap pitches.. in crypto it was about earning money, in AI its about selling and becoming increadibly efficient.. the one thing in commong: you know that 99% of the stuff is just scam..
Vibe code your way into the security and privacy abyss..🤷
There is a new Tea data breach and it includes private messages, because of course it does.
I also nearly dislocated an eyeball with my side-eye when I read that Tea requires users to upload a selfie to "prove they are a woman."
www.404media.co/a-second-tea...
I also nearly dislocated an eyeball with my side-eye when I read that Tea requires users to upload a selfie to "prove they are a woman."
www.404media.co/a-second-tea...
A Second Tea Breach Reveals Users’ DMs About Abortions and Cheating
The more than one million messages obtained by 404 Media are as recent as last week, discuss incredibly sensitive topics, and make it trivial to unmask some anonymous Tea users.
www.404media.co
July 28, 2025 at 8:05 PM
Vibe code your way into the security and privacy abyss..🤷
Reposted by Heiko Scherer
July 14, 2025 at 5:37 PM
Almost forgot how good this is youtube.com/watch?v=yC_3...
Mogwai - "Friend of the Night"
YouTube video by mogwaimap
youtube.com
July 8, 2025 at 3:36 PM
Almost forgot how good this is youtube.com/watch?v=yC_3...
Reposted by Heiko Scherer
In case you're wondering how things are going on X: blue ticks are getting 16 million views for videos of streetlights they're claiming are UFOs.
July 3, 2025 at 5:34 PM
In case you're wondering how things are going on X: blue ticks are getting 16 million views for videos of streetlights they're claiming are UFOs.
Reposted by Heiko Scherer
You can’t miss a deadline without first having a plan.
July 1, 2025 at 8:26 PM
You can’t miss a deadline without first having a plan.
Reposted by Heiko Scherer
Apple is on defense at WWDC 2025.
Apple is on defense at WWDC
Is Cook cooked?
www.theverge.com
June 7, 2025 at 12:51 PM
Apple is on defense at WWDC 2025.
Reposted by Heiko Scherer
VandeHei is back touting his job panic based wholly on Anthropic doomster PR. I talked about this on AI Inside. It's as if a brewery advertised its beer saying, "It will make you all stupid and dangerous! Drink more!"
www.youtube.com/live/nq4QWPy...
www.youtube.com/live/nq4QWPy...
May 30, 2025 at 10:34 AM
VandeHei is back touting his job panic based wholly on Anthropic doomster PR. I talked about this on AI Inside. It's as if a brewery advertised its beer saying, "It will make you all stupid and dangerous! Drink more!"
www.youtube.com/live/nq4QWPy...
www.youtube.com/live/nq4QWPy...
Reposted by Heiko Scherer
“Above all, Europe needs to overcome its learned helplessness and act like the great power it is — especially given America’s apparent determination to destroy the pillars of its own strength.”
(Funnily I had debated whether I should write my next column about exactly this)
(Funnily I had debated whether I should write my next column about exactly this)
A Letter to Europe
You’re stronger than you think. Act like it.
paulkrugman.substack.com
May 27, 2025 at 6:58 PM
“Above all, Europe needs to overcome its learned helplessness and act like the great power it is — especially given America’s apparent determination to destroy the pillars of its own strength.”
(Funnily I had debated whether I should write my next column about exactly this)
(Funnily I had debated whether I should write my next column about exactly this)
Reposted by Heiko Scherer
This is literally User Experience Design 101
- Find a problem
- Figure out what the solution is going to be
- Find the technology that can make the solution work
Google Glass, Vision Pro, Io, Horizon Worlds all did it backwards
- Find a technology
- Build a solution
- Look for problems it can solve
- Find a problem
- Figure out what the solution is going to be
- Find the technology that can make the solution work
Google Glass, Vision Pro, Io, Horizon Worlds all did it backwards
- Find a technology
- Build a solution
- Look for problems it can solve
May 27, 2025 at 9:00 PM
This is literally User Experience Design 101
- Find a problem
- Figure out what the solution is going to be
- Find the technology that can make the solution work
Google Glass, Vision Pro, Io, Horizon Worlds all did it backwards
- Find a technology
- Build a solution
- Look for problems it can solve
- Find a problem
- Figure out what the solution is going to be
- Find the technology that can make the solution work
Google Glass, Vision Pro, Io, Horizon Worlds all did it backwards
- Find a technology
- Build a solution
- Look for problems it can solve
Reposted by Heiko Scherer
Democracy is dying at the root, and all we have power to do is "like". The entire information system we exist consumes democracy like yesterday's leftover and convinces us we're freer than ever.
May 26, 2025 at 7:45 PM
Democracy is dying at the root, and all we have power to do is "like". The entire information system we exist consumes democracy like yesterday's leftover and convinces us we're freer than ever.
Great talk about "Bluesky & Open Social Media Tech" by @pfrazee.com (CTO of @bsky.app) - def worth watching!
www.youtube.com/watch?v=xDhB...
www.youtube.com/watch?v=xDhB...
Bluesky & Open Social Media Tech
YouTube video by The Berkman Klein Center for Internet & Society
www.youtube.com
May 22, 2025 at 1:57 PM
Great talk about "Bluesky & Open Social Media Tech" by @pfrazee.com (CTO of @bsky.app) - def worth watching!
www.youtube.com/watch?v=xDhB...
www.youtube.com/watch?v=xDhB...
Reposted by Heiko Scherer
We're living in a media environment where content is an afterthought.
May 21, 2025 at 2:34 PM
We're living in a media environment where content is an afterthought.
Reposted by Heiko Scherer
So we have Germany saying it is going for the 5% goal, which no one believes they will because they don’t have the political will.
And we have France saying it is going for the 5% goal, which no one believes they will because they don’t have the money.
Welcome to Europe.
And we have France saying it is going for the 5% goal, which no one believes they will because they don’t have the money.
Welcome to Europe.
May 16, 2025 at 5:23 AM
So we have Germany saying it is going for the 5% goal, which no one believes they will because they don’t have the political will.
And we have France saying it is going for the 5% goal, which no one believes they will because they don’t have the money.
Welcome to Europe.
And we have France saying it is going for the 5% goal, which no one believes they will because they don’t have the money.
Welcome to Europe.
Reposted by Heiko Scherer
Skilled American and British gamers are volunteering for Ukraine's 3-week drone combat course to devastating effect for the Russian military.
Ukraine Is Turning Western Gamers into Elite Drone Pilots—and Russia Is Paying the Price
From places like Bristol, UK and San Diego, California and Nashville, Tennessee, some of west's best video gamers are building a an elite Ukrainian drone force. An innovative program has been bringing gamers volunteers to Ukraine for a 3-week drone training course, with results devastating for the Russian military. Armed…
dlvr.it
May 14, 2025 at 8:26 AM
Skilled American and British gamers are volunteering for Ukraine's 3-week drone combat course to devastating effect for the Russian military.
Reposted by Heiko Scherer
On #AI (and more)
How did we end up here? I distinctly remember when AI was genuinely promising to do good.
www.newyorker.com/culture/the-...
How did we end up here? I distinctly remember when AI was genuinely promising to do good.
www.newyorker.com/culture/the-...
My Brain Finally Broke
Much of what we see now is fake, and the reality we face is full of horrors. More and more of the world is slipping beyond my comprehension.
www.newyorker.com
May 5, 2025 at 7:13 PM
On #AI (and more)
How did we end up here? I distinctly remember when AI was genuinely promising to do good.
www.newyorker.com/culture/the-...
How did we end up here? I distinctly remember when AI was genuinely promising to do good.
www.newyorker.com/culture/the-...
Reposted by Heiko Scherer
I've seen a lot of people compare AI products to the rise of the internet and warn that if we don't start using them we'll get left behind. But I don't think that's what happening. I think AI is "pivot to video" 2.0. My latest for @spitfirenews.com
spitfirenews.com/p/ai-is-pivo...
spitfirenews.com/p/ai-is-pivo...
AI is 'pivot to video' 2.0
Plus, join my first member Q+A!
spitfirenews.com
May 1, 2025 at 5:57 PM
I've seen a lot of people compare AI products to the rise of the internet and warn that if we don't start using them we'll get left behind. But I don't think that's what happening. I think AI is "pivot to video" 2.0. My latest for @spitfirenews.com
spitfirenews.com/p/ai-is-pivo...
spitfirenews.com/p/ai-is-pivo...